Presentation on theme: "Strategy Development By Name, Title, Department Presentation Date (28 pts)"— Presentation transcript:
Strategy Development By Name, Title, Department Presentation Date (28 pts)
A Strategy is…. a plan that works within, around, and through power relationships. ….the way that you get what you want from somebody. Developing a strategy--- …is the FIRST step, not something you do in the middle. Strategy Development
Five Basic Elements of Strategy Goals Organizational Considerations Constituents, Allies, & Opponents Targets Tactics
Strategy Development Midwest Academy Strategy Chart Value of the Strategy Chart: Poses the right questions in the right order to keep your work on track.
Strategy Development: Goals Goals are the victory(ies) that you want to win. There are 3 levels of goals in developing a strategy. Long-Term (Problem) Intermediate (Issue) Goals Short-Term (Partial Victory) Goals
Strategy Development: Goals Long Term – may extend beyond this particular campaign (e.g. quality education for all students). Intermediate – what you want to win now (e.g. implement Common Core State Standards). Short Term – a step toward your intermediate goals (e.g. request that the school board hold a community forum to educate parents).
Strategy Development: Organizational Considerations What will the organization bring to the table? How will the organization be stronger as a result of the campaign/effort? There are 3 elements to organizational considerations: » Resources » Organizational Gains » Internal Problems
Strategy Development: Organizational Considerations What will your organization invest in the campaign? *Be specific!!* – Money (e.g. $10,000) – Staff (e.g. Mary 12 hours per week, 2 full time volunteers) Gains: e.g. recruit 25,000 new members. Internal Problems: e.g. not enough volunteers.
Strategy Development: Constituents, Allies and Opponents Constituents Who cares about this issue. – Be clear why. – Why would the target be concerned about this group?
Strategy Development: Constituents, Allies and Opponents Allies Who/which orgs would support this issue but would not be members? Opponents Who will oppose you? – Be clear why. – How will you prepare for this opposition?
Strategy Development: Targets Targets are always a person, not a board or group Targets are always decision-makers who have the power to address your concern with certainty.
Strategy Development: Targets Primary Targets Generally, these are elected officials. But that depends on your community and your issue/intermediate goal. He/she is the ultimate decision-maker. Secondary Targets These individuals can influence or direct the primary target to act in your favor. Consider their power as leverage.
Strategy Development: Tactics Tactics are what the constituents (and sometimes the allies) do to the targets. Tactics are assigned to a specific individual or organization. They are creative. They demonstrate your organizations power.
Strategy Development: Tactics Examples of Tactics Share data with your school board Invite high school students to share their perceptions of college and career preparation at their school with school board members.