Presentation on theme: "CONNECT Springboard - Proprietary & Confidential PRESENTATION TEMPLATE DATE HERE."— Presentation transcript:
CONNECT Springboard - Proprietary & Confidential PRESENTATION TEMPLATE DATE HERE
CONNECT Springboard - Proprietary & Confidential The goal is… To communicate the companys story as clearly as possible To create excitement for the company to attract further resources To get a second meeting! Every presentation is unique and will have its own flow, but a template is a good start
CONNECT Springboard - Proprietary & Confidential Presentation musts: Less Is More –13-15 Minutes only –Graphics; Keep It Simple, Standard Logo 12-14 slides with key sound-bites (3-4 per slide…the rest is your story!) Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)
CONNECT Springboard - Proprietary & Confidential Slide 1 – Introduction Presenter and company introduction must cover: –Who you are? What is your title? –What business you are in? –What markets do you compete in? –Significant company milestones to date 2-3 Questions for the panel to focus on –Business Model, Go-to-Market Plan, Funding, etc. 30 sec. Elevator Pitch
CONNECT Springboard - Proprietary & Confidential Slide 2 – Pain What is the pain? Who has it? Will they pay for the solution? –Who is your ideal customer –Is your solution the pain killer/must have or the vitamin/nice to have? Quantify the problem concisely! ($) How much does the problem cost to its owner?
CONNECT Springboard - Proprietary & Confidential Slide 3 – Your Solution Compelling presentation of your solution –Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple) –Relate to the problem slide List the key points that will help the audience understand –Dont explain the technology in detail –What is it? What it does? NOT how it does. –What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldnt be done before? Why are they going to pay for a solution? –Cost savings? –Increased market share? –Elimination of a bottleneck?
CONNECT Springboard - Proprietary & Confidential Slide 3a – Value Proposition If appropriate! Articulate the exceptional value to your customers If there are more members in the value chain, articulate value propositions for each; i.e when selling through a partner, strategic alliance to reach the end-user
CONNECT Springboard - Proprietary & Confidential Slide 4 – Business Model Who are your ideal target customers How do they buy? Online? Trade? Pricing model; how are you going to make money? Revenue Model, how will your customers scale (sales strategy) Sell direct? Sell through (channels to market) Graphs work
CONNECT Springboard - Proprietary & Confidential Slide 4a – Technology (Solution Description) If appropriate! If the value is in cost savings focus on that aspect, always relate to benefits Laymans terms Graphs, pictures work Assume that the audience does not know the technological field you are in Yet, give a compelling description without using abbreviations or techy terms
CONNECT Springboard - Proprietary & Confidential Slide 5 – Market (How big is the problem?) Demonstrate a significant market opportunity Size, growth, maturity (graphs) Show how your solution is positioned in the market Demonstrate how uniquely your product fits into the market Focus on the smallest segment for credible penetration –Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be: Restaurant industry size: $5555 (Total Available Market-TAM) Restaurants that buy the bread instead of cooking: $444 Restaurants that buys wheat bread: $33 Restaurants that you can reach (your target):$2 (Served Available Market – SAM)
CONNECT Springboard - Proprietary & Confidential Slide 6 - Competition Competitive Landscape: list direct (same/similar solution providers) and indirect (current other methods, but can move into your space) competition –Southwest Airlines direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices Large and small companies How you are different? Comparison of solutions based on customers decision making criteria Customer feedback, why you versus others? Providing a detailed competitive analysis and listing the potential competitors increase your credibility
CONNECT Springboard - Proprietary & Confidential Slide 7 – Competitive Advantage What is your unfair advantage? What are the differentiated features that will hook the decision makers? How long does your solution last? How often it will be replaced? Why the customer should pay? What is the value proposition?
CONNECT Springboard - Proprietary & Confidential Slide 8 – Go to market strategy Marketing plan and Distribution plan (address market risk) The sustained initiatives and processes to acquire your target customers –PR, Media, Search Engine Optimization, Advertisement, etc. How you are going to tackle the market? –Direct versus Indirect distribution channels, alliance partners Identify customer acquisition cost and other business metrics; benchmark against competitors Highlight third party validation Graphs work
CONNECT Springboard - Proprietary & Confidential Slide 9 – Company Traction Team (could be your greatest strength) –Short summary of the members key strength and achievements, particularly as it relates to the business (address management risk) –Possibly board of advisors (if recognized) Barriers to entry: Your existing IP/ IP strategy (address technology risk) Depending on the company stage, important milestones achieved Short personal experience to hook the audience and to have a smooth transition to the Problem slide!
CONNECT Springboard - Proprietary & Confidential Slide 10 – Financials Financial Plan – Pro-Forma Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market 5 Year realistic estimates – graph is a must Highlight critical assumptions/milestones, and mention if there is an important issue for the realization of revenue projections Dont provide details, but be prepared to present and discuss them
CONNECT Springboard - Proprietary & Confidential Slide 12 – Funding (if seeking investment) How much $ are you seeking? Where will the money be put to use? –(i.e. 45% R&D, 20% Marketing, %10...etc) –Pie Graphs work nicely How long will the money last? How long until you need another cash infusion or will this be all the financing you need?
CONNECT Springboard - Proprietary & Confidential 2006200720082009 Strategic Planning Phase I Development Phase II Development Pilot Test Mass Production (II) 2010 IPO Mass Production (I) Slide 13-Corporate Development Slide 13-Corporate Development Time Project Milestone Financial Milestone Fund Raising (I) US$ 1 M Fund Raising (II) US$ 1.5M
CONNECT Springboard - Proprietary & Confidential Slide 14 - Summary List your strengths unique to your company 3-5 points that you want from your audience to remember when they leave the room Repeat the 2-3 Questions you want the panel to focus on