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How to Catch and Keep Volunteers

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1 How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

2 How to Catch and Keep Volunteers
Volunteer Basics Today’s Volunteer Volunteer Recruitment Volunteer Retention Volunteer Recognition We make a living by what we get, but we make a life by what we give.  ~ Winston Churchill How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

3 Volunteer Toolbox How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

4 $19.51 per hour How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

5 How volunteers Can Benefit an Agency
Create community involvement Increase your organization’s visibility Get more accomplished Sustain or expand number of people you serve Control or reduce your costs Respond quickly to changing needs or a crisis How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

6 Volunteer Stats 44 percent of adults volunteer
109 million Americans volunteer Rate of volunteering increases with level of education and household income Women are more likely to volunteer then men How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

7 Why do people volunteer?
Guilt To escape To gain status To give back Personal growth To gain experience To be an advocate To get out of the house Because someone asked To become an agent of chang To gain services for themselves How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

8 2 Way Relationship How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

9 Volunteer Trends Volunteers Want A meaningful/challenging opportunity
Issue based opportunities A Professional environment A fast response Shorter volunteer assignments How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

10 Volunteer Basics How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

11 First Things First Conduct a needs assessment
Make a list of possible volunteer positions Gather support from others in your agency Identify strengths and weaknesses (staff,facility,equipment) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

12 Create a Job Description Training Requirements
First Things First Create a Job Description Job Title Position Overview Qualifications Responsibilities Benefits Training Requirements Contact Person How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

13 SAMPLE VOLUNTEER JOB DESCRIPTION
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

14 Develop a Policies and Procedures Manual
First Things First Develop a Policies and Procedures Manual Volunteer Rights and Responsibilities Emergency Procedures/Contacts Service Delivery Procedures Standards of work and dress Training/ Probationary Period Corrective action Reasons for Dismissal Timesheets How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

15 Example VOLUNTEER RIGHTS AND RESPONSIBILITIES
Volunteers Have the Right to: Be extended the right to be given meaningful assignments Be treated as an equal Appropriate training and supervision Be recognized for a job well done Be kept informed through trainings, memorandums and volunteer meetings How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

16 Volunteer Toolbox Sample Volunteer Policy and procedure manual, sample volunteer job description How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

17 Today’s Volunteer How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

18 Generation Y Optimistic, positive and friendly Active learners
Multi taskers Technology is expected Always connected (Adapted from Billings and Kiwalski,2004;Johnson & Romanell,2005) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

19 Generation X Tech savvy Media savvy Self reliant Adapt well to change
Try and attain multiple goals at once How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

20 (BOOMNET: Capturing the Baby Boomer Volunteers – A Research Project)
Baby Boomers Driven and dedicated Equate work with self worth Want open communication Want educational opportunities (BOOMNET: Capturing the Baby Boomer Volunteers – A Research Project) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

21 Silent Generation Strong regard of law, order, religion By the book
People who went along and got along Value safety and security How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

22 Research Demographics of your community
Volunteer Toolbox Research Demographics of your community How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

23 Volunteer Motivators How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

24 McClelland’s Social Motivators
Affiliation Influence Achievement McClelland’s Social Motivators How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

25 Affiliation Holds a high belief in goals or ideals of the organization
Opportunities for making friends Likes to be popular Enjoys and wants interaction Desires harmony Likes to help others Volunteer Assignments Volunteer \Coordinators PR Activities Social Committee Hospitality/Special Events Holds a high belief in goals or ideals of the organization How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK “Understanding Volunteers” Points of Light Foundation

26 Achievement Concerned with Setting and Meeting Personal Goals
Seeks Opportunities for increased responsibility Wants Clearly stated goals Seeks Opportunities for advancement Goal Oriented Strong need for feedback Concerned with Setting and Meeting Personal Goals How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK “Understanding Volunteers” Pints of Light Foundation

27 Influence/Power Desire to influence or lead people and activities
Likes to lead Wants interaction with top management Desires opportunity to train/teach others Wants opportunity for increased responsibility and authority Volunteer Assignment Public Speaking Fundraising Board of Directors Program/Policy development Desire to influence or lead people and activities How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

28 Volunteer Recruitment
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

29 Volunteer Recruitment
Set Goals and Objectives Set your plan in motion Monitor and Track Re-direct/Re-design Be Patient How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

30 Recruitment Message Need: What is the problem?
Solution: How can the problem be solved? Fears: Will I be capable of helping? Benefits: What’s in it for me? Contact: How do I get involved? How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

31 Need: What is the problem?
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

32 Solution: Can this job solve it?
Big Brothers Big Sisters PSA How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

33 Fears: Will I be capable of helping?
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

34 Benefits: What’s in it for me?
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

35 Contact: How do I get involved?
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

36 WII-FM Creating Your Message How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

37 Recruitment: Motivational Messages
Helping Others Gaining work experience/learn new skills Stay active and involved Meet new people Make professional contacts Gain academic credit Build self confidence Use your gifts and talents Improve the community Influence/Empower Others How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

