1. Dr. Leane Skinner Dr. Elisha Wohleb September 27, 2013
Innovation in Career and Technical Education through Industry Credentialing
Dr. Leane Skinner
Dr. Elisha Wohleb
September 27, 2013

2. Industry Credentials
A “pathway” examination that leads to a completed industry certification
Can be earned before high school graduation
May lead to entry-level jobs immediately after high school
Represent the mastery of one or more skill sets

3. Credentialing Timeline
1980s
Industry demanded a degree
Academically strong but lacked practical skill
1990s
Industry developed certification programs
2000s
Industry is demanding a mix of academic skills and industry certifications

4. Industry Credentials Why Credential?
Verified Credit Option for CTE Courses
Explores Critical Job Roles and Skill Sets
Builds Student’s Self-Esteem and Confidence
Credentials are Predictors of Success
Improves CTE Programs
Identifies Extended Career Pathways for Students
Meets the Needs of a Skilled Workforce
Builds Student Resumes
Acts as Professional Development for Teachers
State and Local Support for Credentialing
Over 100 industry certification training and testing sessions have been conducted
(as of January 2008) by the Office of Career and Technical Education with 2,907
Virginia CTE teachers participating; 2,244 teachers passed one or more
credentialing exams. Seventy percent of Career and Technical Education teachers
in Virginia have passed at least one industry certification or licensure
examination.

5. Areas of Industry Credentialing
Agriculture, Food and Natural Resources
Architecture and Construction
Arts, A/V Technology, and Communications
Business, Management, and Administration
Education and Training
Information Technology
Finance
Health Science
Hospitality and Tourism
Human Services
Law, Public Safety, Corrections and Security
Manufacturing
Marketing, Sales, and Service
STEM
Transportation, Distribution, and Logistics

6. Industry Credentialing Tests
NOCTI tests
designed to measure an individual's knowledge of basic processes including the identification and use of terminology and tools
tests can be used for secondary or postsecondary education as well as business and industry applications.
Work Force Ready
provides assessments for Career and Technical Education that are supported by industry, education and policy leaders
Part of SkillsUSA

7. Industry Credentialing Tests
NCCER
Complete series of entry- and journey-level written assessments as part National Craft Assessment and Certification Program (NCACP). These assessments evaluate the knowledge of an individual in a specific craft area.
AAFCS Pre-Professional Assessment
The Pre-PAC program develops pre-professional assessments and industry-recognized certifications for areas of family and consumer sciences

8. Agriculture, Food, And Natural Resources
Industry Credentials
OSHA 10 hour
NOCTI
-Agriculture Mechanics
-Building Construction Occupations
-Carpentry
-Construction
-Small Engine Technology
Briggs and Stratton Master Service
Technician
Artificial Insemination Technical
-Agricultural Technology
-Animal Systems
-Agricultural Biotechnology
-Production Agriculture
-Floriculture
-Floriculture – Greenhouse
-Horticulture – Landscaping
-Horticulture – Olericulture
and Pomology
-Forest Products and Processing
Setting of Landscape Plants Permit
Landscape Design Permit
Tree Surgery Permit
Hunter Education Certification
Internet Computing Core
Certification

9. Agriculture, Food, And Natural Resources
Hunter Education Certification
Certificate is permanent and allows you to legally purchase a hunting license in Alabama
Assessment includes:
Introduction to Hunter Education
Know your firearm equipment
Basic Shooting Skills
Basic Hunting Skills
Primitive Hunting Equipment and Techniques
Be a Safe Hunter
Be a Responsible and Ethical Hunter
Preparation and Survival Skills
Understanding Wildlife

10. Architecture and Construction
Industry Credentials
NOCTI
-Architectural Drafting, Technical
Drafting
-Electrical Construction,
Electrical Occupations
Work Force Ready
-Technical Drafting, Architectural
-Cabinetmaking
-Masonry
-Residential Wiring
OSHA NCCER Construction Masonry-
Block, Construction Masonry-
Brick, Construction Masonry-
Stone
-Welding
-Plumbing
-HVAC, HV AC/R
American Welding Society
-HC AV and Refrigeration

