1. G etAhead.com Educational Portal GetAhead.com was my project at CUA training related to the UCA (User Centered Analysis) module. The following screens will show you my work on - Persona Building, - Interview questions for Field Studies i.e One-on-On Interviews - Scenario development

2. Project An educational portal GetAhead.com

3. Persona Persona : Jayesh Shah General Information: Age : 18 years Occupation : Student Education : Std 12 Home Life : Nuclear family, Lives in a City Lifestyle : Urban Activities : Internet Surfing, Meeting friends Web Usage: High Web Competency : Good He has just completed his 12 th Std exams. During his vacation he spends most of his time playing online games. As he spends most of his time on internet he also uses it to gain information on various career choices etc.

4. Scenario 1 Jayesh has just finished his 12 th Std exams and he is waiting for his results which are expected in a few days For making a career choise he visits GetAhead.com to gather information on various career opportunities. His interest are in Animation & Graphics. So he goes to the category DESIGN & MULTIMEDIA He find the articles in the archives of Design, Animation & Multimedia Reads expert reviews about Designing, Animation and Multimedia and its future. He is happy about getting the above information

5. Scenario 2 Jayesh has got his 12 std results. He is tensed due to pressure from his parents about the his career choice. He has to finalize his career option He discusses various option of different streams of study. He is confused. He then logs on to Getahead.com as he wants to gather relevant and authentic information and take a decision. Thus he wants to make a choice of field of his further studies and also apply online to a particular college.

6. Interview Questions Introduction: Hi, I am Gayatri Singh from www.getahead.com. We are launching a new version of GetAhead.com with new and interesting features. And I would like to discuss with you more.www.getahead.com Ice breaker: Hey Jayesh, How were your HSC exams? (Great) What are your future plans? What are your career objectives? How often do you go to a career portal. What kind of information you are looking for? How many hours roughly do you spend on these career portals? What are your interests? I can see you look very interest in Gaming. Jayesh, how do you go about searching for specific details on the career of your choice? Are you getting the right information? What do you want to add to ease the task of finding the right information on careers? What are the features of our site which you use frequesntly and also the ones which you donot use frequesntly Which other websites do you visit other than getahead.com What are the features which you like about the ……com website? Thank so much Jayesh. I wish you all the best for your future. (Note: I had personally conducted this above interview at the CUA training class and was highly appreciated by the faculty.)

7. Thank you