1. Earl J. Wilkinson Executive Director and CEO INMA@earljwilkinson New Oxygen New Growth New Oxygen New Growth

3. Platform values DAILY TELEGRAPH | UNITED KINGDOM Newspaper: deep read for older demos Web: search-driven multi-media Smartphone: breaking news, useful, fun Tablet: curated experience

4. Ethnographic research Why do people read less? Print less relevant in routines Shift in platform preference No decline in news demand Why “newspapers” NEWS LTD. | AUSTRALIA

5. Reader feedback Not just print product Instead, multi-platform service Newspaper a brand promise Why “newspapers” NEWS LTD. | AUSTRALIA

6. EntertainInformInspire ChangeGuideInterpret Why “newspapers” NEWS LTD. | AUSTRALIA

7. While reading Web or app Question: What are you doing? Answer: I’m reading the newspaper Why “newspapers” NEWS LTD. | AUSTRALIA

8. Why “newspapers” Trouble with word: “newspaper” Can’t change market perceptions (“Big Tobacco”?) Can’t attract enough major advertisers Can’t enthuse shareholders Can’t attract young readers

9. How to find new value Newspaper to newsmedia Leverage breadth Help guide transition

10. About INMA Non-profit association Non-profit association Sharing ideas Sharing ideas Inspiring change

11. 5,865 executives 588 news companies 81 countries Our members

12. North America Newspapers: 1,577 Latin America Newspapers: 1,400 Europe Newspapers: 2,398 Africa Newspapers: 400 Middle East Newspapers: 272 Asia Newspapers: 5,071 South Pacific Newspapers: 89 Global news industry

13. Why “newspapers” This presentation 1.Breaking through newspaper culture 2.Re-thinking what we are marketing 3.New business models and innovation 4.What’s next for news industry?

14. Why “newspapers” This presentation 1.Breaking through newspaper culture 2.Re-thinking what we are marketing 3.New business models and innovation 4.What’s next for news industry?

15. Breaking through newspaper culture

16. Precipice of being multi-media Wrong people or skill sets Data analytics, integration, cross-selling, fast product development, consumer obsession Can’t fully implement multi-media without confronting newspaper culture

17. Overriding issues facing publishers Identifying growth Being more relevant Managing complexity

18. Why “newspapers” Growth levers for news publishers Operational efficiency Superior competitive strategy Best practices Sales excellence Motivation Culture change

19. Why “newspapers” Growth levers for news publishers Operational efficiency Superior competitive strategy Best practices Sales excellence Culture change Motivation

20. Why “newspapers” Growth levers for news publishers Operational efficiency Superior competitive strategy Best practices Culture change Sales excellence Motivation