E. The Convention Send-off –National conventions once provided great drama, but now are a formality, which means less TV time. –Significant rallying point for parties –Key note speaker on first day of Convention –Party platform: statement of a partys goals and policies for next four years Debated on the second day of the Convention –Formal nomination of president and vice-president candidates on third and fourth days –Ann Romney 2012 Republican Convention Speech –http://www.cbsnews.com/video/watch/?id= nhttp://www.cbsnews.com/video/watch/?id= n –Michelle Obama 2012 Democratic Convention Speech
II.The Campaign Game A. The High-Tech Media Campaign –Direct mail used to generate support and money for the candidate –Get media attention through ad budget and free coverage –Emphasis on marketing a candidate –News stories focus more on the horse race than substantive policy issues
III. Money and Campaigning A. The Maze of Campaign Finance Reforms –Federal Election Campaign Act (1974) Created the Federal Election Commission (FEC) to administer campaign finance laws for federal elections Created the Presidential Election Campaign Fund Provided partial public financing for presidential primaries –Matching funds: Contributions of up to $250 are matched for candidates who meet conditions, such as limiting spending. Provided full public financing for major party candidates in the general election Required full disclosure and limited contributions
C. Are Campaigns Too Expensive? –Fundraising takes a lot of time. –Incumbents do worse when they spend more money because they need to spend to defeat quality challengers. –The doctrine of sufficiency suggests that candidates need just enough money to win, not necessarily more.