Presentation on theme: "Adrian Cooper, CEO, Oxford Economics"— Presentation transcript:
1 Adrian Cooper, CEO, Oxford Economics The Economic Impact of Creative Industries in the AmericasAdrian Cooper, CEO, Oxford Economics
2 Overview Overview of Oxford Economics research project Defining the Creative IndustriesAn overview of data availability in the AmericasAccurate measurement of the creative industriesOutputs of the studyNext steps
3 Overview of Oxford Economics research project - The Economic Impact of Creative Industries in the Americas
4 Background to the research The area of creative and cultural industries is a cross-cutting issue that covers several areas of focus of the OAS, IDB and British Council.The development of national and regional cultural information systems is an ongoing priority for the OAS Member States.High Potential SectorThe creative sector presents an attractive opportunity for growth and development for OAS economies through culture.Poor Data CoveragePoor data coverage creates a constant obstacle in meetings of cultural authorities and limits learning opportunities about cultural policies and programmes across OAS members.OE ResearchOxford Economics have been commissioned to review the available data and will make recommendations as to how best to measure the contribution and potential of the sector.
5 Objectives of our research The objective of the study is to assess and demonstrate the economic contribution and potential of the creative/cultural industries. The scale of the sector will be analyzed using available secondary data, which will cover:Scale of Creative sectorTradeEmployment / GDPCultural ConsumptionInfrastructureNumber of cinemasNumber of film distribution companiesNumber of librariesNumber of museumsCreative Goods imports and exportsCreative services imports and exportsOE will make best efforts to locate, compile, and analyze existing data available and will identify any information gaps.OE will use national public and private data sources, as complemented by the methodologies used by UNCTAD, CAB, WIPO, UNESCO, inter alia.On this basis we will assemble country and industry datasets in the referenced format.Video game expenditureAdvertising salesMusic salesFilm box office salesLimited data at the required level of detailDependent upon national studies
6 Objectives of our research Country CoverageSectoral Coverage34 OAS Member States10 Benchmark Countries:ChinaItalyJordanMauritiusSouth AfricaSouth KoreaSpainUnited KingdomMalaysiaPhilippinesArt & CraftsVisual ArtsAudio-VisualFilmFashionEntertainment Software (including Video Games)PublishingMusicPerforming ArtsDesignAdvertisingCultural HeritageAfter reviewing all relevant data, OE will make recommendations to the (OAS-IDB-BC) Steering Committee on the best approach to undertake the Study in terms of data sources.
8 Confusion between creative and cultural industries The term creative industries has different meanings and uses throughout the world.“In its broadest sense it is used to refer to all the industries that generate copyright, patents and trademarks. In other contexts it is used to refer only to such industries that produce content or cultural industries.” (Hawkins, 1991)Possibly the most accepted definition at an international level is that of the Department of Culture, Media and Sport (DCMS) in the UK. According to the Department, creative industries are those that:“Have their origin in creativity, individual skills and talent and have the potential to create wealth and employment through the generation and exploitation of intellectual property.”
9 No internationally agreed definition for the sector Different data providers define the creative / cultural sector in different ways – which is a global phenomenon and not specific to the AmericasTherefore national studies are largely using an inconsistent definition of the sectorAll definitions require detailed digit ISIC information – which is scarce.
11 Availability of Employment by Industry Data on national statistics websites Difficult to get granular employment information from national statistics websitesDependent upon placing statistical requests with National statistics authorities
12 Numerous national studies produced Data available from ad hoc national studies and statistical authorities on creative / cultural activity
13 Other data providersExcellent data available from specialist providers – but does not cover all OAS countries
14 A wealth of trade dataDetailed trade data from UNCTAD for creative Goods and Services are available
15 Accurate measurement of the creative industries
16 Importance of measuring the sector The creative economy has become a topical issue of the international economic and development agendaUNCTAD statistics highlight it accounts for a significant and growing slice of the world’s economy, with the creative sector accounting for:$592 billion of exports (in 2008), growing at an average annual rate of 14 per cent between and 2008.2.73% of world export of Goods (in 2008)4.8% of world export of services (in 2008)As the sector grows it is important to continue to improve measurement and data coverage toIdentify niche growth marketsTo track the evolution of the sectorTo enable policy officials to create a trading environment to enable the creative sector to continue to grow
17 How can the sector best be measured in the Americas An agreed definition across the OAS member countriesPublication of labour market statistics and national accounts based on a common classification system and level of data disaggregationAn agreed framework for measurement – ensuring consistency across countriesRegularly updated accounting systemsCreative / Cultural Satellite Accounts are an option to provide for a coherent framework for gathering and analysing statistical information on the Creative/Cultural economy
18 Creative / Cultural Satellite accounts A number of the OAS Member States, including Colombia, Argentina and Chile produce creative/cultural satellite accounts / yearbooks.These are central sources which contain a detailed analysis of the creative/cultural economy, including a wide range of cultural statistics and sub-sectoral data.The key objective and benefit of cultural accounts is that they produce information that makes possible economic analysis and evaluation of cultural activities in the country and to facilitate public and private decision-making in the cultural sector.
19 Creative / Cultural Satellite accounts Data included in Colombia’s Cultural accounts includes statistics on the following key creative/cultural topics:- PublishingBooksMagazinesNewspapersAudiovisualsMoviesVideosTelevisionVideogamesRadioMusicCultural AreasLibrariesIn general, satellite accounts provide data on key areas of interest, such as:Value addedEmploymentCultural Infrastructure & Consumption
24 Next StepsThe format for the final report will include:Excel spreadsheets for all OAS and benchmark countriesEconomic dashboards to summarise key information and trendsNarrative highlighting key findings, main trends, and information gaps and recommendation.The final report is to be submitted by May 1st.
25 APPENDIX 1: Review of International Labor Force Surveys
26 Review of international Labour Force Surveys Levels of disaggregation and industrial classification systems vary across countriesCauses comparability issuesCountryIndustrial Activity classification used in LFSOccupation Classifications used in LFSClassificationCodesLinkageAustraliaANZSIC158ISIC-Rev.3.ASCO340ISCO-88BoliviaNational ISIC adaptation33ISIC-Rev.2 2-digit levelCOTA89ISCO-68Botswana(BSCO).No information.ISIC-Rev.3National ISCO adaptationISCO-88.Brazil169ISIC Rev.2.381ISCO-1968CanadaNAICS312.ISIC- Rev.3. ( indirect)SOC-91514ISCO-88. (indirect)Colombia444ISIC- Rev.3.No informationISCO digitsEgypt1810FranceNAF696ISIC-Rev.3. NACEPCS455IndiaNIC931JamaicaNational classification classificationISIC-Rev.2.National classificationISCO-88 Partially linkedJapanISIC-Rev.2 2 and 3 digit15ISCO-68 at the 1st digit levelJordanISIC-Rev.3 3-digit levelISCO digit level.KenyaISIC-Rev.2 at the 3rd digit levelMexico390ISIC Rev.3CMO465NigeriaISIC digit and 3-digitISCO digitNorwayISIC-Rev.3 at the 2-digit level.353Korea, Republic ofKSICISIC-Rev.3 2nd digit levelKSOCISCO-88 2nd digit levelSingaporeSSICISIC-Rev.3 First digit levelSSOC8.ISCO-88. First digit levelSouth Africa Africa190.369United KingdomSIC92.458.ISIC-Rev. 3 at the 4-digit level;SOC374In process: harmonization with ISCOUSAUS Census Bureau’s Industrial Classification System.236ISIC-Rev.2. (indirect) NAICSOCS501ISCO-1968 IndirectZimbabwe13ISIC-Rev.2