1. Rue du Rhône 114- CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org Ecma TC43: Universal 3D

2. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 2 Why U3D Now? Companies are seeking better ways to communicate ideas, concepts, new products improve product quality reduce costs of production improve time to market support products throughout product life cycle Interactive 3D is recognized as a powerful training and education tool Powerful servers, desktop and laptop computers that can run these applications are readily available today Bandwidth and streaming pipeline are available as well …stars are aligned…

3. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 3 Why is this important? Establish 3D as a common media for communication Pictures are the lingua franca for the worldwide economy 3D is international business language Interactive 3D is recognized as a powerful training and education tool U3D format (Universal 3D) as the JPEG for 3D Brings the 3D domain to nontraditional users – low cost, lightweight, non-technical Assist companies in capitalizing on significant IP and hardware assets

4. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 4 Challenges of Repurposing 3D CAD What has held 3D back? 1. Bandwidth constraints 2. Requires certain skills to repurpose 3D content/assets 3. No easy repurpose path 4. Industry is fragmented Repurpose Sales & Marketing Data Management Training / Maintenance Documentation Config / Bill of Materials Visualization/Simulation Collaboration Design / Manufacturing CAD Back

5. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 5 U3D Target Environment Task Communication Visualization Instruction eDocumentation Hardware Requirements PCs/Laptops/Servers/Handhelds Software Requirements Internet browser/free plug in Bringing 3D to the Mainstream

6. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 6 U3D Target Environment Investment Required Viewing devices – low Licenses – low, if any Training – negligible Installation – negligible Benefits Ubiquitous communication and access to data Reduced production errors Improved time to market opportunities Increased value of CAD Lightweight and internet deliverable Bringing 3D to the Mainstream

7. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 7 So…whats needed? Industry Collaboration 3D Industry Forum (3DIF) Single visualization format global standard Universal 3D Enabling Technologies Run Time Libraries (RTL) Sample Implementation (in 3DIF) Extensibility Strategy for Adoption Marketing efforts through 3DIF Committed implementations by users & ISVs ISO Standardization

8. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 8 Membership Establish a common extensible open format for downstream 3D CAD repurposing and visualization Universal 3D (U3D) Open File format specification Run-Time Libraries Parallel Graphics Limited Consists of major players in 3D ecosystem We welcome others interested in 3D to join TC43!

9. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 9 Terms of Reference (ToR) for TC 43 Scope: To facilitate the reuse of 3D CAD data by developing global 3D standards intended for downstream 3D visualization applications. Programme of Work: 1. To standardize a Universal 3D extensible file format and infrastructure focused on the repurposing of 3D CAD data for non-engineering and non-design applications, e.g. training and visualization applications. Notable U3D features include binary encoding, domain-specific compression, continuous level of detail, progressive data representation, animation support, and extensibility to address evolving market needs. 2. To develop a usage and implementation strategy guide for users of U3D to be published as an Ecma Technical Report (TR).

10. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 10 Terms of Reference (ToR) for TC 43 3. To contribute the Ecma U3D standards to ISO/IEC JTC 1 for approval and adoption by ISO and IEC. 4. To establish and maintain liaison with other standards organizations in order to present Ecma U3D proposals to them and to make comments on their proposals. 5. Upon completion of items 1 - 3, to investigate the future direction of 3D standards, and to evaluate and consider proposals for complementary or additional technology, e.g. support for advanced physics based lighting and rendering applications. 6. To assume responsibility for the maintenance of Ecma Standards prepared by TC43.

11. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 11 U3D Description & Benefits Execution architecture that facilitates optimal run-time modification of geometry Increased performance due to reduced need for data computation Continuous-level-of-detail Enables applications to increase or decrease model complexity based on needed quality or performance Domain-specific compression Allows for reduced file sizes Progressive data streaming & playback Handles real-world usage scenarios for improved end-user experience Key-frame and bones-based animation Facilitates animation for applications that repurpose CAD data Extensibility of U3D format and run-time Allows for ecosystem development and market needs to be quickly addressed

12. Rue du Rhône 114- CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org Join us to make Universal 3D a reality Ecma/TC43