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Sizmek Channel Connect for SearchAn innovative service that enables clients to perform automated cross-tracking of search and display campaigns within a single interface Track the interaction of Search and Display for a deeper understanding of channel performance Sizmek MDX Platform: Integrated across a variety of SEM’s, including Kenshoo and Marin Justify your display spend with last click and last impression conversion tracking Track your search engine campaign’s keyword performance With Analytics, report on your top keyword performance in chart and graph format for easy placement in to campaign presentations ©2013 DG Inc. All rights reserved
©2013 DG Inc. All rights reservedChannel Connect: SEM Key Sizmek data plugged in directly to the SEM of your choice Integrated, Unparalleled Ad Tech Plug and play with best-in-breed vendors across Display, Social and Search Discrepancy-Free Solution The improved integration uses only Sizmek conversion and data settings Fast Deployment Eliminate the need to QA piggybacked tags, saving 2-3 days of set-up time ©2013 DG Inc. All rights reserved
Channel Connect: SEM cont’dSmart Choice Publishers Owned Stack Mobile Dynamic Creative Social Paid Search Pixel Media Tracking Video Display In-store call center Inaccurate or partial view of ROI Non-specific or generalized expertise layer Obvious conflict of interest between ROI measurement and media owner No data loss More accurate view of ROI Simple set-up Specific channel expertise ©2013 DG Inc. All rights reserved
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