OverviewOverview Native Ads are ads which has the look & feel of the platform that host them. For example –
Market and Opportunities Native ads perform better than traditional banner ads: Display CTR is 0.01% Native desktop CTR ads is 0.15% and Native mobile is 1%!
Advertiser to end user Open Platforms – Create and promote the same piece of content across multiple web or mobile publishers. Closed Platforms - Create and promote content on a singular web or mobile publisher. Advertiser Content Native Ads Platform Script Content website/Social Media/Mobile apps Native Ad End user
Some numbers… $0.15 – $0.3 CPC Revenue share between network and publisher – 50% 0.5% - 0.75% CTR Using those (big) ranges, we can come up with some revenue estimates: $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews to publishers $0.30 CPC x $0.75% CTR x 50% revenue share = $1.12 per thousand pageviews to publishers
Matomy opportunities Advertiser Content MATOMY Native Ads Platform Script Content website/Social Media/Mobile apps Native Ad End user Open Platforms & Closed Platforms Adding another distribution channel for our advertisers
What’s next? Advertisers 1.Use content provided by advertisers (Diets, Insurance, Education etc.) 2.Create content ads in-house for advertisers Publishers 1.Working with publishing platforms like Taboola/Outbrain/Sharethough 2.Using solutions which are currently integrated like Mobfox, Adquant