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April 2004Innovation and Competitiveness1 Dr. Bozidar Etlinger Associate Director Ruder Boskovic Institute Croatia Commercial Development Manager, RBI.

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Presentation on theme: "April 2004Innovation and Competitiveness1 Dr. Bozidar Etlinger Associate Director Ruder Boskovic Institute Croatia Commercial Development Manager, RBI."— Presentation transcript:

1 April 2004Innovation and Competitiveness1 Dr. Bozidar Etlinger Associate Director Ruder Boskovic Institute Croatia Commercial Development Manager, RBI Former Head, Semiconductors Laboratory, Materials Research & Electronics Department, RBI Governing Board Member

2 April 2004Innovation and Competitiveness2 Croatia: SCIENCE & TECHNOLOGY PROJECT Bozidar Etlinger: Business Plan and Inovation Strategy in Rudjer Boskovic Institute Rudjer Boskovic Institute Bozidar Etlinger: Business Plan and Inovation Strategy in Rudjer Boskovic Institute Rudjer Boskovic Institute

3 April 2004Innovation and Competitiveness3 Population 4,494,000Population 4,494,000 Land Area 89,810 km2Land Area 89,810 km2 Number of islands 1,185Number of islands 1,185 Lenght of coast 5,835 kmLenght of coast 5,835 km Republic of Croatia = Republika Hrvatska

4 April 2004Innovation and Competitiveness4 Croatian Communication Infrastructure From 1991 to 2001 realised fiber optical infrastructure across the Croatia Total lenght km (In plastic pipe) monomodal optical fibre (1300 i 1550 nm).

5 April 2004Innovation and Competitiveness5 760 employees 330 PhD 80 MrSc 90 BSc 95 technicians 15 ha (surface)

6 6 Board of Governors DIRECTOR Executive Management Board Scientific Council Board of division directors Scientific divisions Support departments Marketing Administration Education affairs Library and information center Computer center NMR service Technical and scientific services Theoretical Physics Experimental Physics Material Physics Electronics Physical Chemistry Organic Ch.& Biochemist. Material Chemistry Molecular Genetics Molecular Medicine Marine Research Marine & Environmental Laser and Atomic R&D MIS IPR

7 April 2004Innovation and Competitiveness7 Articles in Current Contests Journals Other Journals Proceedings Books

8 April 2004Innovation and Competitiveness8 courseslecturers

9 April 2004Innovation and Competitiveness9 lecturers courses

10 April 2004Innovation and Competitiveness10 FIRST CONTACTS World Bank - IRB April, 2002 FIRST CONTACTS World Bank - IRB April, 2002

11 April 2004Innovation and Competitiveness11 COMMERCIALIZATION Rudjer Boskovic Institute START: 2002 November Many questions ???? COMMERCIALIZATION Rudjer Boskovic Institute START: 2002 November Many questions ????

12 April 2004Innovation and Competitiveness12 C ommunication R esponsibility O pportunity A chievement T eamwork I ntellectual Property A ttitude

13 April 2004Innovation and Competitiveness13 Developing & Implementing Business Plan 1.Fundamental Considerations 2.Planning, Writing & Presenting 3.Implementation

14 April 2004Innovation and Competitiveness14 Fundamental Considerations 1.What is our PRODUCT? 2.What is the MARKET OPPORTUNITY? 3.FREEDOM TO OPERATE 4.Sources of information/ help 5.What to expect!

15 April 2004Innovation and Competitiveness15 What is our PRODUCT? Unique skill or capability Unique skill or capability Novel intellectual property Novel intellectual property Expertise/ knowledge Expertise/ knowledge Education Education Infrastructure Infrastructure Other exploitable asset Other exploitable asset Opportunity to meet an unmet need Opportunity to meet an unmet need

16 April 2004Innovation and Competitiveness16 What are our Selling? Research Research Product Product Service Service License License Combination Combination Be realistic, focus on core strengths & achievable deliverables

17 April 2004Innovation and Competitiveness17 What is the MARKET? 1.What are we selling? 2.Where do we intend to sell? 3.Who are the CUSTOMERS? 4.What is the size of the market? 5.What share of the market do our projects? 6.How will we be paid/ reimbursed? 7.How will we actually market/sell the product?

