1. THE BASICS Facebook for Non-Profits Purdue University is an Equal Opportunity/Equal Access institution.

2. How do I start? RESEARCH What is out there? What are you expecting? Purdue University is an Equal Opportunity/Equal Access institution.

3. Reasons for your page Are you recruiting volunteers? Cultivating activists? Stewarding your donors? Educating the public about services offered? Making a list of your first 6-8 posts to see if they would interest people. Be prepared to “evolve” Success in Facebook won’t be found if you don't know what you're trying to accomplish. Purdue University is an Equal Opportunity/Equal Access institution.

4. Personal VS Business FB pages social capacityA personal profile will allow you to connect with people in a social capacity and you will have access to the personal information and communications that power this social media platform. A business page allows you to direct fans and followers to your business or cause, allows you to post information, reply to comments and broadcast relevant content about your company to its followers. Purdue University is an Equal Opportunity/Equal Access institution.

5. Use Caution! Be aware not to post a personal view point on your Non-Profit Facebook page. The Facebook Non- Profit page should remain as neutral as you can. Of course if your site is a religious or political site this does not apply. Purdue University is an Equal Opportunity/Equal Access institution.

6. EdgeRank A formula to place items on a particular Facebook user’s News Feed. –Affinity How closely you are tied to this person creating the content determines the score. –Weight The value given to a post, amount of “likes”, “tags” or “shares”. –Time Decay The length the post has been up, yesterday’s news is yesterday’s news. Not as relevant. (Hubspot.com, 2011) Purdue University is an Equal Opportunity/Equal Access institution.

7. How can I attract followers? Posting fresh and interesting information. Update on a regular basis and interact with others. –Hannah will be going into detail how she does this on the Wisconsin AgrAbility page. Purdue University is an Equal Opportunity/Equal Access institution.

8. Facebook is 24 hours a day 7 days a week! Purdue University is an Equal Opportunity/Equal Access institution.

9. The Vortex Model Dixon & Keyes, November 2012 Georgetown University Model shows how to better understand the impact of Facebook for Non-Profits. One of the strongest messages it mentions; –Sustaining Continuous Communication Purdue University is an Equal Opportunity/Equal Access institution.

10. Have fun with your followers!! Purdue University is an Equal Opportunity/Equal Access institution.

11. If you would like a copy of this presentation: Presented by: Dawn Miner –NAP Goodwill of the Finger Lakes Email: dminer@abvi-goodwill.com Purdue University is an Equal Opportunity/Equal Access institution.

12. Bibliography DIOSA Communications, Facebook Best Practices for Nonprofit Organizations, December 2012. http://www.diosacommunications.com/facebookbestpractices.htm Mashable, How Non-Profits Can Maximize Engagement on Facebook, Zachary Sniderman, Buddy Media Facebook Marketing Series, April 2011. http://mashable.com/2011/04/18/non-profit-facebook-guide Julie Dixon & Denise Keyes, Georgetown University's Center for Social Impact Communication wrote an article in the Stanford Social Innovation Review, The Permanent Disruption of Social Media, November 2012.The Permanent Disruption of Social Media http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media Hubspot.com, How to Master Facebook Marketing in 10 days, publication date 10/2011. Purdue University is an Equal Opportunity/Equal Access institution.