1. Sizmek Channel Connect for Search
An innovative service that enables clients to perform automated cross-tracking of search and display campaigns within a single interface
Track the interaction of Search and Display for a deeper understanding of channel performance
Sizmek MDX Platform: Integrated across a variety of SEM’s, including Kenshoo and Marin
Justify your display spend with last click and last impression conversion tracking
Track your search engine campaign’s keyword performance
With Analytics, report on your top keyword performance in chart and graph format for easy placement in to campaign presentations
©2013 DG Inc. All rights reserved

2. ©2013 DG Inc. All rights reserved
Channel Connect: SEM
Key Sizmek data plugged in directly to the SEM of your choice
Integrated, Unparalleled Ad Tech Plug and play with best-in-breed vendors across Display, Social and Search
Discrepancy-Free Solution The improved integration uses only Sizmek conversion and data settings
Fast Deployment Eliminate the need to QA piggybacked tags, saving 2-3 days of set-up time
©2013 DG Inc. All rights reserved

3. Channel Connect: SEM cont’d
Smart Choice
Publishers Owned Stack
Mobile
Dynamic Creative
Social
Paid Search
Pixel Media Tracking
Video
Display
In-store
call center
Inaccurate or partial view of ROI
Non-specific or generalized expertise layer
Obvious conflict of interest between ROI measurement and media owner
No data loss
More accurate view of ROI
Simple set-up
Specific channel expertise
©2013 DG Inc. All rights reserved