18 April 2004Innovation and Competitiveness18 Freedom to Operate Do we have the rights to make/ use/ market/ sell our product? What elements comprise our product? What elements comprise our product? Where do we intend to practice/operate/sell? Where do we intend to practice/operate/sell? Do we own all of the intellectual property? Do we own all of the intellectual property? Is there dominating intellectual property? Is there dominating intellectual property? Do we need a license? Do we need a license? Can we obtain a license? Can we obtain a license?

19 April 2004Innovation and Competitiveness19 Types of Services Contract research & development Contract research & development Contract testing Contract testing Database Database Education Education Conferences & training courses Conferences & training courses Consultancy Consultancy

20 April 2004Innovation and Competitiveness20 Marketing Level N Network potential clients etwork advocates P Present at key conferences and tradeshows ublish and present strong external profile S Secure some key high profile accounts E Ensure compliance & deliverables Build profile and reputation for product & service orientation

21 April 2004Innovation and Competitiveness21 Confidential Disclosure Confidentiality is critical to clients and to our Institute Execute Confidential Disclosure Agreements Execute Confidential Disclosure Agreements – Mutual or one-way depending on project Always maintain confidentiality of data Always maintain confidentiality of data Do not disclose our own IP/ Trade Secrets Do not disclose our own IP/ Trade Secrets

22 April 2004Innovation and Competitiveness22 What is the COMPETITION? Identify competitors Identify competitors Define their strengths and weaknesses Define their strengths and weaknesses Identify opportunities Identify opportunities What are the unique attributes that will differentiate you from the competition and attract the clients?

23 April 2004Innovation and Competitiveness23 Ministry of Science & Technology and WB R&D Institutes entry criteria: 1.A clear and relevant vision, mission, objectives and strategy for the institute. 2.A completed business plan to the agreed template, which demonstrates long-term sustainability. 3.Viable financial projections for a period of 5 years from the date of application to the program. 1.A clear and relevant vision, mission, objectives and strategy for the institute. 2.A completed business plan to the agreed template, which demonstrates long-term sustainability. 3.Viable financial projections for a period of 5 years from the date of application to the program.

24 April 2004Innovation and Competitiveness24 R&D Institutes entry criteria: 4.A audit by international experts of the quality of the work produced by the institute and its staff. 5.A demonstration of active and effective leadership. 6.Sound Governance which demonstrates independence from any organization, group or vested interest and which can show expertise in areas relevant to the future work of the institute.

25 April 2004Innovation and Competitiveness25 R&D Institutes entry criteria: 7.Evidence of demand for the services to be offered by the institute. 8.A minimum agreed 5 year target for contract income which must exceed 40% of current Government grant support. 9.Plans in place to achieve a self sustainability ratio (contract income/ total cost as a %) of 40% in 5 years.

26 April 2004Innovation and Competitiveness26 R&D Institutes entry criteria: 10.Plan in place to develop, protect and exploit intellectual property (IPR). 11.Plans in place to reduce support costs in 3 years equivalent to international best practice when benchmarked against equivalent European R&D organizations.

27 April 2004Innovation and Competitiveness27 R&D Institutes entry criteria: 12.Plans in place to achieve business, HR, commercial, marketing and financial systems and processes to international best practice standards within 2 years. 13.Plans in place to achieve quality standards to equivalent of ISO 9001 within 3 years. 14.A training plan in place which demonstrates how the institute will develop the skills of existing staff.

28 April 2004Innovation and Competitiveness28 Essential conditions for APPRAISAL MISSION Business Plan RBI Business Plan RBI Business Plan accepted by Governing Board Business Plan accepted by Governing Board

29 April 2004Innovation and Competitiveness29 APPRAISAL MISSION MAY 2004 Negotiations between: Government RBIWB MSES BI MF BICRO (Test, Hitra, Razum)

30 April 2004Innovation and Competitiveness30 Business Plan RBI S T P (Science Technology Project) (48,00 M $, WB 40,00) Government (MSES,MF) & WB Government (MSES,MF) & WB in 5 years STP

31 April 2004Innovation and Competitiveness31 Paricipants in STP: Government (MOF, MSES) Government (MOF, MSES) RBI RBI BI (Brodarski institut) - Maritime Institute BI (Brodarski institut) - Maritime Institute BICRO ( Business Innovation Center of Croatia ) BICRO ( Business Innovation Center of Croatia ) Maribic, TEST, HITRA, STIRP, VC, TC Maribic, TEST, HITRA, STIRP, VC, TC STP

