We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byGabriella Smith
Modified over 2 years ago
© 2006 Open Grid Forum Marketing OGF February 25, 2008 OGF 22, Cambridge, Massachusetts
© 2006 Open Grid Forum 2 Agenda Welcome and Introductions - 5 min Review OGF21 Actions and Progress - 10 min OGF The Work of the Tiger Team - 15 min OGF-EU Project - 10 min OGF Marketing Challenges - 10 min Plenary Discussion - OGF Value and Marketing - 30 min Wrap-up and Actions - 10 min
© 2006 Open Grid Forum 3 Review of Seattle Comments on what OGF marketing needs to do: OGF needs to help people to understand who OGF really is, not what we were in the past or what we want to be – basically to clear up all the mis- perceptions OGF needs to have messages to governmental funding agencies about the benefits of what OGF does i.e., standards levels the playing field OGF needs promotional materials in the form of a few ppt slides that all members can use to talk about what OGF does and in an overview document that focuses on the benefits of what we do OGF should use the OGF landscape document as a living document for the members to rally around
© 2006 Open Grid Forum 4 Review of Seattle Comments on crafting a macro message for OGF: Stay away from the words grid and standards What/why/how/who Example macro message: OGF creates business value and enables scientific discovery for the global, knowledge based economy through the creation of open standards and best practices (need to work in the idea of promoting the adoption of new distributed computing technologies) Check SNIA and IETF web sites for good examples of macro statements for organizations that are similar organizations Any messaging strategy need to take into account who the audience is…need micro messaging for separate audience types Discussion on train analogy (what business is OGF in)– are we in the business of laying tracks or are we in the transportation business We should focus on the products and services we produce for the macro message (3 buckets of value) and all messaging We need an elevator pitch as part of our messaging strategy
© 2006 Open Grid Forum 5 Review of Seattle The Draft Messages
© 2006 Open Grid Forum 6 Review of Seattle THE TIGER TEAM
© 2006 Open Grid Forum 7 Options Summary OptionSummary 1 Wind UpStill no natural home for community or for solving the problems within the Grid context 2 Business As UsualIt hasnt worked for 2 years, why would this change? 3 Enterprise FocusHigh risk by throwing away existing community and betting on being able to (re-)attract vendors and end users 4 Sharper Focus, Existing Scope Could work – but may still spread the organization too thin and we may now lack the critical mass in the enterprise space 5 eScience FocusBack to the future!
© 2006 Open Grid Forum 8 Recommended Actions Choose An Option – Merge 4 and 5 Enhance website to articulate priority activities and deliverables Focus attention on groups producing highly relevant outputs Nurture with proven leadership and expertise Manage toward aggressive but realistic milestones for delivery Explore natural adjacencies where existing work has applicability 8
© 2006 Open Grid Forum 9 A NEW DEVELOPMENT OGF - EUROPE
© 2006 Open Grid Forum 10 DISCUSSION Test the Marketing Messages Marketing OGF as an organization Marketing the products of OGF Marketing Priorities Remember what marketing there will be will largely be done by volunteers What can I do to help?
© 2006 Open Grid Forum 11 NEXT STEPS ?
EWBs direction in more detail – June 1 st 2009 In two previous s, we identified why EWB thinks that stronger connections between Canada and Africa.
Module 8: Monitoring, evaluation and learning – for increased impact and improvement of the IEA process.
U.S. Department of the Interior U.S. Geological Survey Data Services Task Team Proposal Discussion at WGISS #25 February, 2008 Lyndon R. Oleson U.S. Geological.
Design and facilitation: Michelle Laurie Knowledge management specialist Strategic research, communication and collaboration for influencing policy and.
The Project Cycle Management Course presented by Simon Pluess World Alliance of YMCAs.
Promote Innovation BSBINN301A – Promote innovation in a team environment Additional notes for Contribute to workplace Improvements With Sue Cameron.
1 Investment (open for growth) peer challenge East Sussex councils 10 – 14 March 2014.
Creating Strategic Alignment Across a Large, Complex Enterprise Lala Mamedov, Intuit David Kay, DB Kay & Associates.
© 2006 Open Grid Forum The Hitchhikers Guide to the Open Grid Forum OGF101.
© 2006 Open Grid Forum OGF-22 Opening Keynote Craig A. Lee, President, OGF February 25, 2008 OGF-22, February 25-29, 2008 Hyatt Regency Cambridge.
Cold Calling – Sales Training Jim Tersteeg. Cold Calling What is it? –Cold calling is the process of collecting the required information on your targeted.
© 2006 Open Grid Forum Joel Replogle, 20 June 2010 OGF101- Introduction to the Open Grid Forum.
Working in a Business Enterprise: An Introduction Access 2.
Manage an IT Project. Aim This presentation is prepared to support and give a general overview of the ‘How to Manage and IT Project’ Guide and should.
Last Modified 3/2/2014 7:16:14 AM Delaware LEA Liaison Workshop Partnerships with LEAs: a common language for meeting facilitation November 30, 2010.
Jennifer Chubb, Research and Innovation Officer, The University of York, UK © Research with Impact in the Arts, Humanities and Social Sciences.
Bringing the Benefits of Technology to Your Organisation Dr Simon Davey, Omega Alpha Limited.
Building a Recovery Focused Mental Health System: Reflections on Systems Change and Growth in Community Mental Health November 7, 2008 Canadian Innovations.
Slide 1 Welcome to Advanced Statement of Work Writing Please… Sign the class roster, fill out a tent card, pick up a handout, and help yourself to snacks.
Strategic Planning an introduction Economic Development Summit Round II January 23, 2010.
An overview of the National Performance Measures 118 NOVEMBER 2011 THE CORPORATION FOR NATIONAL & COMMUNITY SERVICE.
Introduction to Project Management session 1. Project management Over the course we will look at: Projects and their features. The project Life Cycle,
Stuart Hollis SKILLS FOR SUSTAINABLE GROWTH Consultation on the future direction of skills policy Mark Ravenhall, Director of Operations.
A Guide-How to make a 15-minute presentation template. Use this as a guide when creating your business presentation for early-stage investors. Each slide.
Query Health Pilots Sub-Work Group December 8, 2011.
DMEM Centre for Strategic Manufacturing Team Performance Measurement Jill MacBryde & Kepa Mendibil Centre for Strategic Manufacturing University of Strathclyde,
January 25, 2010 Metropolitan Business Planning Initiative Project Kick-Off Meeting CONFIDENTIAL – for Internal Team & Partner Discussion ONLY.
1 webcredible | user experience research design training 1 User research findings University of Hull.
1 Meridio Training – Consulting Elite. 2 Course objectives By the end of this training session you will: Understand why the Elite programme is being introduced.
Becoming Australias leading organisation for girls and young women in leadership and personal development.
© 2016 SlidePlayer.com Inc. All rights reserved.