38 Helping You Achieve Your Goals Personal/Professional Rewards
Addressing the needs of the community Areas of training are listed How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

39 Golden Rules of Recruitment
Ask Be flexible Sell the benefits Volunteers have options Be specific Recruit for diversity Be Ready Quality over quantity How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

40 Volunteer Recruitment
Trends in Action: Recruitment Strategy How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

41 Trend 1: Issue Based AmeriCorp Vista
Thirty-seven million Americans live in poverty. Through AmeriCorp VISTA, you can make a tangible difference. And, you’ll find the fulfillment that comes from using your knowledge and skills to help those in disadvantaged circumstances turn their dreams into reality (www.americorp.gov) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

42 Trend 2:Meaningful/Challenging Work
Volunteer for Children's Hunger Alliance As a volunteer, you can help bridge gaps between diverse populations, build lasting relationships, offer hope, create healthier families and healthier communities and have fun too! Whether you want to make a long-term or short-term commitment, there are volunteer opportunities for everyone (Childrens Hunger Alliance,www.childrenshungeralliance.org) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

43 Trend 3:Shorter Assignments
Tax preparation volunteers are needed during tax season, January 15 to April 15, to help low-income families claim the tax credits they're entitled to for the 2007 tax year. You can help boost a family's annual income by up to 50%! Exact dates and times vary by site based on volunteer availability. United Way of Ventura County (http://www.volunteerventuracounty.org) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

44 Sample marketing/recruitment materials
Volunteer Toolbox Sample marketing/recruitment materials How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

45 Volunteer Recruitment
Delivering Your Recruitment Message How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

46 Getting the Word Out How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

47 Send email alerts on a regular basis
Media Press release Media contacts Send alerts on a regular basis Become an expert or go-to person in your community Develop a relationship with your local media How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

48 A satisfied volunteer is the best recruiter!
Existing Volunteers A satisfied volunteer is the best recruiter! How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

49 Power in Partnerships Colleges or Universities High Schools
Workforce Development Programs Vocational Rehabilitation Programs Job and Family Services-TANF Recipients Workers Compensation VISTAS Service Organizations-Kiwanis How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

50 Volunteer Match sites Volunteer Match Idealist.org
Points of Light Foundation Local United Way 1-800-VOLUNTEER.org CharityAmerica.com Craig’s List Guide Star How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

51 Internet Website Volunteer Match sites College internship/career sites
Social media More comfortable form of recruitment for people How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

52 Website Strategically place volunteer opportunities
Online volunteer application Update frequently Make it easy to use How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

53 Social Media “The future of communication”
Shift in how people communicate Shift in where we get our information Real time response How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

54 Social Media Types Blogs Social Networks Video/Photo Sharing Pod casts
Groups Message Boards How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

55 Facebook Select “friends” to connect with online
Average person has 120 friends Over 175 million active users Over 18 million users update profile each day Fastest growing demo-people over 30 (facebook.com) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

56 How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

57 Twitter Quick bits of news “tweets” Select people to “follow”
4-5 million users 5,000-10,000 new accounts are opened each day 200,000 active users per week How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

58 Emergency Preparedness
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

59 Blogs Online journal Opportunity to give a new perceptive to the organization Get insight Can be updated more quickly then a website Increases traffic How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

60 Volunteer Blog How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

61 You Tube Allows people to upload videos
You can share or comment on the videos Every minute, ten hours of video is uploaded 51% of users visit the site on a weekly basis (www.youtube.com) How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

62 How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

63 Using Social Media Effectively
Count the Costs Build what you can manage Find the best platform Have a plan of action How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

64 Volunteer Toolbox Compile Media Contact List, Register volunteer/internship match websites, create database of names for networking opportunities How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

65 Volunteer Recruitment
Recruiting Today’s Volunteer How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

66 Gen Y: Volunteer Design
Provide opportunities for leadership/development Design work that is team based Environment must be fun and interactive Highlight the benefit of gaining experience/pathway to employment Likes a high level of freedom Want an immediate response to learning needs How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

67 Gen Y: Recruitment Tactics
Target religious youth groups Guidance counselors Advertise at malls/recreation centers Use the internet,radio,social media Peer to peer recruitment How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

68 Example http://www.dosomething.org/Clubs
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

69 Gen X:Volunteer Design
Provide flexibility Tech centered tasks How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

70 Gen X: Recruitment Tactics
Internet Social Media Text Messages Promote Work/Life Balance How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

71 How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

72 Baby Boomers: Volunteer Design
Create opportunities for mentorship Design and manage like paid positions Consider skill set and experience How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

73 Baby Boomers: Recruitment Tactics
High profile Media Established Organizations New skill development How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

74 Silent Generation: Volunteer Design
Focus on skills and experience Create opportunities for mentorship and leadership Provide variety How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

75 Silent Generation: Volunteer Recruitment
Use established networks Traditional media outlets How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