32 April 2004Innovation and Competitiveness32 Financing:Financing: preliminary (small) amount: preliminary (small) amount: TAL2 (Technical Assistannce Loan) (WB Loan no HR, TAL-2) main (48 M$) STP (WB+MSES) main (48 M$) STP (WB+MSES) STP

33 April 2004Innovation and Competitiveness33 STP Conditions Croatia: postpone 5 years,instalment 15 years, postpone 5 years,instalment 15 years, interest: LIBOR + 1% interest: LIBOR + 1%RBI: postpone 5 years,instalment 15 years, postpone 5 years,instalment 15 years, 65 % grant, 35 % loan, 65 % grant, 35 % loan, interest: 0 % interest: 0 % STP

34 April 2004Innovation and Competitiveness34 Business Plan RBI TAL-2 : US$ TA, training, HR, BP, MIS, IPR, Web, IT, twinning, pilot projects ( $), conferences, new staff, conferences, new staff, STP

35 April 2004Innovation and Competitiveness35 Chiral Technology Development Authorized Diagnostic Center for Aquatic Animal Diseases Smart Particle Analyzer Random Quantum Bit Generator Business Plan RBI Start Selected Explotation Start Selected Explotation – Pilot Projects

36 April 2004Innovation and Competitiveness36 Business Plan RBI Business Plan RBI conditions: 1. B asic Research on the same level 2. I ncrease of Commercial Projects 3. E stablish of Science Park 4. S PREAD (Sponsored R&D Program) - Joint-work with SME STP

37 April 2004Innovation and Competitiveness37 Business Plan RBI Basic Research on the same level Basic Research on the same level 21 M US$: STP

38 April 2004Innovation and Competitiveness38 Business Plan RBI Commercial activities: Commercial activities: Contracts Income increase: Contracts Income increase: from 16 % (2003.) to cca 40 % (2008.) STP: 8,0 M$ : Equipment (3,4 M$) TA, trening, ISO, IPR, Promotion, SPREAD, Severence Plan (0,445 M$) STP

39 April 2004Innovation and Competitiveness39 Business Plan RBI IRA (Institutional Renewal Account): % 7% 9% 11% 11% 11% 5% 7% 9% 11% 11% 11% STP

40 April 2004Innovation and Competitiveness40 SCIENCE PARK

41 April 2004Innovation and Competitiveness41

42 April 2004Innovation and Competitiveness42 Operational Plan for 2004: MIS Business Procedures HR IPR Marketing ISO standard Science Park IRB Evaluation of Individual Projects

43 April 2004Innovation and Competitiveness43 Project 1 (CHIRAL) - Chiral Technology Development Project 2 (ADD) - Authorized Diagnostic Center for Aquatic Animal Diseases Project 3 (ABD) - Advanced Biomedical Diagnostic Project 4 (SPA) – Smart Particle Analyzer Project 5 (GMO) – Genetically Modified Organisms Project 6 (STF) – Silicon Thin Films Project 7 (PRM) – Polymer and Related Materials Project 8 (IMP) – Impendance Analyser Project - Development of a new and improved DNA vaccine against genital herpes Projekt - Random Quantum Bit Generator Project 1 (CHIRAL) - Chiral Technology Development Project 2 (ADD) - Authorized Diagnostic Center for Aquatic Animal Diseases Project 3 (ABD) - Advanced Biomedical Diagnostic Project 4 (SPA) – Smart Particle Analyzer Project 5 (GMO) – Genetically Modified Organisms Project 6 (STF) – Silicon Thin Films Project 7 (PRM) – Polymer and Related Materials Project 8 (IMP) – Impendance Analyser Project - Development of a new and improved DNA vaccine against genital herpes Projekt - Random Quantum Bit Generator Evaluation of Individual Projects

44 April 2004Innovation and Competitiveness44 R esearch B e the best I nnovate Try to

45 April 2004Innovation and Competitiveness45 Dr. Bozidar Etlinger Associate Director, Ruder Boskovic Institute, Croatia Commercial Development Manager, RBI Former Head, Semiconductors Laboratory, Materials Research & Electronics Department, RBI Governing Board Member


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