Presentation on theme: "Q3 20071 Fixed Mobile TV Convergence Franklin Selgert."— Presentation transcript:
Q3 20071 Fixed Mobile TV Convergence Franklin Selgert
Q3 20072 KPN Royal Dutch Telecom Telephony, Internet and Television in The Netherlands Mobile communication in The Netherlands, Belgium (BASE) and Germany (E-Plus) 24.890 employees (ftes) (18.071 in The Netherlands) Listed in Amsterdam.
Q3 20073 A changing world corporate presentation 2005 From traditional phone company to multimedia concern Innovations which are of real use to our customers, instead of just technical products and services
Q3 20074 A changing world 2008 From traditional phone company to multimedia distribution company Innovations which are of real use to our customers, instead of just technical products and services
Mobile TV is just another screen next to the traditional TV and the PC Technology issues will be solved. In the end its IP based TV is an interaction model not a technology issue KEY POINTS
Predicting the third screen TV broadcast Interactive Video on demand View programs that you missed Digital video recorder Personal TV services Digital TV packages Wifi DVB-H UMTS Digital TV by KPN DVB-TIP-TV PC zapper KPN interactieve TV
The results of consumer trials Freedom and Privacy are the key words here. Interactivity (not yet a big issue) Content formats (short and big) People watch in-house! (>50%) willingness to pay
Requirements to standards Open standards suitable for convergence Transparent content and service protection Facilitating personal and home networks ideas Interactivity build into the standard system. Allowing flexible business models Combination of personal and mass-market services
Technology issues Multiple bearer technologies for broadcast type of services No exchangeable protection standards No convergence of technology behind one interface. Battle between different standards
Our problem 7 juli 2006 versie 1.110 Number of persons that watch tv program at the same time euro DVB-H Costs per person MBMS Costs per person UMTS/hsdpa Costs per person Customer value estimation UniCastMultiCastBroadCast Event subscription Delivery cost vs. value for customer mobile bearers
The challenge 7 juli 2006 versie 1.111 euro UniCastMultiCastBroadCast 70 % interactive 30 % lean back50 % interactive 50 % lean back10 % interactive 90 % lean back
Mobile TV a killer APP? No it is just one of the three surviving interaction typologies people are looking for Communication Interaction Watching
TV is an interface TV is one choice of consumers on how they want to interact with video content. The mix of this choice is different across demographics. Convergence means facilitate this choice across the three basic screens.
Service layer on top of the bearer! Protection mechanism! If not solved no mass market no success! Main identified botle neck