1. PRESENTATION TEMPLATE
DATE HERE
CONNECT Springboard - Proprietary & Confidential

2. CONNECT Springboard - Proprietary & Confidential
The goal is…
To communicate the company’s story as clearly as possible
To create excitement for the company to attract further resources
To get a second meeting!
Every presentation is unique and will have its own flow, but a template is a good start
CONNECT Springboard - Proprietary & Confidential

3. CONNECT Springboard - Proprietary & Confidential
Presentation musts:
Less Is More
13-15 Minutes only
Graphics; Keep It Simple, Standard Logo
12-14 slides with key sound-bites (3-4 per slide…the rest is your story!)
Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)
CONNECT Springboard - Proprietary & Confidential

4. CONNECT Springboard - Proprietary & Confidential
Slide 1 – Introduction
30 sec.
Elevator Pitch
Presenter and company introduction must cover:
Who you are? What is your title?
What business you are in?
What markets do you compete in?
Significant company milestones to date
2-3 Questions for the panel to focus on
Business Model, Go-to-Market Plan, Funding, etc.
CONNECT Springboard - Proprietary & Confidential

5. CONNECT Springboard - Proprietary & Confidential
Slide 2 – Pain
What is the pain? Who has it? Will they pay for the solution?
Who is your ideal customer
Is your solution “the pain killer/must have” or “the vitamin/nice to have”?
Quantify the problem concisely! ($) How much does the problem cost to its owner?
CONNECT Springboard - Proprietary & Confidential

6. CONNECT Springboard - Proprietary & Confidential
Slide 3 – Your Solution
Compelling presentation of your solution
Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple)
Relate to the problem slide
List the key points that will help the audience understand
Don’t explain the technology in detail
What is it? What it does? NOT how it does.
What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldn’t be done before?
Why are they going to pay for a solution?
Cost savings?
Increased market share?
Elimination of a bottleneck?
CONNECT Springboard - Proprietary & Confidential

7. Slide 3a – Value Proposition
If appropriate!
Articulate the exceptional value to your customers
If there are more members in the value chain, articulate value propositions for each; i.e when selling through a partner, strategic alliance to reach the end-user
CONNECT Springboard - Proprietary & Confidential

8. CONNECT Springboard - Proprietary & Confidential
Slide 4 – Business Model
Who are your ideal target customers
How do they buy? Online? Trade?
Pricing model; how are you going to make money?
Revenue Model, how will your customers scale (sales strategy)
Sell direct? Sell through (channels to market)
Graphs work
CONNECT Springboard - Proprietary & Confidential

9. Slide 4a – Technology (Solution Description)
If appropriate!
If the value is in cost savings focus on that aspect, always relate to benefits
Layman’s terms
Graphs, pictures work
Assume that the audience does not know the technological field you are in
Yet, give a compelling description without using abbreviations or techy terms
CONNECT Springboard - Proprietary & Confidential

10. Slide 5 – Market (How big is the problem?)
Demonstrate a significant market opportunity
Size, growth, maturity (graphs)
Show how your solution is positioned in the market
Demonstrate how uniquely your product fits into the market
Focus on the smallest segment for credible penetration
Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be:
Restaurant industry size: $5555 (Total Available Market-TAM)
Restaurants that buy the bread instead of cooking: $444
Restaurants that buys wheat bread: $33
Restaurants that you can reach (your target):$2 (Served Available Market – SAM)
CONNECT Springboard - Proprietary & Confidential

11. CONNECT Springboard - Proprietary & Confidential
Slide 6 - Competition
Competitive Landscape: list direct (same/similar solution providers) and indirect (current other methods, but can move into your space) competition
Southwest Airline’s direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices
Large and small companies
How you are different?
Comparison of solutions based on customers’ decision making criteria
Customer feedback, why you versus others?
Providing a detailed competitive analysis and listing the potential competitors increase your credibility
CONNECT Springboard - Proprietary & Confidential

12. Slide 7 – Competitive Advantage
What is your unfair advantage?
What are the differentiated features that will hook the decision makers?
How long does your solution last?
How often it will be replaced?
Why the customer should pay?
What is the value proposition?
CONNECT Springboard - Proprietary & Confidential

13. Slide 8 – Go to market strategy
Marketing plan and Distribution plan (address
market risk)
The sustained initiatives and processes to acquire your target customers
PR, Media, Search Engine Optimization, Advertisement, etc.
How you are going to tackle the market?
Direct versus Indirect distribution channels, alliance partners
Identify customer acquisition cost and other business metrics; benchmark against competitors
Highlight third party validation
Graphs work
CONNECT Springboard - Proprietary & Confidential

14. Slide 9 – Company Traction
Team (could be your greatest strength)
Short summary of the members key strength and achievements, particularly as it relates to the business (address management risk)
Possibly board of advisors (if recognized)
Barriers to entry: Your existing IP/ IP strategy (address technology risk)
Depending on the company stage, important milestones achieved
Short personal experience to hook the audience and to have a smooth transition to the “Problem” slide!
CONNECT Springboard - Proprietary & Confidential

15. CONNECT Springboard - Proprietary & Confidential
Slide 10 – Financials
Financial Plan – Pro-Forma
Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market
5 Year realistic estimates – graph is a must
Highlight critical assumptions/milestones, and mention if there is an important issue for the realization of revenue projections
Don’t provide details, but be prepared to present and discuss them
CONNECT Springboard - Proprietary & Confidential

16. Slide 12 – Funding (if seeking investment)
How much $ are you seeking?
Where will the money be put to use?
(i.e. 45% R&D, 20% Marketing, %10...etc)
Pie Graphs work nicely
How long will the money last?
How long until you need another cash infusion or will this be all the financing you need?
CONNECT Springboard - Proprietary & Confidential

17. Slide 13-Corporate Development
Mass
Production (II)
Phase II
Development
Project
Milestone
Pilot Test
Mass
Production (I)
Phase I
Development
Strategic
Planning
2006
2007
2008
2009
2010
Financial
Milestone
Fund
Raising (I)
US$ 1 M
Fund
Raising (II)
US$ 1.5M
IPO
Time
CONNECT Springboard - Proprietary & Confidential

18. CONNECT Springboard - Proprietary & Confidential
Slide 14 - Summary
List your strengths unique to your company
3-5 points that you want from your audience to remember when they leave the room
Repeat the 2-3 Questions you want the panel to focus on
CONNECT Springboard - Proprietary & Confidential