1. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia www.ozebus.com.au SLIDE 1

2. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au The Bus Industry Confederation of Australia Representing the Australian Bus and Coach Industry A National Moving People Strategy BIC Tour, Charter and Express Committee SLIDE 2

3. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au Who are we? Australian Bus and Coach industry employs more than 40,000 people. Australian bus manufacturing sector – 1300 buses a year More than 5000 coaches in operation SLIDE 3

4. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au 16 26 11 SLIDE 4

5. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au Who are we? 1.5 million domestic coach travellers. 6 million nights of tourism $1 billion contribution to domestic tourism. SLIDE 5

6. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au School Tourism – The PACER Program School Tourism to the ACT 159,000 visitors. 477,000 nights $106 million to the local economy 84 percent by school bus or coach SLIDE 6

7. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au $423 $313 $775 SLIDE 7

8. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au $6,933 $8,246$8,166 SLIDE 8

9. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au Regional Employment 250,000 jobs in regional tourism. 4000 jobs lost in regions – 12 months to March 09 Buy Australian? SLIDE 9

10. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au 4 standout issues for coach tourism Lack of a strategic approach Marketing Standards and quality assurance Research SLIDE 10

11. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 www.ozebus.com.au A National Land Tourism Plan Transport and tourism infrastructure Marketing Accreditation Research SLIDE 11

12. A NATIONAL LAND TOURISM PLAN Friends of Tourism Dinner Parliament House September 15 2009 Chris Lowe Executive Director Bus Association of Victoria – For the Bus Industry Confederation of Australia www.ozebus.com.au SLIDE 12