11. Architecture and Construction
American Welding Society
Welding Processes
Soldering
Heat Control & Metallurgy (carbon and low-alloy steel)
Procedure and Welder Qualifications
Mechanical Test and Properties
Weld Examination
Welding Inspection and Flaws
Welding Performance
NDE
Definitions and Terminology
Utilization of Specification and Drawings
Symbols - Welding and NDE
Test Methods - NDE
Materials and Design
Reports and Records
Fabrication
Duties and Responsibilities
Inspection
Safety
Qualification
Destructive Tests
Cutting
Brazing

12. Arts, A/V Technology, and Communications
Industry Credentials
Print Ed
NOCTI
-Graphic Communications
Technology
PrintED – SkillsUSA Co-brand –
Graphic Communcations
Certified Broadcast Technologist
-Television Production
-Advertising and Design
Work Force Ready
-Television Video Production
-Photography
-3D Visualization and Animation
Adobe Certified Associate
Adobe Photoshop 7.0
Adobe PageMaker Certification
Certified Internet Webmaster
Application Developer
Associate Certification
Certified Internet Webmaster E-
Commerce
Enterprise Developer
Internetworking Professional
Internet and Computing Core
Certification

13. Arts, A/V Technology, and Communications
Adobe Certification
Photoshop 7.0, Certified Associate, PageMaker
Certification by Adobe is recognized as an industry asset—an immediate way to communicate your knowledge and gain advanced skills.

14. Business, Management, and Administration
Industry Credentials
Alabama Career Readiness
Certification (Co-Op)
Microsoft Office Specialist (MOS)
ASK Institute – Fundamental
Business Concepts
Internet Computing Core
Certification

15. Business, Management, and Administration
Microsoft Office Specialist (MOS)
Certification in Word, Access, PowerPoint, Excel, SharePoint, Outlook, OneNote
Certifications display mastery of skills needed to properly operate each Microsoft Office program

16. Education and Training
Industry Credentials
AAFCS Pre-Professional Assessment
Education Fundamentals
NOCTI
-Education and Training
-Early Childhood Care and
Education
-Early Childhood Education
-Education Fundamentals

17. Education and Training
NOCTI Early Childhood Education and Care – Basic
Assessment includes:
3 Hours, 193 Questions
Health and Safety
Professionalism
Cognitive Development
Classroom Organization and Arrangement
Language Development and Communication
Creativity
Physical Development
Diversity in the Classroom
Social and Emotional Development
Inclusion of Children with Special Needs
Community and Family Relationships
Positive Guidance Techniques and Reinforcement
Observation, Documentation, and Assessment

18. Information Technology
Industry Credentials A+
Cisco Certified Entry Network
Technican
Cisco Certified Network Associate
-CCNA
-Routing and Switching
-WAN Switching
Cisco Network Administrator
Citrix Certified
Network Associate
Computer Service Specialist
Fiber Optics Installer Certification
HTI + Home Technology Integration
i-Net+ Certification
Linux + Linux Operating System
Microsoft Certified Technician
Specialist (MCTS)
Apple Certified Technical
Coordinator
Certified Computer Service
Technician
Certified Network Computer
Certified Novell Administrator
Certified Novell Engineer
Network+
Work Force Ready –
Internetworking, Computer
Maintenance Technology
Microsoft Certified Database
Administrator
MySQL
Oracle Certified Associate

19. Information Technology
Industry Credentials Continued
Architect for JAVA Technology JAVA
2 Platform
Developer for JAVA Platform
JAVA 2
JAVA Fundamentals
JAVA Programmer Certification
JAVA Script
JAVA-EJB 2.0
Microsoft Certified Applications
Developer
Microsoft Certified Systems
Engineer for Windows 2000 and
Windows NT 4.0
Engineer + Internet
Engineer, Applications
Developer, Solutions Developer
Adobe
-Certified Expert
-Certified Associate
-PageMaker Certification
-PhotoShop 7.0

20. Information Technology
Cisco Certified Network Associate
Assessment includes:
LAN and WAN design
IP Addressing
Routers and Routing Protocol
VLAN
Network Security and Management
Remains valid for 3 years

