Sponsorship Definition Financial or in-kind support by an outside party, usually a corporation or business. It is different from a charitable contribution in that a sponsor desires to receive good-will and public acknowledgment in exchange for its support.
Is Your PTA Sponsor-Friendly? What Sponsors Look For to Commit Dollars to Your PTA Visibility and Exposure Demographics Exclusivity Relevance to their Brand Expected Outcomes Hospitality Activation Return on Investments
Finding Your Best Sponsor How to Target Potential Sponsors 1.Make a list 2.Research 3.Find the contact 4.Cold-calling 5.Schedule a meeting 6.Send a proposal
1.Brief intro 2.State your challenge 3.Identify how support helps 4.Identify opportunities 5.Identify your needs 6.Thanks! 7.Keep it short! 8.Spell check and edit How to ASK for Support Writing the Sponsorship Proposal
1.Agreement terms 2.Outline the deal 3.Protect PTA name/logo 4.Review and approve 5.Include key clauses 6.Termination 7.Attorney Review How to DEVELOP an Agreement Important Elements of the Sponsorship Agreement
You can include a Thank You recognition for the sponsor on signage, online, in newsletters, on brochures and in other publications which may include the sponsors logo, tagline, URL link, phone number or address.
Grant Definition A grant is financial assistance from a federal agency, foundation, or corporation to a non-profit organization to carry out a specific purpose.
Grant Writing Process Research Contact Plan & Strategize Gather Info Write LOI
Grant Funding Sources 1.Federal Funding 2.Private Funding 3.Corporate Funding Types of Grants 1.Unrestricted & Restricted 2.General Operating 3.Capital 4.Core Support 5.Seed 6.Challenge / Matching
Ways to Make Stand Out Your PTAs Grant Application Stand Out
How to WRITE a Grant Proposal What to Include 1.Cover Letter 2.Executive Summary 3.Association Background 4.Need Statement 5.Project Goals & Objectives 6.Implementation Plan 7.Evaluation Plan 8.Project Budget & Narrative 9.Attachments