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World Class Standards Feeding the Innovation Pipe of Technical Bodies ETSI Seminar for Turk Telekom Dr. Hermann Brand ETSI NIM © ETSI 2010. All rights.

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Presentation on theme: "World Class Standards Feeding the Innovation Pipe of Technical Bodies ETSI Seminar for Turk Telekom Dr. Hermann Brand ETSI NIM © ETSI 2010. All rights."— Presentation transcript:

1 World Class Standards Feeding the Innovation Pipe of Technical Bodies ETSI Seminar for Turk Telekom Dr. Hermann Brand ETSI NIM © ETSI 2010. All rights reserved Ankara, 6.-7. May 2010 ETSI Seminar for Turk Telekom © ETSI 2010

2 World Class Standards Outline ETSI objectives Challenges in standardization Timing Life cycles Cross-sector eco-systems Window of opportunity Different paths to kick off new work Support activities in different phases A glimpse on new work areas Summary ETSI Seminar for Turk Telekom © ETSI 2010 2

3 World Class Standards ETSI objectives Make markets larger and more homogenous for ICT innovations In ICT standards are persuasive (de-facto, de-jure) The ICT market is global Enhancing commercial impact throughout world markets Co-operation with other regional and International bodies Ensuring smooth integration of market driven innovations in the regulatory process Working with CEPT and EC/EFTA Ensuring interoperability ETSI Centre for Testing and Interoperability Plugtests TM : Validation of standards and equipment ETSI Seminar for Turk Telekom © ETSI 2010 3

4 World Class Standards The timing problem in standardization Too early Technology still immature No market or major uncertainties in the market No best solution No consensus Too late Much money has been invested in incompatible solutions Competing technologies Fierce competition in (overlapping) cross-sector market segments ETSI Seminar for Turk Telekom © ETSI 2010 4

5 World Class Standards Innovation and standardization Innovators Enthusiasts Based on and adapted from: Moore, Geoffrey A.: Crossing the Chasm; HarperCollins, 1991, 1999. Early Majority Pragmatists Late Majority Conservatives Early Adopters Visionaries Laggards Skeptics The Chasm Typical Standards Launch Opportunity Typical Forum Launch Opportunity Time of diffusion of disruptive/discontinuous innovations ETSI Seminar for Turk Telekom © ETSI 2010 4 phases in product/service life cycle: introduction - growth - maturity – decline Standardization in parallel to R&D Standardization in the introduction phase is crucial to make the pie grow bigger! 5

6 World Class Standards ICT penetrates all sectors ETSI Seminar for Turk Telekom © ETSI 2010 consumer interactive digital media business smart transportation, smart energy grids, manufacturing, smart buildings,... society eHealth, eEducation,... (common) ICT enabler converged communication, information, entertainment 1.Larger and more complex cross-sector eco- systems 2.Lack of shared vision and overall architecture 3.Competing alternative technical approaches 6

7 World Class Standards Meeting the window of opportunity Pre-StandardizationStandard SettingPost-Standardization Embryonic stage: Technology breeding Business nurturing The making of a standard Maintenance: Corrections Incremental feature enhancements Not yet a best solutionThere is a best solution (at least consensus on a solution) Overall system architecture frozen Enhancements and enrichments of the solution Studies Gap analysis Assessments of competing solutions Technical standardsCR and new releases ETSI Seminar for Turk Telekom © ETSI 2010 7

8 World Class Standards The ETSI Board is in charge of ETSI Strategy ETSI Seminar for Turk Telekom © ETSI 2010 We need to know where we want to be and how we are going to get there.... 8

9 World Class Standards Different paths to kick off new standards projects Evolve Develop a shared vision and roadmap in technical bodies, e.g. LTE and LTE- Advanced in 3GPP Task forces in technical bodies, e.g. TC TISPAN Cross-fertilize Maintain close links to research with a focus on large FP7 Integrated projects with strong industry participation start pre-standardisation work in ETSI, e.g. ISG QKD consolidate forum work in ETSI, e.g. ISG ORI EC mandated Work, e.g. TC AERO (has grown out of TC ERM (EMC and Radio Spectrum Matters)) Diversify Strategic Workshops followed by Ad-Hoc Group or Starter Group, e.g. TC M2M ETSI Seminar for Turk Telekom © ETSI 2010 9

10 World Class Standards Horizontal support of ETSI technical work Pre-StandardizationStandard SettingPost-Standardization ETSI Seminar for Turk Telekom © ETSI 2010 Partnering and Hosting Plugtests Promotion of ETSI standardised technologies at trade fairs, e.g. MWC Barcelona, IBC Amsterdam 10 Conferences and workshops Promotion with marketing partners e.g. DECT Forum Link to research Reduced member fees for start- ups and innovative SMEs Electronic working methods and remote participation PAS process Gap analysis, roadmaps,.. in ISGs, TCs

11 World Class Standards New Technical Committees/ISGs ETSI Seminar for Turk Telekom © ETSI 2010 11

12 World Class Standards Newly established ISGs (since mid 2008) QKD – Quantum Key Distribution Results from FP6 SECOQC project AFI – Autonomic network engineering for the self-managing Future Internet Results from the FP7 EFIPSANS project MTC – Mobile Thin Client Computing Results from the FP7 MobiThin project MOI – Measurement Ontologies for IP traffic Results from FP7 Moment project INS – Identity and access management for Networks and Systems Related to SWIFT (FP7) and Daidalos (FP6) ORI – Open Radio equipment Interface Results from the OBRI project of the NGMN Alliance ETSI Seminar for Turk Telekom © ETSI 2010 12

