How do we get the $$$ and people to do what we need to do? Who will help us?
What can we do that will work? How do we know we made a difference?
First, thorough analysis. What are the basic problems with this issue? What causes them? What can be changed? Who is affected? Who affects the situation?
PACE-EH Handbook Step: Contributing Factors
PACE-EH Handbook Step: Identify possible interventions and preventive activities
Contributing factors helped show the many aspects of a problem or issue Envir. Health Problem
They helped you take the problem apart, and… Break it down
Choose one or two for action We choose this one
What do you want to change? HUMAN BEHAVIOR
Good Behavior = Encourage Bad Behavior = Discourage
Who are your target populations?
Get to know your target population. Dont assume you know what they need. Dont assume they will follow your orders!
Listen, and learn… Quantitative Data numbers, specific facts Qualitative Data Helps fill in the why
What do they care about? Families Neighborhoods Businesses Employers
What do they worry about…?
What are the realities of their lives?
Confrontation up front builds mistrust very quickly. Dont start by building walls.
Develop your messages Deliver them so people will listen
Social Change Theory - my composite External 1. Awareness of the problem External 2. Education on the issues External 3. Learning about alternatives Internal 4. Seeing those alternatives as viable Internal 5. Deciding to adopt the new behavior Internal 6. Succeeding in the new behavior External 7. Getting reinforcement Internal 8. Maintaining the behavior
Call in some experts on crafting messages, and message delivery.
What skills might someone else have?
Who has their attention already?
Sometimes other people can get messages through …or influence behavior faster than you.
Somebodys already out there teaching them. Make her your partner!
Who shares our goals?
Who may not share our goals, but does share our methods?
Who shares our resources?
What are people telling each other about your activities? Word of Mouth is Powerful.