Presentation on theme: "Strategy Development By Name, Title, Department Presentation Date (28 pts)"— Presentation transcript:
Strategy Development By Name, Title, Department Presentation Date (28 pts)
A Strategy is…. a plan that works within, around, and through power relationships. ….the way that you get what you want from somebody. Developing a strategy--- …is the FIRST step, not something you do in the middle. Strategy Development
Five Basic Elements of Strategy Goals Organizational Considerations Constituents, Allies, & Opponents Targets Tactics
Strategy Development Midwest Academy Strategy Chart Value of the Strategy Chart: Poses the right questions in the right order to keep your work on track.
Strategy Development: Goals Goals are the victory(ies) that you want to win. There are 3 levels of goals in developing a strategy. Long-Term (Problem) Intermediate (Issue) Goals Short-Term (Partial Victory) Goals
Strategy Development: Goals Long Term – may extend beyond this particular campaign (e.g. quality education for all students). Intermediate – what you want to win now (e.g. implement Common Core State Standards). Short Term – a step toward your intermediate goals (e.g. request that the school board hold a community forum to educate parents).
Strategy Development: Organizational Considerations What will the organization bring to the table? How will the organization be stronger as a result of the campaign/effort? There are 3 elements to organizational considerations: » Resources » Organizational Gains » Internal Problems
Strategy Development: Organizational Considerations What will your organization invest in the campaign? *Be specific!!* – Money (e.g. $10,000) – Staff (e.g. Mary 12 hours per week, 2 full time volunteers) Gains: e.g. recruit 25,000 new members. Internal Problems: e.g. not enough volunteers.
Strategy Development: Constituents, Allies and Opponents Constituents Who cares about this issue. – Be clear why. – Why would the target be concerned about this group?
Strategy Development: Constituents, Allies and Opponents Allies Who/which orgs would support this issue but would not be members? Opponents Who will oppose you? – Be clear why. – How will you prepare for this opposition?
Strategy Development: Targets Targets are always a person, not a board or group Targets are always decision-makers who have the power to address your concern with certainty.
Strategy Development: Targets Primary Targets Generally, these are elected officials. But that depends on your community and your issue/intermediate goal. He/she is the ultimate decision-maker. Secondary Targets These individuals can influence or direct the primary target to act in your favor. Consider their power as leverage.
Strategy Development: Tactics Tactics are what the constituents (and sometimes the allies) do to the targets. Tactics are assigned to a specific individual or organization. They are creative. They demonstrate your organizations power.
Strategy Development: Tactics Examples of Tactics Share data with your school board Invite high school students to share their perceptions of college and career preparation at their school with school board members.
For more information contact: Lee Ann J. Kendrick, Regional Advocacy Specialist (571) PTA.org