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Behaviors and Preferences of Digital Natives: Informing a Research Agenda ASIST Annual Conference October 18-25, 2007 Milwaukee, WI Sponsored by Special.

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Presentation on theme: "Behaviors and Preferences of Digital Natives: Informing a Research Agenda ASIST Annual Conference October 18-25, 2007 Milwaukee, WI Sponsored by Special."— Presentation transcript:

1 Behaviors and Preferences of Digital Natives: Informing a Research Agenda ASIST Annual Conference October 18-25, 2007 Milwaukee, WI Sponsored by Special Interest Group on Information Needs, Seeking and Use and Special Interest Group on Digital Libraries

2 Digital Natives Born after 1989 …think and process information fundamentally differently from their predecessors (Prensky, 2001) Need for research to identify information-seeking behaviors Develop library services & systems they will use Proposed Research Agenda Virtual reference services Selection of digital library resources Collaborative information behavior in online environments

3 Presenters Linda Z. Cooper Overarching Issues in Childrens and Youth Information Behavior Research: Moving the Research Agenda beyond Systems Design Marie L. Radford & Lynn Silipigni Connaway (Organizers) Connecting in Cyberspace: The Millennial Generation and Virtual Reference Service

4 Presenters Kara Reuter Migrating from Print to Digital: Childrens Selection of Books in a Public Library and a Digital Library Nan Zhou & Denise E. Agosto The Collaborative Information Behavior of Middle School Students in Online Learning Environments: An Exploratory Study

5 Connecting in Cyberspace: The Millennial Generation & Virtual Reference Service Marie L. Radford Lynn Silipigni Connaway ASIST Annual Conference October 18-25, 2007 Milwaukee, WI

6 Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectives Project duration: 2 ½ Years (10/05-3/08) Four phases: I.Focus group interviews II.Analysis of 850 QuestionPoint live chat transcripts III.600 online surveys IV.300 telephone interviews

7 The Millennial Generation Born 1979 – 1994 AKA Net Generation, Generation Y, Digital Generation, or Echo Boomers year olds About 75 million people By 2010 will outnumber Baby Boomers (born )

8 The Millennial Generation May be most studied generation in history 4x amount of toys than Boomer parents Born digital –Most can not remember life without computers Confident, hopeful, goal-oriented, civic- minded, tech savvy Younger members most likely to display Millennial characteristics

9 The Millennial Mind (Sweeney, 2006) Preferences & Characteristics –More choices & selectivity –Flexibility & convenience –Personalization & customization –Experiential & exploratory learners –Impatient –Less attention to spelling & grammar –Practical, results Oriented –Multi-taskers & collaborators

10 Screenagers Term coined in 1996 by Rushkoff Used here for year olds Affinity for electronic communication Youngest members of Millennial Generation

11 Screenagers: Young Digital Natives Implications for libraries? –For traditional & virtual reference services? –For the future?

12 Phase II: Transcript Analysis Random sample 7/04 to 11/06 (18 months) 500,000+ pool of transcripts per month = 850 total sample 746 usable transcripts Excluding system tests & technical problems 372 classified by age/educational level 146 Screenagers (Middle & High School) 226 Others (College/Adult)

13 Interpersonal Communication Analysis Relational Facilitators –Interpersonal aspects of the chat conversation that have a positive impact on the librarian- client interaction and that enhance communication. Relational Barriers –Interpersonal aspects of the chat conversation that have a negative impact on the librarian- client interaction and that impede communication.

14 Transcript Example – Relational Facilitators The Size of an Atom Question Type: Subject Search Subject Type: Life Sciences, Biology (DDC:570) Duration: 40 min.

15 Transcript Example – Relational Barriers Mesopotamian Government Question Type: Subject Search Subject Type: History of Ancient World (DDC:930) Duration: 27 min.

16 Facilitators – VRS Users Screenagers (n=146) vs. Others (n=226) Lower numbers/percentages per transcript SO Thanks 75 (21%) vs. 175 (77%) Agreement to try what 46 (32%) vs. 116 (51%) is suggested Closing Ritual 47 (32%) vs. 111 (49%) Self Disclosure 61 (42%) vs. 125 (55%) Seeking Reassurance57 (39%) vs. 111 (49%) Admit lack knowledge 13 (19%) vs. 47 (21%)

17 Barriers – VRS Users Screenagers (n=146) vs. Others (n=226) Higher numbers/percentages per transcript SO Impatience 12 (8%) vs. 13 (6%) Rude or Insulting 9 (6%) vs. 9 (4%)

18 Facilitators - Librarians Screenagers (n=146) vs. Others (n=226) Lower numbers/percentages per transcript L to S L to O Offering Opinion/Advice 43 (29%) vs. 83 (37%) Explaining Search Strategy 9 (6%) vs. 31 (14%) All Lower Case 63 (11%) vs. 43 (18%) Encouraging Remarks 18 (12%) vs. 39 (17%)

19 Facilitators - Librarians Screenagers (n=146) vs. Others (n=226) Higher numbers/percentages per transcript L to S L to O Seeking Reassurance 89 (61%) vs. 115 (51%) Greeting Ritual76 (52%) vs. 108 (48%) Asking for Patience57 (39%) vs. 80 (35%) Explaining Signing off 8 (5%) vs. 2 (1%) Abruptly

20 Barriers - Librarians Screenagers (n=146) vs. Others (n=226) Higher numbers/percentages per transcript L to S L to O Abrupt Endings 23 (16%) vs. 20 (9%) Limits Time 9 (6%) vs. 1 (0%) Sends to Google 8 (5%) vs. 0 (0%) Reprimanding 6 (4%) vs. 1 (0%) Failure/Refusal to 7 (5%) vs. 5 (2%) Provide Information

21 Future Directions Continue to collect & analyze data –Online surveys Librarians and Non-users completed Users in progress –Telephone interviews Librarians completed Users and Non-users in progress

22 End Notes This is one of the outcomes from the project Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectives Funded by IMLS, Rutgers University, & OCLC Online Computer Library Center, Inc. Special thanks to Patrick Confer, Timothy Dickey, Jocelyn DeAngelis Williams, Julie Strange, & Janet Torsney. Slides available at project web site:

23 Questions Marie L. Radford, Ph.D. – –www.scils.rutgers.edu/~mradfordwww.scils.rutgers.edu/~mradford Lynn Silipigni Connaway, Ph.D. – –www.oclc.org/research/staff/connaway.htmwww.oclc.org/research/staff/connaway.htm


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