1. By Crystal Mosley 1

2. Need Collaboration and sharing information Global diversity Flexibility and convenience Common work and storage space 2

3. Research Developers: Tim Berners-Lee and Robert Cailliau Findings: Web 2.0- Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Leveraging the long tail through customer self-service Harnessing collective intelligence 3

4. Research Continued Examples: Wikis, blogs, Flickr, Google, Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tube, RSS Feeds, etc. Lead Thinkers: Tim O’Reilly and John Battelle Production: Built upon the World Wide Web (W3 or Web 1.0) platform to involve the users, allowing customers to build businesses, and users to publish valuable knowledge collectively. 4

5. Development Development Problems: Clarifying and explaining the innovation. Considered a “piece of jargon” that no one truly understood what it meant. Criticisms include hackers and spam easily exposed to files and data on computers. Intended Audience: Anyone that is seeking information and/or wants to publish on the web in collaboration with others (experts and non-experts). 5

6. Commercialization Production/Manufacturing: Developed on the basis of Lotus mashup technology Packaging: Service/software available online Marketing: O’ Reilly Media annual conferences Web 2.0 technologies Distribution: Available to anyone with Internet access and connects to the World Wide Web. 6

7. Time Line of Diffusion for Web 2.0 2006-2007: Knowledge Stage 2008-2009: Persuasion Stage 2010: Decision Stage 2011-2013: Implementation Stage 2014-2015: Confirmation Stage Supportive information for timeline decision. http://globalhumancapital.org/?p=675 http://globalhumancapital.org/?p=675 7

8. Communication Channels Face-to-face Conversations Online Conversations Emails Blogs Wikis Social networks Conferences Technology Business http://globalhumancapital.org/?p=675 8

9. Adoption and the S-Curve Early Late Majority Majority *Innovation went thru another adoption curve. Early Adopters Innovators Laggards http://globalhumancapital.org/?p=675 9

10. Perceived Attributes of Web 2.0 Innovators : media specialists, technology specialists, and technology support team Early Adopters: technology savvy teachers and new graduates (1 st year teachers) Laggards-: veteran teachers Most Useful Perceived Attributes: observability and relative advantage will show product results and benefits 10

11. Critical Mass Centralized vs. Decentralized Decentralization is the preferred diffusion system Horizontal networking amongst peers Shared diffusion decision Users experiments with the product Informal evaluations Problem-centered approach 11

12. Change Agents Key Change Agents: Teachers, administrators, and parents that are willing and determined to address the needs of the students within the school and community. Use of Seven Roles: Identify and discuss a need Exchange information with others that can help impact the process of change Analyzing the problem Develop possible solutions and began action Determine level of stability and respond accordingly 12

13. Critical Mass Web 2.0 has reached critical mass Many students (higher education) use: Social networking Wikis Blogs Google docs E-Portfolios or other Web 2.0 supported tools Web 3.0 is developing 13

14. Champion’s Role Need for Innovation- Collaborating and sharing Globalization Common work area Convenience Innovation Match to Need- Web 2.0 Capabilities Users interact with other users Website content can be changed Applications: blogs, wikis, social networking, video sharing, mashups, etc. 14

15. Explored Web Sites http://adaptivepath.com/images/publications/essays/ What_puts_the_2_in_Web_20.pdf http://adaptivepath.com/images/publications/essays/ What_puts_the_2_in_Web_20.pdf http://www.informationweek.com/1113/IDweb20_time line.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4A TMY32JVN http://www.informationweek.com/1113/IDweb20_time line.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4A TMY32JVN http://web20ineducation.wikispaces.com/Intro http://globalhumancapital.org/?p=267 http://www.socialnetworkroadmap.com/index/?p=76 15

16. Explored Web Sites http://globalhumancapital.org/?p=675 http://globalhumancapital.org/?p=34 http://globalhumancapital.org/?p=1023 http://knowledge.smu.edu.sg/article.cfm?articleid=118 9 http://knowledge.smu.edu.sg/article.cfm?articleid=118 9 http://swiki.cs.colorado.edu/CSCW2008- Web20/uploads/wilensky.pdf http://swiki.cs.colorado.edu/CSCW2008- Web20/uploads/wilensky.pdf 2.0 16