1. Facebook Advertising Basics

2. ◦ BONUS -What do your Current Fans like? ◦ How to use the Power Editor ◦ How to get tons of new fans fast with ads ◦ How to promote your post successfully ◦ How to create multiple images in a few clicks ◦ How to split test adverts in Facebook ◦ How to target buyers in Facebook

3. = Facebook Graph Search!

4.  Interests of people who like [Your fanpage]  Pages liked by people who like [Your fanpage]  Groups of people who like [your fanpage]  Favourite music of people who like [your fanpage]  Do the same for your competitors  Join the groups and pages!

5.  Buyers are often in Facebook groups – such as ours  Or they talk about products (try and identify some)  What groups will your potential buyers be in?  What products will they have bought?

6.  https://www.facebook.com/ads/manage/po wereditor/ https://www.facebook.com/ads/manage/po wereditor/  I will now demo an Interest Type Ad  Set to CPM, low bid  Duplicate and set for other interests, books, all areas you identified from last week’s homework

7.  Only 10% to 16% of fans will normally see a post  Don’t click the Promote Post button!  Want fans to see your post?  Create a Page Post ad in Power Editor (see demo)

8.  Unusual images  Borders  Badges  Pointers  Use Photoshop OR  I create these using a tool called www.crazyctr.com – 7 day free trial (no card) then $14.95 per month www.crazyctr.com

9.  Create new ads once per week  Don’t edit an existing ad, create new ones  Change your picture once per week  Change the ad text regularly too