1. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Scientific Grounds for Leading Public Interests

2. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Thank you The following course work and project proposal was created as part of the „KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in April and May 2005 in collaboration with Entovation Internation Ltd. The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (www.entovation.com) www.entovation.com A special thank you for their support is given to (alphabetically listed by given name): –The Egyptian Ministry of Administrative Development –RITSEC Management Effat El-Shooky Effat El-Shooky Hisham Sherif Hisham Sherif Mahmood Rezk Mahmood Rezk –RITSEC Staff Amin Lotfy (Local project management and facilitation) Amin Lotfy (Local project management and facilitation) Ahmed Sobky (Local project management and facilitation) Ahmed Sobky (Local project management and facilitation) Neven Noshy (Local IT support) Neven Noshy (Local IT support) Sophia Korayem (Local project management) Sophia Korayem (Local project management) –International supporters Debra Amidon, Entovation International Ltd www.entovation.com (Content expert) Debra Amidon, Entovation International Ltd www.entovation.com (Content expert)www.entovation.com Oliver Schwabe, Eurofocus International Consultants Ltd, www.euro-focus.com (Facilitator) Oliver Schwabe, Eurofocus International Consultants Ltd, www.euro-focus.com (Facilitator)www.euro-focus.com –and the whole participant group

3. Prepared By: Sherif Hazem

4. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Executive Summary Establishment of an economic research unit within each of the departments in Trade Agreements sector and other governmental organisations working in the field of foreign trade.

5. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Project Description Problem: Problem: No economic grounds for justifying decisions that are being adopted in the field of foreign trade negotiations. No economic grounds for justifying decisions that are being adopted in the field of foreign trade negotiations. Solution: Solution: Establishment of an economic research unit within each of the departments in Trade Agreements sector. Tasks include conducting researches, analytical reports and impact analyses, that would further be presented to national foreign trade committees for being utilised in preparing Egypt’s positions on foreign trade issues. Establishment of an economic research unit within each of the departments in Trade Agreements sector. Tasks include conducting researches, analytical reports and impact analyses, that would further be presented to national foreign trade committees for being utilised in preparing Egypt’s positions on foreign trade issues.

6. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Expected Financial Value Economic gains. Economic gains. Lost opportunities restoration. Lost opportunities restoration. Risk avoidance. Risk avoidance. Business opportunities for stakeholders. Business opportunities for stakeholders. Cost - benefit analysis for major foreign trade policies. Cost - benefit analysis for major foreign trade policies. Assessment for current or potential free trade agreements. Assessment for current or potential free trade agreements. Choice between several negotiations scenarios. Choice between several negotiations scenarios.

7. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Expected Non-Financial Value Higher level of knowledge among economists. Higher level of knowledge among economists. Revival of wasted resources. Revival of wasted resources. Trust in output. Trust in output. Credibility before the managerial levels. Credibility before the managerial levels. Professionalism. Professionalism. Employees’ satisfaction with the experience acquired within the sector. Employees’ satisfaction with the experience acquired within the sector. Possibility of replications to other fields or organisations. Possibility of replications to other fields or organisations. Criteria for career development and promotion. Criteria for career development and promotion. Enhancing the technical and scientific images of the sector. Enhancing the technical and scientific images of the sector. Direct outcome of training programs in technical terms compared to massive training on managerial aspects. Direct outcome of training programs in technical terms compared to massive training on managerial aspects.

8. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Measurement of non-financial value Periodic qualitative evaluations with hypothetical ratings are to be filled in by stakeholders about their satisfaction and other impressions with respect to the units’ performance. Periodic qualitative evaluations with hypothetical ratings are to be filled in by stakeholders about their satisfaction and other impressions with respect to the units’ performance. Rise in number of researches and reports compared to the pre- establishment of the network. Rise in number of researches and reports compared to the pre- establishment of the network. Speed and number of stakeholders’ responses to researches released. Speed and number of stakeholders’ responses to researches released. Number of recommendations prepared by the units that are adopted in the final decisions. Number of recommendations prepared by the units that are adopted in the final decisions.

9. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Core Activity Establishment of an economic research unit within each of the departments in Trade Agreements sector. Tasks include conducting researches, analytical reports and impact analyses, that would further be presented to national foreign trade committees for being utilised in preparing Egypt’s positions on foreign trade issues. Establishment of an economic research unit within each of the departments in Trade Agreements sector. Tasks include conducting researches, analytical reports and impact analyses, that would further be presented to national foreign trade committees for being utilised in preparing Egypt’s positions on foreign trade issues.

10. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Subsidiary Activities Conducting training programs in specific economic fields, where selected candidates would be current or potential staff of the economic research units. Conducting training programs in specific economic fields, where selected candidates would be current or potential staff of the economic research units. Academic degrees in the field of economics be offered to the unit’s employees that are highly ranked in the performance measures system. Academic degrees in the field of economics be offered to the unit’s employees that are highly ranked in the performance measures system. The human resource department in collaboration with heads of departments would restructure the job description for economists. The human resource department in collaboration with heads of departments would restructure the job description for economists. Representation of the units’ employees in all current of communication to stakeholders, especially in national WTO or other committees. Representation of the units’ employees in all current of communication to stakeholders, especially in national WTO or other committees.

11. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Subsidiary Activities Establishment of a Performance measures system with the following Criteria: Establishment of a Performance measures system with the following Criteria: 1.Commitment to job description. 2.Productivity. 3.Creativity. 4.Collaborative attitude. 5.Discipline. 6.Performance in training (as this part is undervalued by many employees).

12. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Subsidiary Activities Researches are to be presented to the national committees as the bases for the reached recommendations per each of foreign trade issues. Researches are to be presented to the national committees as the bases for the reached recommendations per each of foreign trade issues. Holding brainstorming sessions for considering possible areas of evolution to the work strategy of the units. Holding brainstorming sessions for considering possible areas of evolution to the work strategy of the units. Measuring stakeholders satisfaction about the service the organisation provides since the establishment of the units. Measuring stakeholders satisfaction about the service the organisation provides since the establishment of the units.

13. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Subsidiary Activities Researches approved by the national committees could be posted at the sector’s website or be used in press releases. Researches approved by the national committees could be posted at the sector’s website or be used in press releases. Incorporating the concept of leadership in the overall work strategy of the units with a particular emphasis on the leadership through quality of services provided. Incorporating the concept of leadership in the overall work strategy of the units with a particular emphasis on the leadership through quality of services provided.

14. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Resources Required Staff with economic backgrounds, already available. Staff with economic backgrounds, already available. Training programs, already a massive training campaign takes place in the organisation, all what is needed is to re direct this campaign to include some economic areas. Training programs, already a massive training campaign takes place in the organisation, all what is needed is to re direct this campaign to include some economic areas.

15. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Time Required 6 to 12 months. 6 to 12 months.

16. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Organizational Readiness Willingness for upgrading staff skills already exists. Willingness for upgrading staff skills already exists. Willingness for economic training already took place. Willingness for economic training already took place.

17. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Projected Start Date 3 – 5 months (tactical). 3 – 5 months (tactical).

18. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The Assessment Results

19. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com The Detailed Results Collaborative Process: (1.56/ 8.22) Collaborative Process: (1.56/ 8.22) Performance Measures: (3.00 / 8.80) Performance Measures: (3.00 / 8.80) Education / Development: (3.00 / 8.33) Education / Development: (3.00 / 8.33) Learning Network: (1.89 / 8.33) Learning Network: (1.89 / 8.33) Market Positioning: (3.00 / 8.44) Market Positioning: (3.00 / 8.44) Products/Services: (3.30 / 8.50) Products/Services: (3.30 / 8.50) Market Penetration: (2.60 / 8.40) Market Penetration: (2.60 / 8.40) Market Image: (2.30 / 8.50) Market Image: (2.30 / 8.50) Leadership / Leverage: (3.00 / 8.43) Leadership / Leverage: (3.00 / 8.43) Technology / Internet: (3.88 / 8.50) Technology / Internet: (3.88 / 8.50)

20. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Collaborative Process Urgent (address immediately) Urgent (address immediately) An explicit innovation process.An explicit innovation process. A contact person for the innovation process that enjoys a cross-organizational leadership.A contact person for the innovation process that enjoys a cross-organizational leadership. Involvement of all stakeholders and levels of personnel in the innovation process.Involvement of all stakeholders and levels of personnel in the innovation process. The criteria for measuring the success of innovations.The criteria for measuring the success of innovations. The organization’s innovation process capability of supporting the development of innovation from idea creation through commercialization.The organization’s innovation process capability of supporting the development of innovation from idea creation through commercialization.

21. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Collaborative Process Urgent (address immediately) Urgent (address immediately) The organization’s business strategies alignment to the innovation process. The organization’s business strategies alignment to the innovation process. Resources and tools allocated to the innovation process. Resources and tools allocated to the innovation process.

22. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Collaborative Process Establishment of an economic research unit within each of the departments in Trade Agreements sector. Establishment of an economic research unit within each of the departments in Trade Agreements sector. Collaboration with lawyers in common files. Collaboration with lawyers in common files. Collaboration with stakeholders in preparing researches. Collaboration with stakeholders in preparing researches.

23. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Collaboration Minor Project Description Establishment of an economic research unit within each of the departments or central departments in Trade Agreements Sector, that are involved in the decisions making process in fields of foreign trade. Establishment of an economic research unit within each of the departments or central departments in Trade Agreements Sector, that are involved in the decisions making process in fields of foreign trade. Decision making process would be carried out in collaboration between the units and other members of the Sector. Decision making process would be carried out in collaboration between the units and other members of the Sector.

24. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Performance Measures Urgent (address immediately) A person responsible for the Assessment of Knowledge Innovation.A person responsible for the Assessment of Knowledge Innovation. The definition of organization’s business strategy that is being communicated within all levels of the organization.The definition of organization’s business strategy that is being communicated within all levels of the organization. Tangible and intangible indices within the organization’s performance measures.Tangible and intangible indices within the organization’s performance measures. Intangible assets measurement.Intangible assets measurement. Value of the organization’s measurement systems in the eyes of customers and stakeholders.Value of the organization’s measurement systems in the eyes of customers and stakeholders.

25. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Performance Measures Important (address within 3 months) Value of the organization’s measurement systems in the eyes of customers and stakeholders.Value of the organization’s measurement systems in the eyes of customers and stakeholders. The measurement process as a learning activity.The measurement process as a learning activity. A rewarding system and incentives for idea creation, responsible risk-taking, and development of innovations into products/services.A rewarding system and incentives for idea creation, responsible risk-taking, and development of innovations into products/services. Proper & consistent calibration over time.Proper & consistent calibration over time.

26. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Performance Measures Restructure of the job descriptions for economists. Restructure of the job descriptions for economists. Establishment of the performance measures system. Establishment of the performance measures system. Consequences of the results of the system. Consequences of the results of the system. Reverse Assessment by economists to the validity of the system. Reverse Assessment by economists to the validity of the system.

27. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Performance Measures Minor Project Description Preparation of a performance measures assessment system that would include tangible and intangible assets, and reverse assessment by employees to the whole process. Preparation of a performance measures assessment system that would include tangible and intangible assets, and reverse assessment by employees to the whole process.

28. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Education / Development Urgent (address immediately) Locations of knowledge creation.Locations of knowledge creation. Mechanisms to capture & evaluate the usefulness of the “fugitive” or “tacit” knowledge to the organisation.Mechanisms to capture & evaluate the usefulness of the “fugitive” or “tacit” knowledge to the organisation. Dynamic dialogue among participants within teaching strategies.Dynamic dialogue among participants within teaching strategies. Systems to capture and track the flow of knowledge, and to incorporate it in planning business strategy.Systems to capture and track the flow of knowledge, and to incorporate it in planning business strategy. Learning from global community.Learning from global community.

29. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Education / Development Important (address within 3 months) Learner-centered educational programs.Learner-centered educational programs. A variety of teaching strategies in the organization’s educational programs.A variety of teaching strategies in the organization’s educational programs. Investment in education by the organisation.Investment in education by the organisation. View of learning as an integral, day-to-day responsibility.View of learning as an integral, day-to-day responsibility.

30. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Education / Development Conducting training programs in specific economic fields, where selected candidates would be current or potential staff of the economic research units. Conducting training programs in specific economic fields, where selected candidates would be current or potential staff of the economic research units. System of performance measures would include a significant part concerning performance in training. System of performance measures would include a significant part concerning performance in training. Academic degrees be offered to the unit’s employees that are highly ranked in the performance measures system. Academic degrees be offered to the unit’s employees that are highly ranked in the performance measures system.

31. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Education / Development Minor Project Description Training relevant employees per each of the organisations on handling the website, whereas, an intra organisational IT network and a joint committee among relevant organizations would established for this regard. Training relevant employees per each of the organisations on handling the website, whereas, an intra organisational IT network and a joint committee among relevant organizations would established for this regard.

32. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Education / Development Minor Project Description Conducting training programs, possibly be academic degrees in specific economic fields, that would be included in the performance measures system. Conducting training programs, possibly be academic degrees in specific economic fields, that would be included in the performance measures system.

33. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Learning Network Urgent (address immediately) A worldwide presence.A worldwide presence. Geographic centres for dialogue and learning, supported by systems of cross – fertilisation of knowledge.Geographic centres for dialogue and learning, supported by systems of cross – fertilisation of knowledge. A common vision and purpose among all participants in the “network”.A common vision and purpose among all participants in the “network”. Incentives for participation in the network.Incentives for participation in the network. Documenting the economic wealth of the network.Documenting the economic wealth of the network. Technology based communication within the network.Technology based communication within the network.

34. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Learning Network Important (address within 3 months) Centres of excellence that determines competencies within the network.Centres of excellence that determines competencies within the network.

35. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Learning Network Representation of the units’ employees in all current of communication to stakeholders, especially in national WTO or other committees. Representation of the units’ employees in all current of communication to stakeholders, especially in national WTO or other committees. Joint researches to be conducted with economic units or departments in other organisations. Joint researches to be conducted with economic units or departments in other organisations.

36. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Learning Network Minor Project Description Establishing a learning network where the unit would take a central or equal part.

37. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Positioning Urgent (address immediately) Mechanisms and systems within the organisational strategies and policies for aligning both internal and external environments.Mechanisms and systems within the organisational strategies and policies for aligning both internal and external environments. A knowledge manager instead of an IT one.A knowledge manager instead of an IT one. Priorities of business opportunities within the context of the current strategy.Priorities of business opportunities within the context of the current strategy. Insights validity in the market place.Insights validity in the market place. Intelligence gathering mechanisms resort to non traditional sources of information.Intelligence gathering mechanisms resort to non traditional sources of information. Data obtained by an intelligence gathering system that is linked to the corporate information system, being used in day to day operations.Data obtained by an intelligence gathering system that is linked to the corporate information system, being used in day to day operations.

38. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Positioning Important (address within 3 months) Competitors based vision.Competitors based vision. Use of data obtained by an intelligence gathering system in day to day operations.Use of data obtained by an intelligence gathering system in day to day operations.

39. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Market Positioning Making use of the minor working groups that were being established under the learning network dimension, within the framework of national WTO or other committees to gather data and information required for conducting the researches. Making use of the minor working groups that were being established under the learning network dimension, within the framework of national WTO or other committees to gather data and information required for conducting the researches. Use of the online questionnaires to gather feedback that could be used in the market positioning process. Use of the online questionnaires to gather feedback that could be used in the market positioning process. Reconsidering the overall business strategy, to include some simple marketing competencies. Reconsidering the overall business strategy, to include some simple marketing competencies.

40. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Market Positioning Minor Project Description Exploiting some of the activities started under the learning network dimension to gather data and information about the external environment. Exploiting some of the activities started under the learning network dimension to gather data and information about the external environment. Such data and information could help creating a clear vision about the external environment, so that formulating a strategy for its invasion would be self directed. Such data and information could help creating a clear vision about the external environment, so that formulating a strategy for its invasion would be self directed.

41. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Urgent (address immediately) Investment capital to fund & nurture new ideas ahead of competition.Investment capital to fund & nurture new ideas ahead of competition. Annual development of new products and services ahead of competition.Annual development of new products and services ahead of competition. Ability to create products and services that meet the unarticulated needs of the marketplace within and ahead of competition.Ability to create products and services that meet the unarticulated needs of the marketplace within and ahead of competition. Optimisation of revenues through standardization of some customized services.Optimisation of revenues through standardization of some customized services. Product design principles and processes which emphasize the development of services which have embedded knowledge support.Product design principles and processes which emphasize the development of services which have embedded knowledge support.

42. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Important (address within 3 months) Ability to create products and services that meet the unserved needs of the marketplace within and ahead of competition.Ability to create products and services that meet the unserved needs of the marketplace within and ahead of competition. Products and services are being currently marketed as unbundled or bundled and at a premium.Products and services are being currently marketed as unbundled or bundled and at a premium.

43. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Products / Services Continue (keep supporting) Use of unrealised competencies to develop unique, highly marketable products and services.Use of unrealised competencies to develop unique, highly marketable products and services.

44. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for the Service Identifying potential areas of action. Identifying potential areas of action. Making use of the education system in the service production process. Making use of the education system in the service production process. Presentation of researches before the national committees as the bases for the reached recommendations per each of the covered issues. Presentation of researches before the national committees as the bases for the reached recommendations per each of the covered issues.

45. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Products / Services Minor Project Description Using knowledge gained during the activities held under education and the learning network dimension to implement the work strategy, in producing the service.

46. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Penetration Urgent (address immediately) Alternative channels for distribution of products and services.Alternative channels for distribution of products and services. A view of the enterprise that includes stakeholders, partners and customers.A view of the enterprise that includes stakeholders, partners and customers. A network of strategic alliance that defines new rules of participation, measurable activities and standards of performance.A network of strategic alliance that defines new rules of participation, measurable activities and standards of performance. Plans for future evolution.Plans for future evolution. Strategies to monitor strategic alliances partners and to learn from partners.Strategies to monitor strategic alliances partners and to learn from partners.

47. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Penetration Important (address within 3 months) A balance between collaboration and cooperation within the strategic alliance.A balance between collaboration and cooperation within the strategic alliance. Strategies to monitor strategic alliances of competitors.Strategies to monitor strategic alliances of competitors.

48. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Market Penetration Presenting research results before the national committees, as basis for adopting negotiations positions, aiming at serving objectives of market penetration. Presenting research results before the national committees, as basis for adopting negotiations positions, aiming at serving objectives of market penetration. Researches approved by the national committees could be released at a broader base of stakeholders. Researches approved by the national committees could be released at a broader base of stakeholders.

49. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Market Penetration Minor Project Description Conveying researches being prepared under the previous dimension of service assessment to stakeholders.

50. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Urgent (address immediately) An image campaign that is based upon the organisation's inherent capabilities.An image campaign that is based upon the organisation's inherent capabilities. A culture that supports marketing messages.A culture that supports marketing messages. An advertising campaign that defines the organisation's uniqueness in the marketplace, and conveys a balanced message regarding its current position and its future direction.An advertising campaign that defines the organisation's uniqueness in the marketplace, and conveys a balanced message regarding its current position and its future direction. A clear definition to the difference between the marketing strategy and an advertising campaign.A clear definition to the difference between the marketing strategy and an advertising campaign.

51. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Urgent (address immediately) Strategies to assess receptivity to new, untested ideas within the marketplace ahead of the competition.Strategies to assess receptivity to new, untested ideas within the marketplace ahead of the competition. An image campaign that is sufficiently multifaceted to penetrate existing markets and to create new markets.An image campaign that is sufficiently multifaceted to penetrate existing markets and to create new markets.

52. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Market Image Important (address within 3 months) Competencies that support marketing messages.Competencies that support marketing messages. Advertising messages that are based upon knowledge-based competencies, instead of product attributes.Advertising messages that are based upon knowledge-based competencies, instead of product attributes.

53. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Market Image Holding brainstorming sessions for considering possible areas of evolution to the work strategy of the units. Holding brainstorming sessions for considering possible areas of evolution to the work strategy of the units. Measuring stakeholders satisfaction about the service the organisation provides since the establishment of the units. Measuring stakeholders satisfaction about the service the organisation provides since the establishment of the units. Gathering and classifying different opinions expressed by all levels of stakeholders or the public, and considering them in restructuring the overall work strategy or minor work tasks strategies. Gathering and classifying different opinions expressed by all levels of stakeholders or the public, and considering them in restructuring the overall work strategy or minor work tasks strategies.

54. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Market Image Minor Project Description To seek opinions from all levels of stakeholders as well as the public concerning the degree of progress that occurred at the services provided by the organisation..

55. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Leadership / Leverage Urgent (address immediately) Effective strategies to disseminate the organisation's knowledge to the marketplace, to apply its competencies in the marketplace and to enhance its intellectual leadership.Effective strategies to disseminate the organisation's knowledge to the marketplace, to apply its competencies in the marketplace and to enhance its intellectual leadership. Use of the knowledge gained from external leadership activities to develop new internal business strategies.Use of the knowledge gained from external leadership activities to develop new internal business strategies. Internal mechanisms to capture, codify and feed- forward expertise in ways that enhance the organization’s business performance.Internal mechanisms to capture, codify and feed- forward expertise in ways that enhance the organization’s business performance. Mechanisms in place to legitimize, encourage and reward employees’ sharing of knowledge and expertise.Mechanisms in place to legitimize, encourage and reward employees’ sharing of knowledge and expertise.

56. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Leadership / Leverage Important (address within 3 months) A definition of the organisation's sphere of influence within the industry and the world community.A definition of the organisation's sphere of influence within the industry and the world community. Use of the knowledge gained from external leadership activities to develop new internal business strategies.Use of the knowledge gained from external leadership activities to develop new internal business strategies. Perception of external leadership activities as integral to the businessPerception of external leadership activities as integral to the business

57. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Leadership / Leverage Continue (keep supporting) A definition of the organisation's sphere of influence across sectors.A definition of the organisation's sphere of influence across sectors.

58. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Leadership / Leverage Reviewing each of the previous dimensions with respect to its activities in an attempt to figure out the extent to whether they brought up any difference to public interest or not. Reviewing each of the previous dimensions with respect to its activities in an attempt to figure out the extent to whether they brought up any difference to public interest or not. Incorporating the concept of leadership in the overall work strategy of the units with a particular emphasis on the leadership through quality of services provided. Incorporating the concept of leadership in the overall work strategy of the units with a particular emphasis on the leadership through quality of services provided. Assessing each of the tasks accomplished by the units within the performance measures system and within a certain period of time, in view of its contribution to the organisation’s leadership. Assessing each of the tasks accomplished by the units within the performance measures system and within a certain period of time, in view of its contribution to the organisation’s leadership. Using the online questionnaires results to figure out the vision of the public to the organisation’s performance and its ability to pursue their interests. Using the online questionnaires results to figure out the vision of the public to the organisation’s performance and its ability to pursue their interests.

59. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Leadership / Leverage Minor Project Description To put leadership at the heart of the organisation’s mission. To put leadership at the heart of the organisation’s mission. To reconsider all of the activities accomplished by the units in view of their contribution to the concept of leadership. To reconsider all of the activities accomplished by the units in view of their contribution to the concept of leadership.

60. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Urgent (address immediately) Sufficient flexibility to capitalize on the benefits of current information technology.Sufficient flexibility to capitalize on the benefits of current information technology. Roles, career paths and incentives/rewards to motivate optimal innovation.Roles, career paths and incentives/rewards to motivate optimal innovation. Locus for project initiation.Locus for project initiation. Collaboration and interaction of employees across organizational boundaries being tracked and measured in terms of value- added contributions.Collaboration and interaction of employees across organizational boundaries being tracked and measured in terms of value- added contributions.

61. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Important (address within 3 months) Well-defined technical and managerial infrastructures.Well-defined technical and managerial infrastructures. Use of advances in information technology within the organization.Use of advances in information technology within the organization. A network of expertise exists within the organization to provide assistance to employees in the areas of technology, organizational behaviour, and general information about the business.A network of expertise exists within the organization to provide assistance to employees in the areas of technology, organizational behaviour, and general information about the business.

62. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Important (address within 3 months) Persons comprising the network being easily identified by employees.Persons comprising the network being easily identified by employees. Use of technology to promote collaboration between employees who work in different areas.Use of technology to promote collaboration between employees who work in different areas. Perception of technology as an enabler, rather than an end in itself.Perception of technology as an enabler, rather than an end in itself.

63. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Activities: Technology / Internet Continue (keep supporting) Innovative ideas well-received.Innovative ideas well-received. Use cyberspace as a learning tool.Use cyberspace as a learning tool.

64. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Ideas for Technology / Internet Use of the organisation’s website to convey online questionnaires to collect indications of the public responsiveness to establishing the units and its produced work. Use of the organisation’s website to convey online questionnaires to collect indications of the public responsiveness to establishing the units and its produced work. Use of the internet as a basic learning tool in data and information gathering. Use of the internet as a basic learning tool in data and information gathering.

65. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Technology / Internet Minor Project Description A crucial tool for launching the overall project.

66. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Recommendations for the overall project A particular emphasis on collaboration, education and learning network as the paving stages for accomplishing the overall project. A particular emphasis on collaboration, education and learning network as the paving stages for accomplishing the overall project. Perception of the production of the service as the core activity of the whole project; whereas, evolution of the service that already takes place is the real issue rather than its creation from scratch. Perception of the production of the service as the core activity of the whole project; whereas, evolution of the service that already takes place is the real issue rather than its creation from scratch. Technology had the upper rating as it already exists in the organization along with IT staff, the only thing that is required is to make use of technology in serving the purpose of the project. Technology had the upper rating as it already exists in the organization along with IT staff, the only thing that is required is to make use of technology in serving the purpose of the project.

67. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com Recommendations for the overall project Reformulation of the concept of leadership within the context of the work strategy of the organization, so as to emphasize the innovative aspect and the organization's role in developing the service it provides to the public. Reformulation of the concept of leadership within the context of the work strategy of the organization, so as to emphasize the innovative aspect and the organization's role in developing the service it provides to the public. Possibility of replicating the methodology and objectives to other governmental organizations. Possibility of replicating the methodology and objectives to other governmental organizations. Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com

68. Thank You