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Advanced Online Organizing December 2008. Goals of the training 1. Deepen understanding of how and why to integrate online tools into your organizing.

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Presentation on theme: "Advanced Online Organizing December 2008. Goals of the training 1. Deepen understanding of how and why to integrate online tools into your organizing."— Presentation transcript:

1 Advanced Online Organizing December 2008

2 Goals of the training 1. Deepen understanding of how and why to integrate online tools into your organizing work. 2. Deeper familiarity with our online tool set (including Convio) functions. 3. Its a brave new world – were changing this culture together!

3 Why organize online? Efficient Efficient Allows for scale Allows for scale Go where the people are Go where the people are Cheap Cheap Wisdom of crowds Wisdom of crowds

4 Goals for Online Organizing Depth Innovation Growth

5 Online Campaigns: Case Studies

6 Road map Overview Overview Principles of designing great campaigns Principles of designing great campaigns Case Study: How Virginia used the web to stop a coal plant. Case Study: How Virginia used the web to stop a coal plant. Case Study: Lightbulbs to Leadership Case Study: Lightbulbs to Leadership

7 Principles of good online organizing Service not a soapbox Service not a soapbox Keep it simple Keep it simple Its all still organizing Its all still organizing Closing the loop: Value Exchange Closing the loop: Value Exchange Dont live in a walled garden Dont live in a walled garden

8 Case Study: Virginia Goal Goal Organizing Vehicle Organizing Vehicle Tactics Tactics Petition: offline and online Petition: offline and online Media event at hearing Media event at hearing Follow thru Follow thru

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10 Case Study: Lightbulbs to Leadership Goal Goal Strategic Vehicle Strategic Vehicle Tactical Ladder of Engagement Tactical Ladder of Engagement Petition Petition Once youve signed, ask others to sign Once youve signed, ask others to sign Attend or host a house party Attend or host a house party Mo tactics: Facebook/Myspace/YouTube strategy to add new folks to our list. Mo tactics: Facebook/Myspace/YouTube strategy to add new folks to our list.

11 Our Goals YouTube views Goal: 50K per video Actual: 66K for the first video! Action-takers Goal: 30K Sierra Club Hall of Fame pre-08: 40K Save the Polar Bears, 35K Mountaintop removal Actual: 53,000 (8,000 new)

12 …Our Goals House Party Hosts House Party Hosts Goal: 250 Goal: 250 Actual: 280 Actual: 280 House Party Attendees House Party Attendees Goal: 1500 Goal: 1500 Actual: Actual: 1000+

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14 Video fun

15 Recap: Principles Service not a soapbox Service not a soapbox Keep it simple Keep it simple Closing the loop: Value Exchange Closing the loop: Value Exchange Dont live in a walled garden Dont live in a walled garden


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