1. 2/13/2014 1 Engineering & Technology Management Group What will AIAA look like in 2025 and beyond ? Dr. Julie Albertson, AIAA VP Member Services Engineering Technology Management Tracking the Constant of Change Systems Engineering ManagementHistory Society Legal Aspects Economics LogisticsSupply Chain Risk Technical Information Multidiscipline Design Product Development

2. 12/1/2005 Page 2 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Who Are We Now? AIAA Universe in 2005 –Bureau of Labor and Statistics groups Aircraft & Parts Guided Missiles, Space Vehicles Search, Detection, Navigation Educators –182,000 potential members AIAA membership about 13% of this group Average AIAA member is 51 – industry wide issue

3. 12/1/2005 Page 3 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development A Look at AIAAs Workforce Relative number of aerospace engineering students declining Widening gap between aerospace engineers and other disciplines More cross disciplines Generation gap in aerospace workforce Economic impacts Pipeline into aerospace is dwindling

4. 12/1/2005 Page 4 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Future Aerospace / AIAA Environment Rapidly changing technical emphasis –National security driven technology –Affordable access to space –Nanotechnology –Etc… Global reach Multidisciplinary requirements –Emphasis on systems –More generalists, fewer specialists –Enhanced ability for engineers to quickly adapt Changes in society, communication, energy, etc. How will this affect AIAA?

5. 12/1/2005 Page 5 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development AIAA Vision & Mission Vision: –AIAA is the worlds leading aerospace professional society and the voice of the aerospace industry Mission: –Benefit aerospace industry & society by serving as a catalyst for information flow and creative exchange –Provide high quality service to individual & corporate members –Strengthen aerospace profession by stimulating workforce development & retention –Serve as voice for and advocate of aerospace profession

6. 12/1/2005 Page 6 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Technology Develop a flexible process to identify and respond to emerging and critical technologies –Determine aerospace profession impacts –Define related membership needs –Cultivate programs responding to these needs Integrate / collaborate new programs & initiatives across AIAA Enhanced international cooperation, response, definition Consistent evaluation on success, failures, needed changes

7. 12/1/2005 Page 7 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Internal & External Communication Communicate value/benefits of AIAA membership, products, and programs Enhance networking opportunities –Critical to our rapidly changing profession & professional development –Adapt to member needs Develop new information services –Publications, public policy, sections, education Consistently look inward and outward –AIAA staff, RSAC/TAC/Board, other societies, countries, etc.

8. 12/1/2005 Page 8 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Voice & Advocate of / for the Profession Dedicated activity & outreach programs –Electronic legislative newsletter to increase awareness & involvement –Forums to address changing issues Forward thinking – anticipate future needs and develop the programs NOW to ensure profession viability We are the aerospace experts – it is our responsibility Forum for coalitions, public awareness, government awareness –Local, regional, national, & international

9. 12/1/2005 Page 9 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Define, Improve, & Expand Member Services & Benefits Who are we and how are we changing? –Generational differences in approach to work, motivation, goals –Understand drastically different needs of each age & career-level group – define AIAA value –Julie quote: So thats why my students act like that! Example: De-emphasize aerospace engineering –Adjust as necessary to changes in profession –Broader image of AIAA – we are not just for aerospace engineers

10. 12/1/2005 Page 10 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Graduates / Young Professionals Todays graduate will be 50-ish in 2025 –Many do not see value in professional membership –Insufficient experience to recognize needs Approach to volunteerism is different Interests are different Lies within AIAAs responsibilities to help them build careers and respond to professional needs

11. 12/1/2005 Page 11 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Students Strong commitment to continued workforce development Identify / develop connections between professionals & students –Programs to build interest, mentoring, interaction, & excitement! Enhance educational / industry understanding and connections Upgrade from student to professional membership –Example: students do not see value of membership if not in research/academic fields –Programs to enhance transitional success

12. 12/1/2005 Page 12 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Young Professionals Mentoring programs –Electronic – expand reach and enhance convenience –Job counseling, employer information –Adjustment to professional life Broader, more basic education programs & career resources –Communication, teamwork, problem-solving Enhanced involvement within AIAA AIAAs ability to adapt as young professional needs change Continued refinement of young professional definition

13. 12/1/2005 Page 13 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Professionals Communication / Response to member NEEDS –Town hall meetings, special programs Adaptive technical programs Professional tools for success – National & International –Public policy awareness / response –Recognition, honors, awards –Assistance with changing career development and aerospace profession needs –Varied publication / communication opportunities & tools

14. 12/1/2005 Page 14 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Retirees Planning, need identification –Difficult for a 41 year-old to truly understand retirement needs –Wealth of information among our members –Leverage counseling and mentoring opportunities –What do current retirees need & want? Knowledge & experience exchange Maintaining programs of value with specific focus

15. 12/1/2005 Page 15 Engineering & Technology Management Group Engineering Technology Management Tracking the Constant of Change Management History Society Legal Aspects LogisticsSupply Chain Systems Engineering Economics Risk Technical Information Multidiscipline Design Product Development Future in Motion Consistent focus across all levels - AIAA Staff - Sections, Regions - National, International - Industry, government, academia - Etc. - Tailored programs - Awareness!