21. Finance Industry Credentials C3 Microsoft Office Specialist
Expert Rating: Accounting
Principles Test or Brainbench
Bookkeeping
Brainbench
-Investment Concepts Expert Rating: Retain Banking
Awareness and Terminology
A*S*K* Institute – Concepts for
Finance

22. Finance Brainbench Investment Concepts
Measures knowledge of personal investment.
Assessment includes:
Annuities
Organization of Funds
Basics
Retirement
Bonds
Stocks
Mutual Funds
Options

23. Health Science Industry Credentials Certificates of Mastery, NCHSE OK
Career Tech Test Center, CPR
CPR
Advanced Health Science
Certificate
Athletic Training Student Aide, CPR
Certified Medial Assistant, CPR
First Aid, CPR, AED, First
Responder, Basic EMT
OSHA 10 Hour Certification
Certified Surgical Technician,
ARCEST
EMT Basic, AL Dept. of Public
Health
Certified Pharmacy Technician
Sports Safety Trainer
NOCTI
-Medical Assisting, Health
Assisting, Home Health Aide
-Animal Systems, Veterinary
Technician, American
Veterinary Medical
Association
-Animal Systems
-Diagnostic Services, CPR
-Health Infomatics

24. Health Science CPR (Red Cross) Give you the skills to save a life
Align with OSHA’s Best Practices for Workplace First Aid Training Programs
Course Options:
First Aid
CPR/AED
Review
Challenge
First Aid: Learn how to respond to common first aid emergencies, including burns; cuts; head, neck and back injuries and more. Pediatric option available.
CPR/AED Learn how to respond to cardiac and breathing emergencies in adults, including the use of automated external defibrillators (AED). Adult and infant/child CPR options available.
Review Renew your First Aid/CPR/AED certification in an abbreviated class session. Current certification is required.
Challenge Prepare on you own and demonstrate skill competency in front of a Red Cross instructor. Current certification is not required.

25. Hospitality and Tourism
Industry Credentials
ServSafe
NOCTI
-Commercial Foods
-Culinary Arts Prep Cook
Level I
Level 2
AAFCS Pre-Professional Assessment
Culinary Arts
ProStart-Foundation of Restaurant Management, Culinary Arts
NOCTI – Hospitality Management
-Food and Beverage
-Lodging

26. Hospitality and Tourism
ServSafe (Food Handler Program)
Assessment includes:
Basic Food Safety
Personal Hygiene
Cross-contamination and Allergens
Time and Temperature
Cleaning and Sanitation
Approximately 60 to 90 minutes

27. Human Services Industry Credentials ServSafe
AAFCS Pre-Professional Assessment
-Food Science Fundamentals
-Broad Field FACS
-Nutrition, Food, and Wellness
-Early Childhood Education
NOCTI – Early Childhood Care and
Education
-Family and Community Services
-Housing and Furnishings
-Fashion, Textiles, and Apparel
-Personal and Family Finance
-Interior Design Fundamentals
NOCTI
-Cosmetology
-Nail Specialty
Cosmetology Licensure

28. Human Services NOCTI Cosmetology Assessment includes:
Safety and Sanitation
Scientific Concepts
Salon Related Business Skills
Physical Services
Chemical Services
Hair Designing
3 Hours, 164 Questions

29. Law, Public Safety, Corrections and Security
Industry Credentials
NOCTI
-Protective Services
-Criminal Justice
American Red Cross
-First Aid
Firefighter I
Basic Wild and Firefighter Training
Backflow Prevention Assembly Tester
OSHA 10-Hour General Industry
Certified Fire Protection Specialist
Inspection and Test of Water-Based
Systems I

30. Law, Public Safety, Corrections and Security
NOCTI Protective Services
Assessment includes:
Public Safety
Law Enforcement
Fire Fighting
Emergency Medical Services
Career Development
Homeland Security
3 Hours, 172 Questions

31. Manufacturing Industry Credentials NCCER NOTCI
-Industrial Maintenance Mechanic
-Precision Machining
-Electronics, Electronic Technology
Work Force Ready
-CNC Milling and Turning
Technology
-Electronics Application and
Technology, Robotics
OSHA
NIMS

