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Connection, concentration and diffusion: mobilizing library services 2 nd M-Libraries Conference, Opening Keynote, UBC, Vancouver, 23 June 2009 Lorcan.

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Presentation on theme: "Connection, concentration and diffusion: mobilizing library services 2 nd M-Libraries Conference, Opening Keynote, UBC, Vancouver, 23 June 2009 Lorcan."— Presentation transcript:

1 Connection, concentration and diffusion: mobilizing library services 2 nd M-Libraries Conference, Opening Keynote, UBC, Vancouver, 23 June 2009 Lorcan Dempsey, VP OCLC

2 Dave225 4:00am thought about conference keynotes - if you get more than a few nuggets of wisdom from a keynote, you need to read more.7:13 AM May 27th from web 7:13 AM May 27th Dave225 @lorcanD … My 4am point was that a keynote can only speak broadly & can rarely connect to your needs11:38 AM May 27th from TwitterFoxlorcanD11:38 AM May 27thTwitterFox

3 Prelude: normal if unevenly distributed


5 Presidential election 08/09 Brownpau.

6 American Idol Voting participation


8 Acquired by Amazon We are an image recognition based mobile marketing company. Our Snap.Send.Get solution converts any image into a 100% opt-in interactive mobile ad



11 David Morton, U Washington




15 Three related thoughts 1. Expectations 2. Consumer switch Greater investment and innovation in consumer/retail space than in education/work space. Gmail? PLE? 3. Workflow switch You need to fit into my workflow. I wont fit into yours.

16 Mobile communications is more about communications than about mobility


18 Diffusion of communications and computational capacity into a growing part of our research, learning and social lives.


20 Mobile communications more widely adopted more quickly than any other technology. Manuel Castells

21 Generations … Youth culture that finds in mobile communications an adequate form of expression and reinforcement … There is a clear correspondence between the emergence of a global youth culture, the networking of social relationships, and the connectivity potential provided by wireless communications … Manuel Castells et al

22 Safe autonomy: management of autonomy and security Changed pattern of sociability: selective construction of peer groups supported by accessibility and micro- coordination Collective and individual identity High value associated with consumption, fashion, … Games and entertainment Based on Castells et al

23 Networks 1 Clouds and crowds Concentration and diffusion

24 Mesh Multiple connection points Offer different grades of experience (the desktop, cell phone, xBox or Wii, GPS system, smartphone, netbook, …). Optimized for different purposes.

25 Cloud Move to the cloud a natural accompaniment of a mesh of connection points. Available on the network across multiple devices and environments.

26 Concentration – network level

27 Diffusion - workflow

28 This means that an exclusive focus on the institutional Web site as the primary delivery mechanism and the browser as the primary consumption environment is increasingly partial.

29 BBC From a conceptual point of view, the widgetization adopted by Facebook, iGoogle and netvibes weighed strongly on our initial thinking. We wanted to build the foundation and DNA of the new site in line with the ongoing trend and evolution of the Internet towards dynamically generated and syndicable content through technologies like RSS, atom and xml. This trend essentially abstracts the content from its presentation and distribution, atomizing content into a feed-based universe. Browsers, devices, etc therefore become lenses through which this content can be collected, tailored and consumed by the audience. [BBC Internet Blog]FacebookiGooglenetvibesBBC Internet Blog

30 American Idol Consumable site Downloads Games Videos Voting participation Community Links to youtube, iTunes etc

31 Features Atomization Snippets, ringtones, tags, ratings, feeds, abstracts, … Action-oriented Find out Get - Pay Vote – rank, relate, recommend Share - with selective social network Attention Rank, relate, recommend Specialized (course) Get to relevance quickly At point of need Location aware Aggregate Use other platforms as appropriate

32 Networks 2 Change how we coordinate our resources to achieve goals.

33 Incremental social synchronization: micro-coordination But theyre really nice!OK.. See you there at 3 … On demand space: the example of Starbucks Ad hoc rendezvous

34 Timeshifting Bristol University survey: More video on network what-do-students-use-the-internet-for/#more-8

35 Space The fact that people are no longer tied to specific places for functions such as studying or learning, says Mr. Mitchell, means there is a huge drop in demand for traditional, private, enclosed spaces such as offices or classrooms, and simultaneously a huge rise in demand for semi-public spaces that can be informally appropriated to ad hoc workspaces. In the 20 th Century architecture was about specialized structures – offices for working, cafeterias for eating, and so forth. William Mitchell, Economist, Apr 10th 2008 (pay wall)

