Presentation on theme: "Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc. DEDICATED TO MAKING A DIFFERENCE."— Presentation transcript:
Understanding a life-cycle approach Learning unit B: Exploring eco-efficiency Exercise: Sessel Manufacturing Inc. DEDICATED TO MAKING A DIFFERENCE
Learning objectives Experience cross-disciplinary group discussions on business objectives, operations, product design and environmental performance Gain insight into link between business and environmental initiatives
Sessel Manufacturing Inc. Retail Inc. EMS – ISO cert.
Our tasks We have been asked to work together on two tasks: 1.Generate options for improvement, as per our customer and market needs 2.Present the business case for the option to the CEO To do this, well first brainstorm individually and then form groups
Lawn chair details Design –in house; all parts metal and plastic Suppliers –provide component plastic parts (i.e. armrests, feet, tube plugs/caps, etc.) Production –all metal work production done in house (i.e. cutting, bending, welding, deburr) –all finishing and assembly done in house Distribution –corrugated paper used for protection during stacking of chairs –stacks wrapped on pallet Use –customers use seasonally and occasionally –chair exposed to 1) weather and seasonal fluctuations 2) heat 3) ultraviolet light 4) rain and humidity 5) occasional snow End of use –lawn chair may go to secondary use/garage sale –ultimately sent to landfill
Project team work Discuss ideas from all individuals and choose the top five For those five, consider whether they: –Will provide marketing value to Sessel or the retailer –Have distinct benefits (design, marketing, production, purchasing/sourcing, management/strategy) –Are technically and economically feasible, as deemed by the expertise in your team Select the best option and outline your case for the CEO –Action Plan: what are the short- and long-term actions? –What are the associated benefits for Sessel, Retail Inc., both?
Project Duration:3 Months Project Cost:$37,500 Cost Savings:$6,000 per week Return on Invest:6 weeks Bonus: future market increase expected due to longer life and consumer satisfaction Details of the life cycle study