76 Example http://www.getinvolved.gov/grantees/psa/index.asp
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

77 Recruitment Principles
Ask Be flexible Sell the benefits It’s not All about you Be specific Recruit for diversity Be prepared Seek quality over quantity How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

78 Barriers for Volunteers
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

79 Barriers for Volunteers
Lack of Confidence They Don’t know you need Help Bureaucracy Disabilities/Special Needs They’re not Buying It How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

80 Troubleshooting How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

81 Volunteer Toolbox Begin researching characteristics of demographic groups in your community How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

82 Volunteer Retention Keeping VolunteerS
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

83 Structure Identity Placement Training Support Motivation Reward
How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

84 Provide Structure Volunteer job description Have a plan
Written guidelines/expectations Be ready How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

85 Identity Idea of Belonging provide validation
Create a supportive atmosphere between staff and volunteers How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

86 Volunteer Placement Have a plan for the intake and processing of volunteer applications Forms and applications Response time Follow-up procedure Database/Record Keeping 2. Interviewing the volunteer Helps gain insight Have a standardized interviewing process Determine which KSAs that are needed design questions around them How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

87 Orientations How to Catch and Keep Volunteers
Noni McMillian, FIRSTLINK

88 The Orientation Should
Make Volunteer feel welcome and at ease Give a good first impression Confirms the volunteer’s decision Reduce training time How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

89 Volunteer Placement: Orientation
Develop your orientation Be prepared when they arrive Begin building a relationship Make them feel like partners How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

90 Sample Orientation Agenda
Welcome Mission, Goals of organization Organization History Tour Staff Introductions w/ overview of each department Organizational Culture-Policy and procedure manual Upcoming Events How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

91 Orientation Packet Organizational literature 2-1-1 information
Organizational chart Map of building Department phone list Volunteer handbook How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

92 Volunteer Placement: Training
Anatomy of a Good Training Program Build on Participant’s experience Make training interactive Communicate a variety of ways Apply learning How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

93 Trainings Volunteers Want
How to Manage time and energy effectively Improving skills for current role New skills for new challenges How to recruit and prepare future volunteers How to work as a team with paid staff How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

94 Support Provide feedback Make time to talk Ask for their opinions
Recognize burnout Keep in touch How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

95 Staff and Volunteers Working Together
Staff and volunteers are partners. Partners work together for a common purpose How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

96 Must Understand what’s motivating the volunteer!
Motivation Must Understand what’s motivating the volunteer! How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

97 Keeping Them Engaged: Affiliation
Public relation activities Volunteer coordinators Support activities done in groups Orientation of organization Mentoring new volunteers Social director How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

98 Keeping Them Engaged: Achievement
Public speaking Fund raising Program planning Policy committees How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

99 Keeping Them Engaged: Influence
Advocacy opportunities Place on board of directors Job assignments that allow them to teach Job assignment that allows them to persuade others How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

100 Reward Volunteers want to be rewarded Volunteers want to be recognized
Make sure the Thank You fits How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

101 If you want my loyalty, interests, and best efforts, remember that I need….
A sense of belonging A sense of sharing To feel a sense of purpose To know what is expected of me To see progress The Effective Management of Volunteer Programs. J. Donald Philips, Hillsdale College, Hillsdale, Michigan. How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

102 Volunteer Toolbox Sample Interview Form, sample volunteer application, sample training agenda How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

103 Volunteer Recognition
Celebrating Your Volunteers How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

104 Recognition Must be Genuine Should be meaningful
Not a one size fits all Have a clear process for recognition Get everyone involved How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

105 Meaningful recognition = increased satisfaction
Make it Count Meaningful recognition = increased satisfaction How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

106 Volunteer Recognition
Intrinsic vs. Extrinsic Informal Recognition How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

107 Formal Recognition Programs
Focus should be on volunteers Individual recognizing the volunteer should know him/her Provide volunteer an opportunity to share their story How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

108 Celebrating Volunteers
Saying thank you Social events Gifts Be a real person Greet them when they arrive Give additional responsibilities Surprise with coffee and donuts Volunteer of the month Celebrate NVW Provide scholarships Make them feel valued How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

109 Recognition: Power Nomination in area, state or national recognition program Appreciates titles Special perks Represent the agency How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

110 Recogintion:Affiliation
Name in newsletter/website Personal notes from supervisors Acknowledgement in public setting Recognition events How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

111 Recoginition:Achievement
Note from supervisor Awards/Certificates of accomplishment Story in newsletter that tells about their specific achievements How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

112 Volunteer Toolbox Wholesaler or store that offers volunteer recognition items, assortment of greeting cards, Software or tracking system for volunteers hours How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

113 Indicators of Successful Programs
Attraction and recruitment of new volunteers Retention of current volunteers Increase in volunteer productivity Word-of-mouth referrals to potential volunteers Reduced workload for regular staff How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK

114 Thank You! How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK


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