1. National Advocacy Abdulaziz AlRajhi, M.D. President, MEACO ICO Ophthalmologic Society Advocates Meeting, HK, 27 Jun 2008

2. 59 th WHA Steps: “Make PB a Priority” 1. 1. Arab League MoH. Mar 2005 2. 2. EMRO-WHO. Sep 2005. (EM/RC52/R.3) 3. 3. Executive Board Agenda! Letters to DG 4. 4. WHO Executive Board. Feb 2006 (EB117.R4) “Give Priority to PB”

3. 59 th WHA Steps: “Change of Target” (PB in the Medium Term Strategic Plan) 1. 1. GCC MoH. Feb 2006 2. 2. Arab League MoH. Mar 2006

4. 59 th WHA, May 2006 WHA adopted resolution WHA 59.25 It included the addition of PB to the Medium Term Strategic Plan (MTSP)

5. MTSP Draft MTSP sent to regions without the inclusion of PB! EMR was the only region that managed to add it to the draft at EMRO MoH Meeting Sep 06

6. Preparing for 60 th WHA Steps: 1- GCC MoH. Jan 2007 2- Arab League MoH. Feb 2007

7. 60 th WHA, May 07 Inclusion of PB in the Strategic Objective No.3 of the MTSP

8. 61 st WHA, May 08 Developing an Action Plan for PB

9. Advocacy Targets Individual Ophthalmologists National Society Meetings Regional Ophthalmic Meetings Ministers of Health Regional Meetings. WHO- Regional Meetings.

10. Next Steps Inclusion of PB in CCS. Developing a PB Action Plan.

11. PB in CCS Contacting the Ministry of Health and making sure that PB in included in the CCS. Coordinating the above activity with the PB National Coordinator.

12. PB Action Plan Contacting the Ministry of Health: Regional WHO meeting (Sep-Oct 08). Executive Board- WHO (Jan 09). 62 th WHA (May 09).

13. Preparation Caution: NEVER begin a discussion until you are fully prepared!

14. Advocacy Do Your Homework. Know what you want. Know whom you are talking to. Present a Win Win solution. Make your message clear.

15. Tips to demonstrate active listening..Clear away distractions..Sit up straight..Face the speaker..Make eye contact..Uncross arms/legs..Lean forward..“THINK” before you respond…pause, to make certain you understand and are responding to the message delivered

16. Difficult People People come with all types of personalities: Bully Rude/insensitive Passive/aggressive Manipulative..Understanding and addressing specific personalities can assist in a successful advocacy process

17. Is it a Negotiation? What’s the negotiator’s model? What does the negotiator want?

18. Think! What do you want? (think) What does the other individual want? (double think) What does the other individual think you want? (triple think) Where’s the middle ground?

19. Build Trust....Tell the truth..Respect confidences..Honor your commitments..Be clear..Be open Swallow Your Pride!!!!!!!

20. Advocacy Don’t Contradict Yourself Don’t be Too Greedy

21. Listening Body language – yours and theirs Nonverbal messages Voice inflections Facial expressions Eye Movements

22. Barriers Pre-conceived ideas Defense mechanism (don’t want to hear it!) Fatigue Poor listening habits Lack of respect for people/ideas Lack of self confidence

23. Always…. Pick Your Fights! Know His/Her Keys

24. If Plan A Fails Have Plan B and C !!!

25. INFO@MEACO.ORG