13 World Class Standards Newly established TCs (since end 2007) TC ITS – Intelligent Transport Systems V2V, V2I communication, working with Car2Car Consortium TC INT – IMS Network Testing TC RRS – Reconfigurable Radio Systems Cognitive Radio and SDR Resulting from work in FP6 E2R, FP7 E3 projects TC M2M – Machine to Machine communications Also co-ordinating Smart Metering mandate activity in ETSI TC MCD – Media Content Distribution TC AERO – Aeronautics Regrouping all ETSIs activities related to communications in the aviation industry including ATM ETSI Seminar for Turk Telekom © ETSI 2010 13

14 World Class Standards Top Interest Areas Selected by Applicant Members Spring GA#51 & Autumn GA#52Spring GA#53 & Autumn GA#54 Spring GA#55 only ETSI Seminar for Turk Telekom © ETSI 2010 14

15 World Class Standards Summary Timing is crucial in standardisation Standardisation is key especially in the very early phases of the product/service life cycle in order to make the pie grow bigger ICT is penetrating all industry sectors. Consequently partnering is increasingly important to embrace the larger and more complex eco-systems ETSI has established several evolution paths for the work program and a diversity of support activities ETSI has successfully launched 12 new Technical Bodies in the last 2 years More than Telecommunications ICT convergence: e.g. Broadcasting, MCD ICT as enabler in other sectors: e.g. ITS ETSI is open for new work and develops what members drive ! ETSI Seminar for Turk Telekom © ETSI 2010 15

16 World Class Standards ETSI Seminar for Turk Telekom © ETSI 2010 Thank you for your attention ETSI website (http://www.etsi.org) general public information free standards download promotional aspects ETSI portal (http://portal.etsi.org)http://portal.etsi.org easy access to data for each tb Working documents ETSI applications and databases 3GPP website ( www.3gpp.org) www.3gpp.org Forapolis website ( www.forapolis.org ) www.forapolis.org 16

17 World Class Standards BACKUP SLIDES ETSI Seminar for Turk Telekom © ETSI 2010 17

18 World Class Standards ETSI Vision and mission ETSI is the leading standardization organization for high quality and innovative Information and Communication Technology (ICT) standards fulfilling the various global and European market needs. To deliver world class standards for Information and Communication Technology (ICT), including telecommunications, for systems and services by using and providing state of the art methodology and processes. ETSI Seminar for Turk Telekom © ETSI 2010 18

19 World Class Standards ICT is different The ICT market is global In ICT standards are persuasive (unlimited need to communicate/to be informed/to be entertained) The convergence of telecommunications, IT, and entertainment does not result in a huge single market but accelerates market segmentation across borders of traditionally separated business sectors ICT is penetrating many sectors as an enabler to make technical system smarter (transportation, manufacturing, energy grids) ETSI Seminar for Turk Telekom © ETSI 2010 19

20 World Class Standards An example standardisation project Initial concepts, user requirements (TR) Base specifications (TS) Test suites (TS) Plugtests TM Stable standards (ES) EU standards (EN) Technical research and development Supporting information (TR) ETSI Seminar for Turk Telekom © ETSI 2010 20

21 World Class Standards The ETSI way forward (1) – reduce barriers Freely available ETSI deliverables (via Internet at no cost) Technical Specifications, Technical Reports ETSI Standards, ETSI Guides European Standards Reduced membership fees for Small/Medium Enterprises and Micro-enterprises User Associations and Trade Associations Universities and Public Research Bodies Reduced costs of participation (electronic working methods) New portal project ongoing Remote collaboration tools ETSI Seminar for Turk Telekom © ETSI 2010 21

22 World Class Standards The ETSI way forward (2) – link to research Collaborative research is a European strength European R&D in ICT must lead to standards activity Developing new products, new services, new markets Driving, not disseminating NOTE: ICT markets are shaped by standards de facto or de jure Maintain close links to research (ERCIM, infinity initiative, JRC) Open workshops and events on hot topics with R&D community Hosting at ETSI, and attending, listening Participation at 10+ research events including FP6/FP7 cluster meetings Direct Participation in FP7 R&D projects Co-ordinator of the Cluster of 18 European RFID Projects (CERP) ETSI Seminar for Turk Telekom © ETSI 2010 22

23 World Class Standards The ETSI way forward (3) – ISG Industry Specification Group (ISG) mechanism can specifically address the needs of a forum or consortium Bringing research results into Standards ISG can evolve into a full ETSI Technical Body Is fast and easy to set up Minimum 4 ETSI members necessary, approved by Director General Flexible and adaptive An ISG has its own operating rules (including voting rules) ISGs rely on the well proven ETSI IPR policy The ETSI Secretariat will provide basic support free of charge Specifications from an ISG are official ETSI deliverables Permanently in ETSI publications catalogue ETSI Seminar for Turk Telekom © ETSI 2010 23

24 World Class Standards The ETSI way forward (4) – partnering and hosting ETSI offers hosting services of industry fora, e.g. ETSI maintains a portfolio of more than 70 partnership agreements (nobody can do it alone) to complement strength and offset weaknesses to complement and leverage resources to extend own value chain to embrace larger eco-systems ETSI Seminar for Turk Telekom © ETSI 2010 LoIMoU Coop. agreemt 24

25 World Class Standards The ETSI way forward (5) – interoperability The ability of systems and products to interwork is fundamental… ETSI offers unique and complementary resources to help ensure interoperable standards (also for non-ETSI standards !) Technical Committee MTS (Methods for Testing and Specification) Development of methodologies, techniques and languages ETSIs Centre For Testing and Interoperability ( CTI ) Supports ETSI committees on the application of formal techniques in standards on a daily basis Development of test specifications (conformance and interop) Plugtests Service Validation of standards and prototypes through interoperability events ETSI Seminar for Turk Telekom © ETSI 2010 25


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