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Biography for Tom Doyle Manager of Theatre Church Consultants at NCM Manager of Theatre Church Consultants at NCM Works with almost 200 theatre churches.

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Presentation on theme: "Biography for Tom Doyle Manager of Theatre Church Consultants at NCM Manager of Theatre Church Consultants at NCM Works with almost 200 theatre churches."— Presentation transcript:

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3 Biography for Tom Doyle Manager of Theatre Church Consultants at NCM Manager of Theatre Church Consultants at NCM Works with almost 200 theatre churches weekly Works with almost 200 theatre churches weekly 52% Church plants, 43% Multi-site, 5% Relocation 52% Church plants, 43% Multi-site, 5% Relocation Approximately 60,000 church attendees weekly (3M annually) nationwide Approximately 60,000 church attendees weekly (3M annually) nationwide For last 8 years provide facilities and theatre church consultation for churches nationwide For last 8 years provide facilities and theatre church consultation for churches nationwide Grew up attending three different church plants Grew up attending three different church plants NCM Customers, Mark Batterson, National Community NCM Customers, Mark Batterson, National Community Todd Bishop The Point and Trinity Jordan Elevation Todd Bishop The Point and Trinity Jordan Elevation Consult on all aspects of theatre church use Consult on all aspects of theatre church use Technical, logistical, marketing, growth & expansion Technical, logistical, marketing, growth & expansion

4 National Community Church Snapshot Launched in 1996 in a school Launched in 1996 in a school Six campuses throughout Washington DC Ebenezers Coffeehouse, Ballston Commons, Gala, Georgetown, Kingstown and Potomac Yards Six campuses throughout Washington DC Ebenezers Coffeehouse, Ballston Commons, Gala, Georgetown, Kingstown and Potomac Yards One Building, five theatre locations One Building, five theatre locations Building People, not Steeples Building People, not Steeples

5 Biggest Cinema Network

6 Unmatched Scale The Most Theatres The Most Theatres 1,400+ Theatres Nationwide 1,400+ Theatres Nationwide Large Multiplexes Large Multiplexes 75% of NCM Theatres have 10+ screens 75% of NCM Theatres have 10+ screens Premium Locations Premium Locations Top 140 DMAs Top 140 DMAs 74% of NCM Theatres are from the top 50 markets 74% of NCM Theatres are from the top 50 markets 65% of U.S. households are within 10 miles of an NCM Theatre 65% of U.S. households are within 10 miles of an NCM Theatre An Affluent Audience An Affluent Audience NCM Theatres median HHI is $73,427 NCM Theatres median HHI is $73,427 Average U.S. median HHI is $50,000 Average U.S. median HHI is $50,000

7 Disclaimer Im not a Church Planter….I just work with them Im not a Church Planter….I just work with them Im not a Multi-Site pastor….I just work with them Im not a Multi-Site pastor….I just work with them Eight years of mistakes and successes Eight years of mistakes and successes Hundreds of Meetings, Surveys, Conversations, Appointments, Strategic Reviews Hundreds of Meetings, Surveys, Conversations, Appointments, Strategic Reviews

8 Key Factors in Location Selection Demographics Demographics Culture Culture Your DNA Your DNA Pros and Cons of Typical locations Pros and Cons of Typical locations Budgets and Tactics Budgets and Tactics

9 Changes in Church Planting Old School Planting Mobile Ministry Market Place Ministry

10 Not all locations are the same

11 Location, Location, Location

12 Demographics Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. commonly used demographics include gender, race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even location. Via Wikipedia 2010 Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research. commonly used demographics include gender, race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, and even location. Via Wikipedia 2010humanpopulation demographic profileshumanpopulation demographic profiles

13 Macro Demographics U.S. population……320 million U.S. population……320 million 68 Million babies since Million babies since 1990 Continual shift to South and West Continual shift to South and West Largest minority group is now Hispanics Largest minority group is now Hispanics Fastest Growing States by % WY, UT, CO Fastest Growing States by % WY, UT, CO Fastest Growing States by # TX, CA, NC Fastest Growing States by # TX, CA, NC

14 Local Demographics

15 Growth Barriers Highways, Major Intersections Highways, Major Intersections Bodies of water Bodies of water Hills, Ridges, Mountains,Canyons Hills, Ridges, Mountains,Canyons Railroads and Airports Railroads and Airports Public transportation Public transportation Natural Traffic Patterns Natural Traffic Patterns

16 Local Demographics

17 Keys to Barriers Understand that they exist Understand that they exist Understand that culture can change due to barriers Understand that culture can change due to barriers Identify what changes due to barriers Identify what changes due to barriers Urban examples Urban examples

18 Your DNA What Demographic? What Demographic? What Culture? What Culture? What Style? What Style? Before you sign a lease you better have this figured out! Before you sign a lease you better have this figured out!

19 Now You Can Start Lots of Options Lots of Options Churches, Hotels, Schools, Store Fronts, Theatres, Churches, Hotels, Schools, Store Fronts, Theatres, Before you get into Size, Shape and How much Before you get into Size, Shape and How much Lets begin with an end in mind! Lets begin with an end in mind!

