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Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Anatomy of a Marketing Launch Results from.

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Presentation on theme: "Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Anatomy of a Marketing Launch Results from."— Presentation transcript:

1 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Anatomy of a Marketing Launch Results from the Europa Launch Ian Skerrett Eclipse Foundation

2 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Purpose of the presentation Share the experiences we had during the launch of Europa. Share our results Learn from your experiences

3 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Agenda Press and Analyst Outreach Community Outreach Results and Summary

4 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License US Press Outreach Target Press Coverage (14) Stephen Shankland, Cnet Stacey Cowlet, CRN Darryl Taft, eWeek Paul Krill, InforWorld Heather Havenstein, ComputerWorld Sean Micheal-Kerner, Internet News John Waters, AD Trends Alex Handy, SD Times Jon Erikson, DDJ Gavin Clarke, Register SearchWebServices IT Business Edge Dana Blankenhorn, ZD Net Ed Burnette, ZD Net Target Press No Coverage Matt Asay, C/NET blogger *** Steve Hamm, Business Week Peter Varhol, FTP Online David Berlind, ZDNet blogger Charlie Babcock, Information Week The New York Times The Associated Press

5 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Nice Coverage

6 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License German Coverage Eclipse Magazin und Entwickler Magazin: (http://eclipse-magazin.de/) Heise: (http://www.heise.de/) Computer Zeitung: (http://computerzeitung.de/)http://computerzeitung.de/ Golem: (http://www.golem.de/l) Inside-IT Schweiz: Eclipse: Neuer "Rekord-Release (http://www.inside-it.ch/)http://www.inside-it.ch/ IT Administrator Magazin: (http://www.it-administrator.de/) ZDNet Deutschland: Silicon (

7 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Analyst Outreach Target (Coverage) Micheal Cote, Stephen OGrady, Redmonk Alex Fletcher Target (No Coverage) Jeffery Hammond, Forrester Dana Gardner Additional Coverage Joe Niski, Burton Group

8 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Developer Portals EclipseZone InfoQ TheServerSide

9 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Community Outreach Create technical content about projects that can be re-used. Use multiple channels to spread the word into new communities Use different formats Podcasts, Videos, Webinars, Blogs, etc

10 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License EclipseZone Podcast Series 6 podcasts with different project leaders. Content and access to EclipseZone and Javalobby network. PodcastHits Corona5634 ECF3999 STP4351 DSDP4769 DLTK3657 Mylyn2154

11 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License BZ Media Webinar Target key technology that has broad appeal Eclipse 3.3 and Mylyn Bring new people into the Eclipse community Results 900+ registrants 240+ attendees

12 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Eclipse Live Webinars – Europa Projects ProjectRegisteredAttendedViews on Eclipse Live Intro to Web Services with WTP Test First Developer with Eclipse Eclipse Modeling – What is New in Europa CDT 4.0 – Reaching for Uberness ECF Project: Building Communications into Tools and Applications The Platform Gurus Present Whats New in

13 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Redmonk Video Demos Create a new concept of having someone interview a project leader while they give a demo. Sponsored 5 demos with Redmonk. ProjectEclipse Live ViewsRedmonk Views EMF111614,916 DTP24625,566 BIRT4291,742 Equinox41624,017 Mylyn6062,284

14 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License EPIC Europa Podcast Podcast interviews with Eclipse Member companies on how they plan to use Europa. Provide content for EPIC and highlight member companies. MemberEclipse Live Views Genuitec71 OpenMake54 Remain19 Innoopract25 BEA46 Codegrear41 RedHat63 Iona29

15 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Europa Reviews- Write a Review, Win a Shirt Contest Encourage individuals to blog about Europa. Offer free shirts to all participants and offer a grand prize of EclipseCon or ESE pass. Encourage cross posting on DZone Results 59 blog posts Global response: English, German, Italian, Chinese, Swedish, French, Portuguese,

16 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Measuring Success Very difficult to measure Blog searches Google Downloads

17 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Results – Blog Searches and Google TechnoratiGoogle Blog 29-Jun191610,540 9-Jul2,29611, Jul Sep289015,240 Google (eclipse europa) 26-Jun1,310, Jun1,800, Sep2,460,000

18 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Results - Downloads Callisto Europa

19 Copyright © 2007 Eclipse Foundation, Inc. All Right Reserved. Made available under the Eclipse Public License Summary Getting the community to write reviews was probably the most successful and cost efficient Videos and webinars becoming more popular Of course topic and speaker can drive a lot of interest


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