1. Perfumes – Celebrity Impressions

2.  Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives & solvents used to give out a pleasant scent  Perfumery, as the art of making perfumes, began in ancient Mesopotamia & Egypt  It was further refined by the Romans & Persians  Perfume, in its strictest sense, is a blend of fragrant oils diluted in a high-grade alcohol  Concentration varies from about 15—40 % oil, alcohol being about 90—95 % pure

4. Lemon Ylang-ylang Vanilla Bergamot Lavender Oak moss Sandalwood Lily of the Valley Gardenia Peony Patchouli Frankincense Neroli Jasmine Tube rose Orris Violet Main Perfume Flowers & Plants

5.  Fragrance types reflect the concentration of aromatic compounds in a solvent  Intensity & longevity of a perfume is based on concentration, intensity & longevity of aromatic compounds, or perfume oils used  As percentage of aromatic compounds increases, so does intensity & longevity of the scent  Common types of Fragrance & their percentage of aromatic compounds  Balm around 1-5%  Eau de Cologne around 3-5%  Eau De Toilette around 5-15%  Eau de Parfum around 10-20%  Parfum around 20-40%

6.  Compounds that contribute to top notes are strong in scent  Very volatile, & evaporates quickly  Middle note compounds form the heart or main body of a perfume  Lasts about 10 to 60 minutes  Base & middle notes together are the main theme of a perfume  Long lasting fragrance  Perfumes have 3 fragrance notes which unfold over time  They are created carefully with knowledge of evaporation process of the perfume

7.  Celebrity scents might not reflect the actual smells of our favorite stars  They often represent a connection to celebrities  Celebrity fragrances are getting more popular  Companies like Coty, Elizabeth Arden & Avon like to partner with celebrities on new fragrances because they are great marketers  Great way to reach younger consumers  Celebrities are often in the spotlight & they come with built-in fan bases  Celebrities can also use their fan base to cheaply spread the word about a scent Eg: When Rihanna launched her Re’l Fluer perfume in February she put out a 1 minute video that reached her 4.5 million Twitter followers & 30 million Facebook fans

8.  Cristiano Ronaldo has already conquered the worlds of sports & fashion  The football star has once again expanded his empire, this time into the perfume industry  His debut fragrance Cristiano Ronaldo Legacy was recently launched in Madrid  Available as 30, 50 & 100 ml Eau de Toilette with an accompanying cosmetic line  Fragrance Notes:  The perfume opens with a refreshing combination of bergamot, cinnamon, green apple & lavender  Luxury accords of orris root, cedar, peony & violet form the heart along with aromatic tones of rosemary & sage  Rich base contains exotic patchouli, ambergris & smoked vetiver, which gives the fragrance a touch of mystery

9.  Eau de Parfum with floral overtones for women  Scent was launched in 2012 created by perfumer Stephen Nilsen  Truth or Dare has fast become a favorite among women  Iconic scent that relates to the modern & confident women  Contemporary reinvention of a classic & robust signature white floral fragrance  Madonna has been daring & encapsulated the duality of human nature in one perfume  Truth or Dare represents the battle that humans face & that coexists in us all  Fragrance Notes:  Top notes are gardenia, neroli & tuberose  At the heart of the fragrance lies the scents of jasmine, white lily petals & benzoin tears  Smoldering base of the fragrance are extracts of vanilla, amber & sensual musk

10.  Signature perfume by Elizabeth Taylor  Launched in 1991, created by Olivier Gillotin & Carlos Benaim  Classic & timeless sheer floral perfume  Favorite among women, especially among those who admired Taylor’s professional achievements & philanthropic works  Elizabeth Taylor’s White Diamonds has earned a cool $1 billion  Success of Elizabeth Taylor 's fragrance has motivated many other celebrities to launch their own perfumes  Fragrance Notes:  Top notes are aldehydes, bergamot, neroli, orange & lily  Heart unites the classical trio, violet, rose & jasmine, complemented by ylang-ylang, Egyptian tuberose & narcissus  Base notes of oak moss, patchouli, musk, sandalwood & amber

11.  Surprise comes in a glass flacon wrapped in black, pink & golden ribbons illustrated on the body & the outer carton, like a gift expecting to be unwrapped!  Released in 2011  The scent accentuates positive emotions & joy  Has elegant & sensual notes, creating a sensual fragrance with an unexpected exuberance  Floral-fruity notes are light & have positive vibrations & provide a unique blend of luminous fruity & fine floral accords  Fragrance Notes:  Top Notes of mandarin, pink pepper & pear  Middle Notes of Rose & magnolia, mimosa, lily of the valley & sunflower  Base Notes of benzoin sandalwood, vanilla, tonka bean & musk

12.  Launched by the designer house of Donald Trump in 2012  Classy masculine fragrance housed in a simple bottle  Spicy woody scent that is very pleasing & always classy  Aim to impress when you wear Success for men whether you're dressing for office or playing the field  Success succeeds at enhancing your image no matter the occasion  Fragrance Notes:  This accomplished fragrance strategically combines prosperous notes of Juniper, Red Currant & Coriander  Mid notes include Geranium, Ginger & Bamboo Leaves  Base notes are Vetiver, Tonka Beans Birch Wood & Musk

13.  Spray perfume 15-25 cm from your skin instead of rubbing it, to distribute odor evenly & maintain original scent  Best places to apply your fragrance are pulse points of your body to last longer  Moisturize skin before applying fragrance, it last significantly longer on oily than dry skin  Spray little perfume on your hair brush & run it through your hair for perfumed hair  Store your fragrances in a cool & dry place, away from direct sunlight  Choose intense base notes for longer lasting perfumes. E.g.: patchouli, vanilla, frankincense, pine, cedar, etc.

14. Images are for representation purposes only