Presentation on theme: "ComSoc GIMS Presentation at ICC08 May 21, 2008 GIMS Marketing Committee."— Presentation transcript:
ComSoc GIMS Presentation at ICC08 May 21, 2008 GIMS Marketing Committee
l Committee Chairperson Jorome (Jerry) T. Gibbon, J&BG Consultants, USA l Denny Moen, Independent Contractor l Tim Weil, Booz Allen Hamilton l Doug Holly, JDSU l June Leach-Barnaby, IEEE Communications Society l Gayle Weisman, IEEE Communications Society l Heather Sweeny, IEEE Communications Society 2
GIMS Marketing Committee l Conference Contractor - Selected l Setup for Success Contractor for ComSoc l Contract in place for GlobeCom 2008 l Exhibit Sales and promotion support l EXPO arrangements support included l Conference support NOT included for ICC (local) l May include Sponsorships with EXPO as required l Drayage Support – l under separate/local agreement for conferences l local conference mgmt committee responsible
GIMS Marketing Committee l Conference Marketing Planning l Universal Plan for support – adopt standards l ComSoc Commitment – Staff person assigned (HS) l Conference Marketing Chairperson – required/conf l Advertising Plan for Conf/EXPO - adopt standards l Local Community Outreach - adopt standards l IEEE Community Outreach - adopt standards l Standards prevent duplicating plans - straw man
l Action Items l Assign tasks to Marketing WG to develop: l Marketing Plan for GC/ICC – standards l Advertising Plan for GC/ICC – standards l EXPO Exhibit Plan GC – standards l Include Options in all plans - standards l Define Products Clearly in plans –standards l Conference Programs – standards l Advance and/or Main Programs – clarification l Patronage Coordination – standards l Establish basic plan of agreements - standards GIMS Marketing Committee
GOOD Marketing Plans can avoid these ISSUES…. The role, and relationship of Expo was unclear The role, purpose and relationship of Expo was unclear Patrons are a critical source of income (10% of GC07) Establishing ground rules and coordinating Expo and Patron programs is key to avoid confusion GIMS Marketing Committee
l Establish Lessons Learned Documents. l Provide tutorials to local conf Org Committee : l Capture contact database l Capture Plans for later reference l Teleconf often to coordinate the plans l Identify Committee structure in Marketing plan GIMS Marketing Committee GOOD Marketing Plans can avoid the ISSUES….and provide continuity for the future.