32. Manufacturing NIMS (National Institute for Metalworking Skills)
Types of assessments:
Standards-based
Performance + Knowledge
Used by companies as basis for recruiting, hiring, placement, promotion
Serve as performance assessment

33. Marketing, Sales and Service
Industry Credentials
Internet and Computing Core
Certification
Microsoft Office Specialist (MOS)
A*S*K* Institute
-Fundamentals Marketing Concepts
-Concepts of Entrepreneurship and
Management

34. Manufacturing Internet and Computing Core Certification (IC3)
Provides students and job-seekers with the skills needed to succeed in fields requiring computer knowledge
Assessment includes:
Computing Fundamentals
Key Applications
Living Online

35. STEM Industry Credentials NOCTI -Pre-Engineering, Engineering
Technology
Work Force Ready
-Engineering Technology

36. STEM Pre-Engineering/Engineering Technology Assessment includes:
Overview of Engineering
Design Process/Problem Solving
Manufacturing
Assembly and Fabrication
Materials
Communication and Teamwork
Safety
Engineering Systems
3 Hours, 202 Questions

37. Transportation, Distribution and Logistics
Industry Credentials
ASE
NOCTI
-Automotive Technology Standard,
Automotive Technology Core
-Collision Repair Technology,
Collision Repair & Refinish
Technology
-Diesel Engine Technology
OSHA
Work Force Ready
-Aviation Maintenance
-Marine Service Technology
-Power Equipment Technology
ASE-AYES-SkillsUSA Co-brand
-Automotive Refinishing, Collision
Repair
-Diesel Engines and Electronic
Systems

38. Transportation, Distribution and Logistics
Work Force Ready – Aviation Maintenance
Assessment includes:
Maintain wood structures
Apply knowledge of communication and navigation systems
Maintain aircraft covering
Maintain aircraft finishes
Apply knowledge of aircraft fuel systems
Maintain sheet metal and nonmetallic structures
Apply knowledge of aircraft electrical systems
Demonstrate ability in aviation welding
Apply knowledge of position and warning systems
Demonstrate knowledge of assembly and rigging
Apply knowledge of ice and rain control systems
Apply knowledge of airframe inspection
Apply knowledge of aircraft landing gear systems
Apply knowledge of fire protection systems
Demonstrate knowledge of job related safety requirements
Apply knowledge of hydraulic and pneumatic power systems
Ability to apply knowledge of cabin atmosphere control systems
Apply knowledge of aircraft instrument systems
to FAA power plant and airframe competencies

39. The Certification Journey at Auburn
2002
Became an approved Microsoft Office Testing Center
Exams optional for initial teacher certification students
2006
The unthinkable
Exams required for all initial teacher certification students
Continuous Research – Pre and Post Survey

40. Our Role
Promote Awareness Of Industry Certification To Students, Teachers, Administrators, Parents, And Community
Advise Students
Develop Sequential Curriculum
Offer Program Minor
Communicate The Potential For Industry Certification To Add Value To Student Marketability And Advancement In The Workplace
Monitor Changes

41. Research
In a study at Auburn in 2002, only 9.8% of Alabama Business Educators held any type of industry certification.
In a study at Auburn in 2005, pre-service business educators who had taken certification exams agreed that industry certification offers many benefits, including increased confidence.
Teachers who have more confidence with computer skills can concentrate on teaching the application of the software rather than just specific “click” skills.
Respondents strongly agreed (M = 3.47, Scale 1-4) that business educators with industry certification should receive additional compensation.

42. Demand for Graduates
Employers seek program graduates with industry certification
Research Conducted at Auburn University:
2012
96% of employers surveyed indicated they would like for their employees to take and pass industry certification exams (i.e. IC3, MOS)
91% of employers surveyed indicated that having industry certification will give applicants an advantage in the interview process
94% of employers surveyed indicated that having industry
certification increases confidence in computer
applications

43. Microsoft IT Academy

44. Our Experience Teachers participated in: Lectures
Certification testing practice (using practice software)
Certification testing

45. Video Testimonial

46. Questions?