2Recommendation #1 for Granville Island Brewing Using the diversity in culture as an advantage and expand the market to maximize profits.
3RationaleVancouver is a multicultural city that has a great number of immigrantsGranville Island Brewing is mostly known to local peopleRelied on the preference of local people heavilyOther brewers are also targeting the same segment of the customer baseWork ahead of competitors and maximize the profit by breaking into the new market of immigrants
4Implementation Implementations needed to be seriously planned Extensive research on the preference taste, market potential, population and the target customerThe research could include survey, blind tasting, focus groupmarket plan and strategies that could increase the responsiveness of the new market.Brand awarenessMonitor and evaluating the effectiveness of the marketing plan and strategies
5Cost Possibilities for cost on developing new taste Cost could be mainly on marketing the productsEstimated spending of $20000~ Canadian on promotion and sponsorship every month
6Timeline and Evaluation Take up to one to two years on finding the preference tasteNeeds to be carefully planned and implementedLong period of time for implementing is expectedMonitor the business by the responses of the new marketPositive responses on taste and promotions could be the key for further successEvaluation could be determined by the annual financial reportFocus on the long term profitability to evaluate the success of this recommendation.