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Unified Communications What Works and What Doesnt Kim Hamilton Strategic Accounts Manager.

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Presentation on theme: "Unified Communications What Works and What Doesnt Kim Hamilton Strategic Accounts Manager."— Presentation transcript:

1 Unified Communications What Works and What Doesnt Kim Hamilton Strategic Accounts Manager

2 Unified Communications What is it? Voice, video, data & internet Voic , & instant messaging Audio, web & video conferencing Presence –see who is available or not Collaboration and application sharing –team spaces, sharing of files and desktops Centralized Control and Management –Available to all users in any location © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 2

3 3 Unified Communications Where is it going? Standards-based software Integration Collaboration Worker mobility Need for business continuity Network complexity Reliance on hosted / managed communications Increased Decreased Proprietary hardware Multiple disparate systems and applications across the enterprise Distributed communication models

4 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 4 New Paradigms Over 25 percent of small to mid-sized enterprises have/or are rolling out unified communications. Another 57% are piloting UC. Enterprises are embracing virtualization, models SaaS, Hosted VoIP market will increase from $375 million in 2006 to $3.2 billion in Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays. Wireless and soft phone functionality will be mainstream by Source: Gartner, Inc. and Forrester Research

5 Unified Communications Benefits Increased productivity Less phone tag, more communication Simplifies and speeds up communication Use the most appropriate communications tool –Answer a voice mail with an , –Or, respond to an with a voice call with one click All users on one platform –Send a blast voic to all employees Overcome geography issues © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 5

6 Unified Communications How to get there Do-it-yourself Buy, install and manage the hardware, software and services required Unified Communications as a Service (UCaaS) Outsource the complexity to a communications service provider © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 6 Hybrid: Hire third party to manage your network

7 Do-It-Yourself Unified Communications Advantages You control your network Add features on your schedule Integrate with proprietary business applications Disadvantages Complexity Not likely a skill set your IT staff now has Capital intensive Expensive and complex management Difficult to predict costs Disaster recovery is costly Obsolescence risk © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 7

8 Unified Communications as a Service Advantages Capital avoidance Guaranteed voice quality, network availability and security Business continuity and geographic redundancy All locations nationwide have the same services No maintenance, upgrades or management Disadvantages Dependant on one or two vendors Not in direct control of feature roll-out Limited customization © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 8

9 9 Key Drivers of UCaaS Adoption Technology management - Rated #1 benefit by SMBs Improved productivity & collaboration Technology risk avoidance Capital avoidance Economies of scaling Business continuity Source: Gartner, Inc. and Forrester Research UCaaS

10 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 10 UCaaS Drivers #1: Technology Management Service Provider: -Does the complex integration -Manages the phones, LAN/WAN, QoS and carrier- grade network -Handles problem resolution and user support -Leverage best-of-breed providers like Cisco, Microsoft and Nortel Internally supported unified communications too complex and expensive UCaaS Source: Gartner, Inc. and Forrester Research

11 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 11 UCaaS Drivers #2: Improved Productivity & Collaboration Ties geographically distributed offices together Integrates and centralizes communications Provides insight into activities of distributed workforce Streamlines communications, helping employees respond to customers more quickly Improved reaction time to dynamic market events UCaaS UCaaS Presence provides insight into activities for dispersed employees. UCaas facilitates collaboration and real-time sharing of information.

12 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 12 UCaaS Drivers #3: Technology Risk Avoidance You dont own anything Service Provider takes all the risk of technology obsolescence Wireline handsets will increasingly become historical relics facing a similar fate as fax machines and ashtrays. Enterprises should therefore purchase only basic wireline handsets [or lease them], given that Wireless and/or softphone replacements will become mainstream by With UCaaS, firms lease handsets & softphones, eliminating risk of obsolescence. Source: Gartner, Inc. UCaaS Source: Gartner, Inc.

13 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 13 UCaaS Drivers #4: Capital Avoidance No upfront capital expense. Pay for only what you use now. Predictable monthly expense. UCaaS CaaS.. users benefit from a predictable cost structure that relieves them from supporting an internal VoIP and UC team. [Firms] benefit from a flexible contract arrangement that enables them to add and subtract end-points on an as-needed basis. And this does not factor in the stronger customer service and the more flexible contract terms. Source: Gartner, Inc.

