Presentation on theme: "Vice President of Public Relations"— Presentation transcript:
1Vice President of Public Relations Working with the MediaMessage ManagementPresented By:Kelly LoussedesVice President of Public RelationsMay 29, 2013
2NAHU Media Relations Tools Media Relations Tab on Homepage8 GuidebooksPress release templatesCanned editorials5 PowerPoint presentations on media relations6 NAHU print ads6 NAHU PSAsSound BytesSample press kitSo much more … !
3Media Spokesperson Database The Media Spokesperson Database is comprised of NAHU members who are experts on important NAHU issues such as health care cost drivers, exchanges, uninsured, market reforms, Medicare and long-term care.We recently made enhancements to our media spokesperson database housed on the homepage of the NAHU website.
4Brokers Making A Difference Campaign that highlights the value of professional agents and brokers71-page booklet of personal testimonials6-page condensed version that highlights the most compelling storiesValue of the Agent brochureSeveral Editorials and PSAsWebsite –Send your stories to
6Content – Message Mgt Localize story or issue Refer to local people and how issue will affect them and local businessesUse quotes from local people about the storyCraft meaningful, short messages with relevance to communityTell why it is relevant with facts/statistics and tangible examples
7Message Mgt. (con’t)Preparation. You only have one chance to get it right. Always prepare.Have three key messages. Short, not sermons. Sometimes the host opens the door, other times you have to answer a question and segue to a key message.Lose the jargon. Avoid using industry terms. You may know what you’re talking about, but the listeners may not.And, Remember to Speak with One Voice!
8Tips for Print Interviews First Question -- When is your deadline?Buy prep timeEstablish “interview setting”Clear your deskClose the doorUse prepared notes – sound bytes on NAHU websiteKeep message points in front of you
9Interview Tips (con’t) Speak clearly and concisely – be able to explain your story in a few brief sentences.Present your conclusion first. This sounds odd, but your time talking with a reporter will be limited, you need to assert the main point first and then support the statement with facts.Be honest. If you don’t know something the reporter asks, don’t guess. Tell him or her you will get back to him promptly with the correct information.
10Interview Tips (con’t) Never speak off the record. Assume everything you say will be reported, whether it’s before, during, or after an interview.Make sure that what you tell the reporter is what you want to see in print.Most reporters will not allow you to see the article before it goes to print. Always invite the reporter to call you for more information or clarification.
11Interviews Gone Astray Sometimes you need to abruptly change the direction of the interview. Perhaps the reporter has wandered into a different direction, or is touching on a controversial issue, and you want to get back on message.Here are some bridging statements you can use:The question that you should ask is ...The real issue here is ...Let me re-emphasize something I said earlier about ...
12The Art of “Bridging”A bridging statement is simply a transition from one topic (based on a reporter's question) to a subject you want to talk about (your message).You should answer the question as briefly as possible, and then bridge to your message. Sometimes you are introducing your message for the first time, while other times you are reinforcing it.
13Be Prepared! Consider your Messages -- Review sound bites and quotable phrasesFacts and statisticsExamplesAnalogiesBe ready to speak in layman’s terms — no jargon.Project Positive Energy --You’re glad to be hereYou’re interested in your audienceYou have knowledge you want to convey
14Ten Tips Use simple, direct answers Repeat messages Pause Don’t over answer: make point, stop talkingAvoid jargonListen, don’t interruptStay in your zone of expertiseDon't get angryNever say “off the record” or “no comment”Don’t say it if you don’t want to see it
15“Health Industry Heavyweight” Media Hits in the Past Year: 4300
16Media Contacts Media Chair Neil Crosby x 408NAHU Staff Liaisons Kathryn Gaglione, Manager of Public Relations (202)ReDonah Anderson, PR Coordinator(202)Kelly Loussedes, Vice President of Public Relations (202)