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© copyright 2004 - AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Amadeus position.

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Presentation on theme: "© copyright 2004 - AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Amadeus position."— Presentation transcript:

1 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Amadeus position towards RFID Gilles Floyrac Systems Planning Director, Amadeus s.a.s ETSI Sophia Antipolis May 25 th, 2004

2 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 2 Amadeus position towards RFID Amadeus ? Amadeus and its customers Assessing future trends : Amadeus Lab RFID in the travel industry Amadeus prototyping activities with MBDS

3 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 3 Amadeus ? Amadeus is a Global Distribution System founded in 1987 providing IT solutions for the travel and the tourism industry Currently, 46,7% of the company is held by three founder airline shareholders : 4,979 employees spread worldwide (1,311 in Sophia) 90 nationalities 18,3 % 23,3 % 5,1 % 53,3 % Number 1 in terms of revenue and bookings (29,7 % of global market share)

4 Main locations Sophia Antipolis Development Erding Data Centre Madrid Headquarters Buenos Aires Regional Office Miami Regional Office Bangkok Regional Office London IT Services Centre Sydney IT Services Centre © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden Sophias largest employer

5 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 5 Amadeus key figures

6 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 6 Amadeus operates with 3 Business Lines Amadeus e-Travel Dedicated to delivering successful travel solutions to online consumers (airlines, corporations and travel agencies) worldwide Amadeus Travel Distribution Worlds travel distribution leader connecting providers with travel offices Amadeus IT Services Portfolio of integrated solutions covering airlines, hotels customers and revenue management

7 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 7 Amadeus and its customers Travel Service Providers Distribution Infrastructure Networks Subscribers End Users End Users Local providers International providers Amadeus National Marketing Companies (NMCs) Amadeus National Marketing Companies (NMCs) Internet Amanet w Airline sites w Hotel sites w TA sites w JV sites w Airline sales offices w Travel Agencies w Direct to Corporate brick & mortar Click & mortar Consumers Corporations

8 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 8 Assessing future trends : Amadeus Lab Amadeus-MBDS partnership (services exploration) Yearly development of travel related wireless services prototypes using Amadeus reservation system Civic involvement as a citizen company Proof of concept implementations of best-of-breed technologies targeting the traveler Amadeus-MIT partnership (Global Airline Industry Program) W3C membership (standardization)

9 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 9 RFID in the travel industry Commercial phase Taxi fleets management in Londons Heathrow airport Trial phase Delta Air Lines Inc. starts its second test of RFID technology to track bags Volunteer travelers have tried the RFID based e-Tag trial service in Narita airport (Japan) allowing hands- free travel The Transportation Security Administration (TSA) is examining the use of RFID-tagged airline boarding passes that could allow passenger tracking within airports

10 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 10 RFID in the travel industry RFID allows to offer services adapted to the actual situation of the customer Global Core system Booking Check in Baggage handling Hotel welcoming :::: Amadeus :::: Car pick up RFID

11 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 11 Amadeus prototyping activity : W3Travel platform overview Traveler devices Data sources Car Rental Cruises Railways Others Other data sources: LBS server airport server news server … Application server Any wireless network This architecture relies on Internet standards: Transport layer: HTTP, SMTP, … Presentation layer: HTML, XHTML, WML… Data exchange: SOAP… eTravel PlanitGo Server Airlines Hotels

12 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 12 Amadeus-MBDS prototyping activity : W3Travel 2004 with RFID Traveler devices Data sources Car Rental Cruises Railways Others Other data sources: LBS server airport server news server … Application server Any wireless network eTravel PlanitGo Server Airlines Hotels Context aware and adaptive service delivery

13 © copyright AMADEUS Global Travel Distribution S.A. / all rights reserved / unauthorized use and disclosure strictly forbidden 13 Thank You !


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