14 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 14 UCaaS Drivers #5: Benefit from Economies of Scale Robust and resilient data center. Includes backup power, geographic and physical redundancy, fire suppression, 24/7 physical and IT security. Economical. The expense of building and supporting UCaaS is equally shared across many firms. Greener. Reduces power consumption demands. Faster and more economical deployment. New locations and features dont require the installation of a whole new platform. UCaaS

15 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 15 UCaaS Drivers #6: Business Continuity Unlike a premises-based PBX, theres no single point of failure Hardened carrier-grade sites Resilient IP network with many points of egress and access Premises-based equipment redundancy (routers and LAN switches) and WAN failover Geographically diverse data centers Users can access UC from anywhere they have internet access

16 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 16 Case Study: Global Law Firm 11 locations,1,800 employees, 2,600 handsets Considered the worlds largest hosted UCaaS deployment Conducted extensive UC research Came to the realization that UCaaS was best approach Solution includes desktop phones, soft phones, collaboration, unified messaging, conferencing, real-time presence, unified dialing plans, ACD, customized business continuity plan, etc. Business Highlights:

17 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 17 Case Study: Financial Services Firm 100+ employees at 8 U.S. locations Wanted standardized dialing and better collaboration between locations Required business continuity strategy and Sarbanes- Oxley compliance Needed uninterrupted voice and data communications Needed flexibility for future growth Solution includes converged desktop and soft phones, collaboration, file sharing, Web conferencing, real-time presence, business continuity. Business Highlights:

18 © 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED. 18 About Cypress Communications 20+ years of experience managing enterprise communications Over 6,500 customers and 65,000 handsets in 29 major markets Over 6,000 unified communication seats installed Leading in-building communications provider with 800+ Cypress-powered office buildings. Operates nationwide private network optimized for VoIP and Unified Communications 2007 Frost & Sullivan Product Innovation Award for Telecom Business Continuity 2007 Unified Communications Product of the Year 2008 Von Magazine Innovator Award

19 C4 IP Communications Cypress helps businesses to effectively connect, communicate, collaborate and continue by managing their phone, voice, data and Internet and providing advanced IP communication features and services. CONNECT COMMUNICATE COLLABORATE CONTINUE

20 CONNECT C4 IP Communications CONTINUE COMMUNICATE COLLABORATE connect Connect to Cypress private IP network for exceptional call quality and high-speed data transfer. –Provides access to all communication services –Dont purchase separately –Built into the solution: Local Long Distance International (usage charges apply) Internet Access

21 C4 IP Communications CONNECT COMMUNICATE COLLABORATE CONTINUE Enterprise-Grade PBX Features 4-digit dialing Account Codes One-Button Transfer Hunt Groups Receptionist Handsets Shared Call Appearances Advanced IP Phones Multiple phone types to match user needs Bluetooth integration communicate Unified messaging Synchronize voic and Communicate with enterprise-grade PBX features, IP phones and unified messaging.

22 CONNECT COMMUNICATE COLLABORATE CONTINUE collaborate C4 IP Communications Collaborate with anyone, anytime, anywhere. Transform your Microsoft Outlook® into a complete collaboration center. Outlook integration Communications Toolbar Real-Time Presence Audio/Web/Video Conferencing

23 C4 IP Communications CONNECT COMMUNICATE COLLABORATE CONTINUE continue Business Continuity is more secure under a Cypress. –Network and circuit diversity –Equipment redundancy and WAN failover –Geographically diverse data centers –No single point of failure –Customized for your needs Continue to communicate– anywhere, anytime –Make and receive calls –Get voic –Communicate using any Internet connection –Java-based soft client Continue business-as-usual in the face of any situation.

24 C4 IP NetworkReliability, Survivability, Redundancy and Quality of Service Private nationwide IP-based voice network engineered for % availability

25 Cypress C4 IP Core Switching Platforms CS2000: Carrier-grade softswitch Call control for IP phones Enterprise-grade PBX features MCS5200: Multimedia user experience Softphone call control Web and video collaboration & conferencing File sharing Chat Real-time presence Functions: Unified Messaging Auto Attendant

26 Media Gateway Cypress manages: EquipmentRouters, LAN Switches and UPS Devices Version releases, patches and upgrades Desktop IP phones Voice LAN Cypress can also manage: Data LAN Premise-based Firewall Private Data Networks Remote Worker DS3 Bundled T1s T1 Unmanaged Cable or DSL Cypress C4 Customer Configuration Example Cypress Private Network PSTNInternet IP Unity CS 2000 Cypress Voice & Data LAN Cisco Router Cisco Switch UPS HQ Location 100 Phones Branch Office 1 50 Phones Cypress Voice & Data LAN Cisco Router Cisco Switch UPS Cypress Voice & Data LAN Cisco Router Cisco Switch UPS Branch Office 2 15 Phones MCS5200

27 6,500 businesses with 65,000 employees are more productive under a Cypress. You can be too.

28 Kimberly Hamilton Strategic Account Manager Cypress Communications Four Piedmont Center, Suite 600 Atlanta, GA Phone: (404)


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