2. Unique Selling Propositions How to earn attention…

3. WIFM This is the only Radio Station your customers listen to What’s In It For Me is the only question your advertising needs to answer Direct Response Marketing is not UNIQUE to small businesses, all great sales and service businesses use direct response advertising to attract consumer attention. Small Business especially Associate level marketing should never move away from DIRECT RESPONSE MARKETING Institutional Marketing is for the big boys Your not a big boy

4. Advertised Specials How to get noticed Differentiation… Top Hotel Chains Do It

5. Advertised Specials How to get noticed Differentiation… Groupon Does It

6. Advertised Specials How to get noticed Differentiation… Hey I need to go in there…

7. Advertised Specials How to get noticed Differentiation… Why do they want you in the store?

8. Advertised Specials How to get noticed Differentiation… Wealthy Auto Dealers Do It… $14,888

9. Why would you advertise a $19,820 car for $14,888

10. Advertised Specials How to get noticed Differentiation… It’s not just about price…

11. Advertised Specials How to get noticed Differentiation… It’s not just about price…

12. Advertised Specials How to get noticed Differentiation… It’s not just about price…

13. Unique Selling Proposition Is tough on the service provider Has an enormous perception of value for the consumer Pushes the edge of the envelope “is it too good to be true” Generates an internal dialogue for your prospect… – Wow…how can they do that? – Man…that is aggressive, I like them? – That’s what I’m Talking about. – Is this for real??? » HOW CAN YOU DO THAT? » IS THIS FOR REAL? A Very Productive

14. Residential Real Estate Highest Possible Price Fastest Sale Possible Least Inconvenience Control Over The Outcome Honest Answers Free Staging Services Short Term Listing Agreement Buy w/Use this truck for free 30*60*90 Day Sale Guarantee Guaranteed Short Sale

15. Residential Real Estate

16. Real Estate Staging Expert Designation from Associate Worx

17. Residential Real Estate

19. Same Listing Tool Move With Me and Use this Truck for free… $150 once or $600 per month

20. Residential Real Estate Move with me and Use This Truck for Free

21. Residential Real Estate

24. We will Short Sale your home… You pay No Commissions!!! No Fees! No Matter How Much You Owe

25. Residential Real Estate NEW GOVERNMENT PROGRAM: Includes No Cost To Short Sale Your Home Free Legal Representation, Free Real Estate Commission You Pay Nothing Under Federal HAFA Program No Lien, No Judgment, No Fees, No Risk. Guaranteed. Call Now for 15 minute over the phone Qualifications YOU PAY NOTHING!!!

26. Residential Real Estate UPGRADE WORX PROGRAM Sell Your Current Home Then Buy a Larger Home and SAVE THOUSANDS If you can close by November 30th

27. Residential Real Estate EMPTY NESTER WORX Sell Your Current Home Then Buy a Smaller more Affordable One And Save Ten’s of Thousands. If you can close by November 30 th

28. Residential Real Estate Ask me about our FOR SALE BY OWNER assistance Program “A Free Service Since 1986” Qualify Buyers – Review Contracts – Write Addendums Eliminate Loopholes – Protect Your Interests Free Professional Color Brochure Professional Photo & Virtual Tour

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30. Wednesday Worxshop Special listing agreements including … For Sale By Owner Assistance Program Fire Worx Program Upgrade Worx Program Empty Nester Worx Program My Worx Advantage Listing Agreement Guaranteed Results Program Law Enforcement Appreciation Firefighter Appreciation Teacher Appreciation Armed Forces & Veteran Appreciation *All special offers and Unique Selling Propositions are Market Area and Market Condition Specific and may not be utilized without the expressed written permission of the Broker. Each office is independently owned and operated.

31. Residential Real Estate

32. Which Tool is Useful Staging Designation

33. How to Implement Unique Selling Propositions to Generate More Income. “Implementation of USPs” Wednesday September 25 th, 2013 Noon eastern