36 zipcar Zipcars available vehicles report their positions to a control centre so that members of the scheme can find nearby vehicles through a web or phone interface. Cars are unlocked by holding a card, containing a wireless chip, up against the windscreen. Integrating cars and back-office systems via wireless links allows Zipcar to repackage cars as a flexible transport service. Each vehicle operated by Zipcar is equivalent to taking 20 cars off the road, says Mr Griffith, and an average Zipcar member saves more than $5,000 dollars a year compared with owning a car. Connected cars, which sport links to navigation satellites and communications networksand, before long, directly to other vehiclescould transform driving, preventing motorists from getting lost, stuck in traffic or involved in accidents. And connectivity can improve entertainment and productivity for both driver and passengers… There is also scope for new business models built around connected cars, from dynamic insurance and road pricing to car pooling and location-based advertising. We can stop looking at a car as one system, says Rahul Mangharam, an engineer at the University of Pennsylvania, and look at it as a node in a network. Connected cars Economist June 6-12 2009

37 Fragmentation Behaviors – Residents and visitors Grades of experience – Phone, Desktop, … Preferred communication channels – FB, Twitter, Texting, email, …. For residents and visitors see Dave White

38 Libraries

39 Then: vertically integrated around collection Now: moving apart in network environment Space Expertise Collections Systems and services

40 Space Infrastructure <> customer relations Opportunity cost Changes in social and academic aspects of learning require space. Connaway et al: data from an ongoing study of Virtual Reference Services indicate that even where people are physically in the library they may prefer to use chat reference than seek out a f2f encounter. Personal communication from Lynn Silipigni Connaway (29 July 2008) based on unpublished analysis of telephone interviews in the Seeking synchronicity: Evaluating virtual reference services from user, non–user, and librarian perspectives project, at Value

41 Higher value activity – Access to scarce resources – people, equipment, specialist advice, exhibition, … – Cognate activities – GIS, reading,.. Open? Ad hoc rendezvous Manage academic and social aspects of learning Gleason Lib, U Rochester, S Gibbons

42 People: a signed network presence The challenge for libraries is to make themselves invisible, by delivering services into user workflows in network environments. Libraries must also demonstrate value in the context of growing competition for resources. This suggests that it is important for the library itself, its people, to become more visible.


44 Marketing and assessment Physical presence and engagement Interact with research and learning practices Available when the work is happening – 2 am? A signed network presence

45 Case Western Reserve U Indiana U U Washington

46 Collections, systems and services Mobilize into workflow Add community What is the record?

47 Collections Licensed Commoditization of journal literature – get what you want from 3 or 4 suppliers? Books Increasing digital availability – Amazon, Google, … Institutional outputs Video, podcast, … Digitized materials, … Location: institution, network level Personal Photos, presentations, coursework, … Institutional responsibility? …

48 Books in 20 years? Mike Shatzkin Publishers: connect databases to networks Publishers: understand communities of content consumers Publishing skills applied to aggregations – niche or nugget All in the cloud. Tethered. Subscription models common; per-item sales relatively rare Crowd-sourced content; crowd-sourced editing and curation; tagging organizing Multiple reading devices POD

49 Services and systems Reconfigure Enhance

50 Mobilize existing services Reference/enquiry Collections to go (on a drive etc) Presentations/visibility (videos and podcasts about library activity) Alerting/current awareness Mobile sites Communications and referral Booking (rooms, equipment, …) Syndication (FB, Twitter, RSS, widgets, toolbars, …)

51 Some systemic service issues Socializing Personalizing Specialising Atomizing Licenses Management Scale Reading avoidance: Carole Palmer Ppt:

52 Attention Scale Specialist Consumer environment Library Network services Processing Storage Preservation Replication Discovery Social networking Analysis Visualization Prefabricated: LMS, … Composition environments: FB, igoogle, FireFox,.. Bricolage: RSS, … Cf Tile. Social sites Reading sites Community Digital assets Aggregations

53 Thank you

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