1. Programs No such thing as a new idea. Gunsmoke on Radio Gunsmoke on TV

2. Golden Age of Radio1930’s –40’s Radio Talent came from – Vaudeville, Stage and Movie Orson Welles War of the Worlds 1936 showed the power of Radio.

3. Television Programs Talent came from Popular Radio Shows Broadway Stage Movies

4. Live TV – centered in New York Great quality On a Stage (like a play) One time only productions Black list- Sponsors needed control over talent (Fear of Communism) No quality way to record (Videotape 1956) Golden Age of Television 1950’s

5. Industry Goes Hollywood Shows are filmed. (Can be controlled & rerun) Variety of locations Westerns Action – Chase scenes Revive old Radio shows w/pictures Gunsmoke – Dragnet.

6. Network Television limited to NBC, CBS, ABC through 60’s. Cable expands in the late 70’s By 1985 nearly 50 percent of homes have cable. 2007 Cable 58.0% of households 2007 Satellite 29% of homes

7. Network Television limited to NBC, CBS, ABC through 60’s Cable expands in the late 70’s By 1985- cable was serving nearly 42 million homes or nearly 50 percent. 2007- US Television Households with Cable 58.0% http://www.ncta.com/Statistic/Statistic/Statistics.aspx 2014 cable over 50% of the market satellite 29.2 percent of the pay market in February 2007 http://www.ncta.com/Statistic/Statistic/Statistics.aspx

8. http://www.freeby50.com/2012/07/what-percent-of-homes-have-cable.html July 2012

9. TRENDS 1.Cutting the cord- People who get some content by over the air or on-line. (Netflix, Hulu, HBOGo… It's not a permanent situation, either. There are constantly people going in and out of the category). http://www.fierceenterprisecommunications.com/story/death-cable-cord-cutting-greatly-exaggerated/2014-04-21

10. 2.Decline in subscription Premium Channels and Rise in Video on Demand. Total U.S. households that subscribe to HBO, Showtime, Starz and other premium TV channels declined by 6 percentage points from 38% in March 2012 to 32% in August 2013,. Over the same period, households subscribing to Netflix and other subscription video-on- demand services including Hulu Plus and Amazon Prime Instant Video rose 4 percentage points, from 23% to 27%. Starz -research firm NPD Group

11. 3.Millennials are more likely to be cord-cutters Households with an adult under the age of 35 are almost twice as likely to be cord-cutters.

12. 4 things needed for a successful Technology Standardized/stable Affordable Available Demand- publics wants/needs (advertising)