20 What does our society say about location? Ray Oldenburg Ray Oldenburg The Great Good Place 1989The Great Good Place 1989 First Place….Home First Place….Home Second Place…..Work Second Place…..Work But there is also a Third Place….. But there is also a Third Place….. But first lets understand a little history But first lets understand a little history

21 Where did the first Christians gather? Aeropagus Acts 17:24 Aeropagus Acts 17:24

22 The Third Place Third places are "anchors" of community life and facilitate and foster broader, more creative interaction. Third places are "anchors" of community life and facilitate and foster broader, more creative interaction. All societies already have informal meeting places; All societies already have informal meeting places; In modern times is the intentionality of seeking them out as vital to current societal needs. In modern times is the intentionality of seeking them out as vital to current societal needs.

23 The Third Place Oldenburg suggests these hallmarks of a true "third place": Oldenburg suggests these hallmarks of a true "third place": Typically free or inexpensive; Typically free or inexpensive; Food and drink, while not essential, are important; Food and drink, while not essential, are important; Highly accessible: proximate for many (walking distance); Highly accessible: proximate for many (walking distance); Involve regulars – those who habitually congregate there; Involve regulars – those who habitually congregate there; Welcoming and comfortable; both new friends and old should be found there. Welcoming and comfortable; both new friends and old should be found there.

24 Where are Third Places?? Town Square Town Square Downtown Main Street Downtown Main Street Coffee House Coffee House Schools Schools Movie Theatres Movie Theatres Others Others

25 Mobile Ministry- Locations

26 Key Drivers Of Church Plant Success Location – Elementary Schools Typically in neighborhoods Typically in neighborhoods Existing area for Childrens Ministry Existing area for Childrens Ministry Typically a lower cost solution for space Typically a lower cost solution for space Main Worship area can be difficult to outfit Main Worship area can be difficult to outfit Parking is typically a challenge Parking is typically a challenge Relational, community building with staff Relational, community building with staff In example city 42 Elementary Schools In example city 42 Elementary Schools

27 Worship Space - School

28 Key Drivers Of Church Plant Success Location – Middle Schools Typically in neighborhoods - serve wider area Typically in neighborhoods - serve wider area Not as good for Childrens Ministry as Elementary Not as good for Childrens Ministry as Elementary Typically more expensive then Elementary Typically more expensive then Elementary Worship area can be difficult to outfit – but not always Worship area can be difficult to outfit – but not always Parking is better then Elementary School Parking is better then Elementary School Relational, community building with staff Relational, community building with staff In example 12 middle schools In example 12 middle schools

29 Childrens Space - School

30 Key Drivers Of Church Plant Success Location – High Schools Typically at edge of neighborhoods - serve broad area Typically at edge of neighborhoods - serve broad area Classrooms for Childrens Ministry Classrooms for Childrens Ministry Typically higher cost then all other school Typically higher cost then all other school Worship area can be GREAT– but not always Worship area can be GREAT– but not always Parking is good Parking is good Highest relational, community building with staff Highest relational, community building with staff In example 4 High Schools In example 4 High Schools

31 Key Drivers Of Church Plant Success Location – Community Center The hardest to find, and fewest available The hardest to find, and fewest available Childrens Ministry can be a challenge, but manageable Childrens Ministry can be a challenge, but manageable Worship Area is easy Worship Area is easy Parking typically not a problem Parking typically not a problem Typically the lowest cost Typically the lowest cost Relational, community building leader Relational, community building leader In example 8 community centers In example 8 community centers

32 Key Drivers Of Church Plant Success Location – Movie Theatres Easy to scale from one auditorium to the next largest Easy to scale from one auditorium to the next largest Childrens Ministry can be a challenge, but manageable Childrens Ministry can be a challenge, but manageable Parking is plentiful Parking is plentiful Typically higher in cost Typically higher in cost Relational, community building leader Relational, community building leader In example 4 High Schools In example 4 High Schools

33 Worship Space - Theatre

34 Key Drivers Of Church Plant Success Location – Movie Theatres, Town Center Middle of the Marketplace –Everyone knows the location Middle of the Marketplace –Everyone knows the location Childrens Ministry can be a challenge, but manageable Childrens Ministry can be a challenge, but manageable Worship Area is easy Worship Area is easy Easy to scale from one auditorium to the next largest Easy to scale from one auditorium to the next largest Parking is plentiful Parking is plentiful Typically higher in cost Typically higher in cost Relational, community building leader Relational, community building leader

35 Childrens Space – Movie Theatre

36 Town Centers – Movie Theatre

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38 Budget and Tactics Personal, Equipment, Marketing, Location Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K.most 25K Equipment ranges from 5K – 250K.most 25K Marketing ranges from 5K – 100K…most 10K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics Match your budget with your tactics

