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Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles Getting PEV Ready.

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Presentation on theme: "Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles Getting PEV Ready."— Presentation transcript:

1 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles Getting PEV Ready

2 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 1 Overview SCE has been an industry leader with plug-in electric vehicles (PEVs) since 1988 and is now preparing for their launch in 2011 Southern California will be a hot spot with vocal early adopters wanting to charge at home, work, and public locations SCE and many utilities nationwide are working with automakers, cities, and other stakeholders to help: – Streamline the home charging installation process – Develop public charging infrastructure plans – Collaborate on education and outreach – Seek vehicle and infrastructure incentives PEV efforts may help cities comply with SCAQMD rule 2202 and may be a policy option as the region implements SB 375

3 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 2 Typical One-Way Miles from Home to Work Source: GM/US Bureau of Transportation 78% of customers commute 40 miles or less daily

4 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 3 The New Wave of Plug-in Electric Vehicles Over next three years, 10 – 14 models being introduced by major automakers and 5 – 8 models by start-ups Southern California will be an early target market Residential consumers will want streamlined installation process Businesses will want workplace and public-access chargeports Governments will want chargeports for their fleets, employees, and citizens Cumulative Plug-in Vehicles in SCE Service Area (in thousands) Note: Chart includes both plug-in hybrid and battery electric vehicles.

5 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 4 What is Different Today versus the 90’s  US “oil addiction”  $80 barrel… $100 by ?  $3+ @ pump…$4+ by ?  Plug in vehicles building from the hybrid base  Lithium Ion battery maturity  Computer controlled energy management systems  Federal research and development success  Federal stimulus dollars for vehicle and battery plant construction  Federal and state commitment - $’s and “Bully Pulpit” focus  Consumers demanding better MPG- Government & industry is responding  Majority of Americans want reduced foreign oil dependence

6 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 5 Battery Electric & Plug-in Hybrid Vehicles All Electric Range: 60 to 200 Miles, depending on battery size Level II Charging –240 v (40 amp) –4 to 6 hours charge Target markets: –Urban Commuters –Second Car in Every Home Unlimited range 10 to 40 mile all electric Level I and Level II Charging –120 v – 240 v –6 to 8 hours Level 1 –3 to 4 hours Level 2 Target Market: all automotive applications BEV – Nissan LeafPHEV – Chevy Volt

7 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 6 SCE & Other Utilities Support Nationwide Pledge* Accelerate introduction of PEVs into utility fleet operations Vehicle & Infrastructure Incentives Customer Support Customer & Stakeholder Education Infrastructure Utility Fleets We need the support & collaboration of cities and other stakeholders to achieve these objectives Work with federal, state, and local stakeholders to encourage adoption through purchase incentives, tax rebates, off-peak charging rates, and subsidized parking Collaborate with state & local officials, autos, and other stakeholders for comprehensive education outreach to PEV customers Deliver exceptional customer care on questions ranging from 2 nd meters to rates Work with stakeholders to facilitate a streamlined charging installation process Ensure no power grid impacts from PEVs Help develop comprehensive local charging infrastructure plans * through Edison Electric Institute

8 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 7 Benefits of PEV Leadership & Collaboration 1. Position itself as a champion on major green issues 2. Better compete for grants and other public funds for PEV public infrastructure 3. Improve the overall satisfaction of its constituency 4. Derive additional EV value for its community – Dollars that normally go international instead stay local (???) – Increased individual expendable income – Environmental and health benefits to citizens By participating in regional applications for PEV-related funding, collaborating with SCE to improve the home charging installation process, and extending education & outreach efforts, a city can:

9 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 8 Charging Infrastructure Challenges Need seamless experience to support adoption Many potential providers Codes & standards for new construction Single Family Residential Multi-unit Residential Business / Commercial Public / Street Most important to address through streamlining of processes Some of the IssuesTakeaways Regional infrastructure needed to reduce range anxiety – Millions of dollars of funding available thru CEC, SCAQMD, others – Work with SCE & other cities to create regional applications for funds Building codes & standards needed to ease future integration Typically, more complicated installations with numerous sizes & configurations Work with variety of landlords, HOAs, businesses, etc. Workplace / employee charging infrastructure is 2 nd most important to develop Early focus is to upgrade 2,000 – 3,000 existing public chargeports / stubs Timing with market growth is important Charging Locations

10 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 9 Time delays, scheduling issues Coordinating multiple entities Time delays, scheduling issues Meter set and energized Utility time delays, scheduling & checking of neighborhood grid system capability Potential customer confusion and wasted time Problem: Single-Family Installation Process Customer Purchases Vehicle Contact Utility, Find Electrician Service Planner Assessment Electrician Installs EVSE City Inspection Meter Setting & Completion Based on SCE experience in 2009, this process can take as many as 50 days to complete. Multiple parties / handoffs and lags are the cause, with SCE, electrician, and city processes equally responsible for length. Customer maybe unclear what infrastructure is needed at home

11 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 10 Solution: Improving Customer Experience Achieving a one-week installation process will require better customer education, improved coordination among parties, and a common, streamlined installation process Customer Education & Outreach Customer Vehicle Purchase Improved Installation Streamlined City Processes Help set consumers expectations Help encourage consumers to determine needs & costs prior to buying car Automakers, auto dealers, websites and others help educate the consumer during the purchase process Utility alerted & customer directed for information Review city inspection requirements Installation guidelines & manuals Explore pre- authorized installations and after-the-fact inspections Explore online permitting Help explore new electrician installation scenarios Improve utility processes

12 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 11 Public Infrastructure – Getting Ready City of Los Angeles – LADWP – and 28 other cities and organizations applied for $3.2 Million California Energy Commission Funding to build out previous infrastructure Coulombe receiving $30 Million stimulus grant – 9 national locations – 5000 public chargers, California estimated to receive $6M Other third parties planning public infrastructure investment to meet perceived market demand SCE beginning to receive calls from commercial entities considering public charge port infrastructure

13 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON 12 Near-term Collaboration 1. On-going dialogue to understand the current city process and review opportunities for streamlining 2. Work with state & local bodies to coordinate building codes & standards that address PEV issues 3. Regional partnerships to seek funding for chargeport infrastructure in public lots / streets, workplaces, retail and community destinations, and vehicle fleet locations 4. Discuss opportunities on education and outreach (e.g., linking websites, handouts, copy for newsletters, etc.) Visit www.sce.com/pev and take our 5-minute survey

14 Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles Getting PEV Ready Robert L. Graham robert.graham@sce.com robert.graham@sce.com


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