Presentation on theme: "OCLC Online Computer Library Center What Can Be Learned From Usage Data Lynn Silipigni Connaway Research Scientist Mark Bendig Systems Analyst ASIST 2003."— Presentation transcript:
OCLC Online Computer Library Center What Can Be Learned From Usage Data Lynn Silipigni Connaway Research Scientist Mark Bendig Systems Analyst ASIST 2003 Annual Conference October 22, 2003
What Can Be Learned What is being accessed –Subject areas –Types of content –Publishers of content Depth of access –Perusing –In-depth reading –Number of items accessed –Number of screens/pages accessed Patterns of access –When accessed –Length of use/activity –Movements within the site and the text System and interface design
Limitations of Usage Data Do not know –Who the users are Usually cannot associate user demographics with usage patterns –Where they get access to the resources –How they use resources –Why they use resources Massive amounts of data to manipulate
Data Interpretation Increase in number of users Increase in duration of sessions Little difference in –Books viewed per session –Pages viewed per session –Pages viewed per book Peak usage times correlate with time most libraries are open and available –Need to distinguish differences in time zones
Future Research Identify the whys and hows of user satisficing of information needs –Online survey –Focus group interviews –Structured field observations –Structured interviews Continue to collect, analyze, and compare transaction log data –Users geographical location –Identify books per unique user –Correlate data sets
OCLC Online Computer Library Center Questions and Discussion firstname.lastname@example.org
Your consent to our cookies if you continue to use this website.