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Do not put content on the brand signature area Brussels 25/09/2009 www.ing.com Marius Salcudeanu & Annika Jiang INGs BEST Experience.

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Presentation on theme: "Do not put content on the brand signature area Brussels 25/09/2009 www.ing.com Marius Salcudeanu & Annika Jiang INGs BEST Experience."— Presentation transcript:

1 Do not put content on the brand signature area Brussels 25/09/2009 Marius Salcudeanu & Annika Jiang INGs BEST Experience

2 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline Banking - Investments - Life Insurance - Retirement Services2 Why BEST? Broad reach to European technical students Establish ING image/reputation among technical students Multiple ways of approaching BESTies Direct contact with BEST leaders Long-term investment, building a relationship

3 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline Banking - Investments - Life Insurance - Retirement Services3 INGs BEST Events BrusselsRMMarch 2008 TallinnGASpring 2008 EindhovenSCSummer 2008 BucharestPMFall 2008 BudapestGASpring 2009 BrusselsRTSept 2009 AntwerpRMOctober 2009 LvivPMNovember GA Tallinn PM Bucharest GA Budapest RM Lowlands Lviv

4 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline Newsletter Graduates opportunities ING news updates Banking - Investments - Life Insurance - Retirement Services4 Tools Company Presentation Relate to their opportunities Trigger them The job fair Prepare yourself for wide range of questions Be approachable Fun gadgets The workshop Insight in what they can do at ING Challenging but fun task; make it competitive

5 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline Banking - Investments - Life Insurance - Retirement Services5 Bottom line Get a feeling of what BEST is about Benefit from pro-active organisation Enjoy it!


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