39 Budget Savers Build with volunteers first Build with volunteers first Part time staff then full time staff Part time staff then full time staff Grow with your equipment, you dont NEED the best Grow with your equipment, you dont NEED the best Wasteful equipment areas computers, staging, projectors Wasteful equipment areas computers, staging, projectors Online Marketing vs. Offline Marketing Online Marketing vs. Offline Marketing Healthy churches spend between 20%-30% on location Healthy churches spend between 20%-30% on location

40 Budget and Tactics Personal, Equipment, Marketing, Location Personal, Equipment, Marketing, Location Personal ranges from 10K - 80K…..most 40K Personal ranges from 10K - 80K…..most 40K Equipment ranges from 5K – 250K.most 25K Equipment ranges from 5K – 250K.most 25K Marketing ranges from 5K – 100K…most 10K Marketing ranges from 5K – 100K…most 10K Location ranges from 10K – 75K…. most 25K Location ranges from 10K – 75K…. most 25K Match your budget with your tactics Match your budget with your tactics

41 Contact Info Tom Doyle Manager, Theatre Church Consultants Tweeter: CinemaChurchGuy

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43 Top 10 Marketing Ideas All of these ideas are cheap and easy to do All of these ideas are cheap and easy to do Even better, all together they are less then 6K Even better, all together they are less then 6K Taken from some of the fastest growing churches Taken from some of the fastest growing churches

44 #1 Its ALL about Frequency? Any marketing message, process, or campaign will fail if you only do it once. Any marketing message, process, or campaign will fail if you only do it once. Research indicates that an individual needs between five and sixteen marketing impressions before an individual will recognize the brand (for aided and unaided awareness). Research indicates that an individual needs between five and sixteen marketing impressions before an individual will recognize the brand (for aided and unaided awareness).

45 #2 Personal Invites Personal invites are the most powerful tool you have Personal invites are the most powerful tool you have Educate your church on how to have conversations and when Educate your church on how to have conversations and when Business card sized invite cards Business card sized invite cards

46 #3 Opportunities to Invite Encourage your church to invite others by Encourage your church to invite others by Special friends and family weekends Special friends and family weekends Make it different, secular music, tailor your sermon, Make it different, secular music, tailor your sermon, Special series Special series Interesting give-a-ways - Ice Cream Truck, Movie Passes, Popcorn for everyone in the fifth row Interesting give-a-ways - Ice Cream Truck, Movie Passes, Popcorn for everyone in the fifth row

47 #4 Opportunities to Serve Enable opportunities to Serve Enable opportunities to Serve! Enable opportunities to Influence! Enable opportunities to Influence! Enable opportunities to Teach! Enable opportunities to Teach!

48 #5 Web-site Search Engine Optimization Search Engine Optimization Google Analytics, LifeChurch.tv Google Analytics, LifeChurch.tv It doesnt require a lot of money It doesnt require a lot of money Clover sites, Word Press, Others Clover sites, Word Press, Others Utilize Photos and Video Utilize Photos and Video Visitors must be able to determine your location quickly Visitors must be able to determine your location quickly

49 #6 The Internet Is Your Front Door Reach the younger age demographic driving church growth today. Generate and maximize buzz by sharing your vision via social media.

50 #7 Utilize Social Media Tools Consider linking Twitter, Facebook, LinkedIn Consider linking Twitter, Facebook, LinkedIn Tweet Deck, Hoote Suite, Phone Apps Tweet Deck, Hoote Suite, Phone Apps Most tools are FREE Most tools are FREE If social media is important, then it requires an investment of time If social media is important, then it requires an investment of time

51 #8 Be Missionally Focused Young adults have grown up with community service Young adults have grown up with community service Start with simple and easy programs Start with simple and easy programs Think locally. Paint the break room, clean up graffiti Think locally. Paint the break room, clean up graffiti Document and link outreach events with social media Document and link outreach events with social media

52 #9 Public Relations The root word of NEWS is NEW The root word of NEWS is NEW Every media outlet needs a NEW local story with national implications each day or week Every media outlet needs a NEW local story with national implications each day or week In different stories about Theatre Church In different stories about Theatre Church Wall Street Journal, Chicago Tribune, Denver Post, Toledo Blade, etc, etc Wall Street Journal, Chicago Tribune, Denver Post, Toledo Blade, etc, etc

53 #10 Be a Role Model Where you meet is your primary mission field. Treat it as such. Where you meet is your primary mission field. Treat it as such. Staff will be curious about you Staff will be curious about you and your church Treat staff like visitors Treat staff like visitors When things dont go right, extend grace When things dont go right, extend grace

54 Successful Church Plants Largest Theatre Church by membership – 2,500 (3 years old) Largest Theatre Church by membership – 2,500 (3 years old) Largest Theatre Church by location – Meeting House (9) Largest Theatre Church by location – Meeting House (9) Many successful theatre church plants are rapidly becoming multisite: Many successful theatre church plants are rapidly becoming multisite: Theatre Churches are in Urban, Suburban, Rural, Ethnic, Multi- Ethnic, Small Cities, Mid Size Cities, Large Cities,

55 Contact Info Tom Doyle Manager, Theatre Church Consultants Tweeter: CinemaChurchGuy

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