The Amazoogle effect Four perceived user attributes? –Comprehensive –Accessible –Immediate gratification –Followability of data The net generation doesnt love a wall Eric Childress
The Amazoogle effect Creating network application platforms –Computational hubs in a loosely coupled world –E-bay, Google, Amazon, Mapquest, …
Search engine mindshare John Regazzi Scientists: –Google –Yahoo –PubMed Librarians: –Science Direct –ISI Web of Science –MedLine Source: John Regazzi, The Battle for Mindshare: A battle beyond access and retrieval http://www.nfais.org/publications/mc_lecture_2004.htm In a survey for this lecture, librarians and scientists were asked to name the top scientific and medical search resources that they use or are aware of. The difference is startling.
Burn the catalog Electronic catalogs, wherever you go in the academic world, have become a horrible crazy-quilt assemblage of incompatible interfaces and vendor-constrained listings. Working through […] a relatively small collection, you still have to navigate at least five completely different interfaces for searching. Historical epochs of data collection and cataloguing lie indigestibly atop one another. Tim Burke, Swarthmore Im to the point where I think wed be better off to just utterly erase our existing academic catalogs and forget about backwards- compatibility, lock all the vendors and librarians and scholars together in a room, and make them hammer out electronic research tools that are Amazon-plus, Amazon without the intent to sell books but with the intent of guiding users of all kinds to the books and articles and materials that they ought to find, a catalog that is a partner rather than an obstacle in the making and tracking of knowledge. Tim Burke, Swarthmore
Open WorldCat Facilitate the rendezvous of users and library services on the web Surface the library where the users are
Some examples Book vendors and bibliographies ABE Books ABAA Alibris HCBIB BookPage Search engines (pilot with 2M records exposed as web pages for harvesting) Google Yahoo! Click in presentation mode to go through to examples Try a search for: A history of caricature and grotesque in literature and art
(IP-authenticated) If the users IP address is recognized and can be mapped to a FirstSearch account, we will show fulfillment links that are active for that account. See next slide for openURL results
(Results from openURL resolver) See next slide for click results
Open WorldCat Architecture Aggregators Schemas and Vocabularies Profiles and Relationships Content Owner Portals Metadata Distribution, Search, Display Access Google, Yahoo and Book Vendors Organization and Presentation OCLC Organizes WorldCat content in model suitable for harvesting, anticipate unique aspects of various portals OCLC Uses Host of Authentication and Authorization tools to progressively match content to rights OCLC Developed Geo-locator services to matches users to extensive FirstSearch WorldCat institution and user profiles WorldCat, Additional collections can be added to Worldcatlibraries domain OCLC will use tools such as xISBN and FRBR models to organize WorldCat public views suitable for low precision access
8/14/03: Google contract signed 9/19/03: Google given go-ahead to harvest records 10/22/03: Google harvests 150,000 records Dec.03: Records begin to appear in Google; 800 inbound-links logged (search- site-originating [SSO]) Jan.04: 32,000 inbound links logged (SSO) Mar.04: 109,000 inbound links logged (SSO) 5/21/04: Yahoo contract signed 5/28/04: Yahoo harvests records May04: 725,000 inbound links logged (SSO) 6/6/04: Yahoo completes indexing of 2 million WC records Google and Yahoo! timeline
Traffic *Full record displays. Projected for June.
Mechanics Google. Crawls web pages. Yahoo. Pulls file in IDIF (Inktomi Data Interchange Format)
Next steps … Expose all of WorldCat –54M titles –1B holdings Expose other data –hosted data –ContentDM collections –Other harvested collections Enrich services available at rendezvous page
Attributes Leverage OCLC platform Uniquely well-placed to broker many (searchers) to many (libraries) relationship Focus on increasing value and visibility of member libraries.