1. COMPANY ANALYSIS
STUDENT’S NAME

2. OVERVIEW AND HISTORY Name of organization: ExxonMobil
Merger of two companies, Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York.
Subsidiaries
Major: Imperial Oil Ltd and SeaRiver Maritime
Others: Esso, Esso Australia, XTO Energy, Aera Energy, Superior Oil Co., Vacuum
Oil Co., and Mobil Producing Nigeria.

3. OVERVIEW AND HISTORY Historical Perspective
Established in 1999 after reunion of Exxon and Mobil after signing a contract worth $73.7 billion.
Standard Oil of New Jersey and Standard Oil of New York had initially been separated by the government(Denny Thomas, 19 November, 2013).

4. OVERVIEW AND HISTORY Scope of business and current products
The company is in the Oil and gas industry. Its major products are Fuels, Lubricants and Chemicals.
Scope of market distribution
The company is global because it is found in 40 countries in 5 continents(Paul & Phillip, 2010).

5. CURRENT LEADERSHIP Leadership Style
Generally, management applies situational leadership style. There is no standard approach to all problems.
Leaders make use of strategies that are relevant to prevailing conditions. The problem in the prevailing situation determines the approach to used by the leaders and managers(Martindale, 2012).

6. CURRENT LEADERSHIP Charismatic
Charismatic leadership dominates in ExxonMobil. Leaders influence employees by using their personality. Through the characters of the leaders, employees are influenced to work hard and reach the goals and objectives of the organization(Christopher, 2005).

7. CURRENT LEADERSHIP
Management/Leadership issues that may affect future of organization
Commitment
The commitment of leaders and dedication to duty affects future of firm.
Strategies and approaches
The future of the firs is also affected by the methods and styles of leadership applied today.

8. SWOT ANALYSIS Strengths Strategic locations (across the globe)
Financial stability
Weaknesses
Dependence on long-term focus
Limited variety of products

9. SWOT ANALYSIS Opportunities Using technology to improve operations
Setting up new branches in new areas
Threats
Competition from alternative sources of energy
Hostility in some countries

10. SWOT ANALYSIS Possible future scenarios
Increased competition: This is due to the expected new entrants in the industry.
Increase in demand: More consumption is expected; this will lead to more demand.
Stiffer government regulations: This will be a strategy of controlling the number of entrants in the industry(Hill, 2001)

11. TARGET MARKET Primary target market
Its directly connected to the manufacturer. The market obtains products from the manufacture without intermediaries. For ExxonMobil, these markets are the dealers in the petroleum industry and include; Shell, Mobil, Esso, and Exxon(Kotler, & Keller, 2012).

12. TARGET MARKET Secondary target market
This market provides additional sales but is relatively smaller as compared to the primary target market. It purchases in small quantities but the concentration index is high. This market is made of the final consumers of the oil and gas products; mainly households and commercial industries.

13. RECOMMENDATIONS Leadership and management
Uniformity in leadership style, will improve efficiency and effectiveness.
Products, place, price, and promotion
The market should be studied so that rational decisions are made concerning the 4ps of marketing.

14. REFERENCES
Christopher, A. (2005). Max Webber’s Charisma. Journal of Classical Sociology 5(2):
Denny, T. (19 November, 2013). Exxon to sell Hong Kong power operations for $3.4 billion. Reuters
Hill, T. (2001). SWOT Analysis: It’s time for a Product Recall. Long Range Planning 35 (1): 50-54
Kotler, P. & Keller, L. (2012). Marketing Management 14th (ed). Upper Saddle River, New Jersey: Pearson Education Limited
Martindale, N. (2012). Leadership Styles: How to handle the different personas. Strategic Communication Management 15 (8): 32-35
Paul, W. & Phillip, E. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education Inc.