1. INTRODUCTION TO MOBILITY MANAGEMENT PIMMS TRANSFER Master Class 2009 Convento dos Capuchos, Almada (PT) 23 March 2009 Giuliano Mingardo

2. WHAT IS MOBILITY MANAGEMENT? Terminology: –MM = Mobility Management –TDM = Transportation Demand Management –Smart Travel

3. WHAT IS MOBILITY MANAGEMENT? Some definitions: MM is a general term for strategies and programs that encourage more efficient use of transport resources MM = ‘soft’ measures (e.g. information or coordination of existing user services), which enhance the effectiveness of "hard" measures of traffic planning (e.g. new tram lines, new roads and new bike tracks)

4. WHAT IS MOBILITY MANAGEMENT? It’s a very broad topic –Everything that is not hard infrastructure –But MM is usually coupled to hard infrastructure –MM is a tool to make a more efficient use of hard infrastructure

5. WHAT IS MOBILITY MANAGEMENT? MM is a smart management tool for three reasons: It’s a flexible management tool; It can be a relative cheap management tool; It usually provides a win-win situation: for the traveller and for the society

6. AIMS OF MOBILITY MANAGEMENT What do we want to achieve with MM? –Less traffic? –Less congestion? –Less car use? –Less pollution and a better environment? –Travel time savings? –Costs savings? –Healthier people? –Less accidents? –....

7. AIMS OF MOBILITY MANAGEMENT The overall objective of Mobility Management is to reduce single car use

8. WHY IS MM IMPORTANT? Because metropolitan areas face a huge problem! Because this problem must be solved in the short term! Because we can’t expand roads, parking lots and public transport indefinitely!

10. WHY IS MM IMPORTANT? Transport is responsible for 21% of total greenhouse gas emissions in the European Union (EU-15); The link between air pollution and early deaths has been scientifically proved; On average each European takes half a day off a year due to illness related to air pollution and this costs the economy more than €80bn; Overweight affects between 30% and 80% of adults living in Europe and up to one third of children; Number of premature deaths due to PM in EU (2000): >260,000 –2004 Tsunami: > 225,000 –151,000 civilians killed since Iraq invasion

12. WHY IS MM IMPORTANT? Mobility Management allows for the so called ‘Quick Wins’: (Relatively) low investments costs; Short term results; Large results in terms of reduction of car use;

13. MM: STRATEGIES AND THEMES Within MM we can identify: 5 sets of strategies and 12 main themes

14. MOBILITY MANAGEMENT STRATEGIES Improved transport options ( alternative work schedules, bike/transit integration, Park & Ride, telework, car sharing... ); Incentives to shift mode ( stimulate bike and walk, congestion pricing, fuel tax increase, parking pricing... ); Land use management ( car free districts, clustered land use, smart growth... ) Support programs ( Work Travel Plans, School Travel Plans, freight transportation management, marketing... ) Policy and planning reforms ( Car-free planning, Institutional and market reforms… )

15. MOBILITY MANAGEMENT THEMES Clean and energy- efficient vehicles Cycling Walking Demand management and pricing (CC, parking,…) Integration among different modes of transport Travel awareness Public passenger transport Safety and security Traffic management Transport and land use planning Transport for people with reduced mobility Urban goods traffic/City logistics

25. PIMMS TRANSFER MC: THE PROGRAM Tuesday, 24 March Urban Transport Policy I: Background –Urban transport: background, problems and challenges (Giuliano Mingardo, EUR, Netherlands) –Group works –How to change the mobility plan of a city: the case of Graz (Gerhard Ablasser, City of Graz, Austria) –Interactive Session Urban Transport Policy II: Hot Issues –Trends in urban transport policy in the 21st Century (Giuliano Mingardo, EUR, Netherlands) –Group work –The role of the private sector in Mobility Management (Minze Walvius, ADVIER, Netherlands) –Interactive Session

26. PIMMS TRANSFER MC: THE PROGRAM Wednesday, 25 March Sustainable Mobility I: Modes –Sustainable mobility: background (Giuliano Mingardo, EUR, Netherlands) –Promotion of public transport in Frankfurt (Winfried Schmitz, traffiQ - Public Transport Authority Frankfurt am Main, Germany) –Promotion of walking in London (Richard Smith, Living Streets, UK) –Promotion of bike: the Dutch experience (Giuliano Mingardo, EUR, Netherlands) Sustainable Mobility II: Marketing –The role of marketing in sustainable mobility: background (Giuliano Mingardo, EUR, Netherlands) –Marketing sustainable mobility: the case of Frankfurt (Johannes Theißen, traffiQ - Public Transport Authority Frankfurt am Main, Germany) –Public participation on mobility management (Catarina Freitas, City Council of Almada, Portugal)

27. PIMMS TRANSFER MC: THE PROGRAM Thursday, 26 March Urban Road Pricing I: Congestion Charge –Congestion Charge: theoretical background (Giuliano Mingardo, EUR, Netherlands) –London Congestion Charge (Sarah Green, Transport for London, UK) –Stockholm Congestion Charge (Oscar Alarick, Swedish Society For Nature Conservation, Sweden) –The social dimension of sustainable mobility (Graham Parkhurst, UWE, UK) –Interactive Session Urban Road Pricing II: Parking Policies –Urban Parking Policy (Giuliano Mingardo, EUR, Netherlands) –Group work –Parking policy, Park & Ride and life cycle costs: the case of Graz (Thomas Fischer and Gerhard Ablasser, City of Graz, Austria) –Interactive Session

28. PIMMS TRANSFER MC: THE PROGRAM Friday, 27 March Closing Session: –PIMMS TRANSFER project (Tim Cordy, London European Partnership for Transport, UK): –Green Net in Graz (Bertram Werle, City of Graz, Austria) –ECOMM 2010 (Thomas Fischer, City of Graz, Austria) –Evaluation by the participants –PIMMS TRANSFER MC at a glance (Giuliano Mingardo, EUR, Netherlands) –Final words and closing –Optional Visit