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Strategies LLC Taxonomy October 4, 2006Copyright 2006 Taxonomy Strategies LLC. All rights reserved. Making the Business Case for Metadata: U.S. Environmental.

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Presentation on theme: "Strategies LLC Taxonomy October 4, 2006Copyright 2006 Taxonomy Strategies LLC. All rights reserved. Making the Business Case for Metadata: U.S. Environmental."— Presentation transcript:

1 Strategies LLC Taxonomy October 4, 2006Copyright 2006 Taxonomy Strategies LLC. All rights reserved. Making the Business Case for Metadata: U.S. Environmental Protection Agency Case Study Joseph A Busch, Principal

2 2 Taxonomy Strategies LLC The business of organized information Who I am: Joseph Busch v Over 25 years in the business of organized information. Founder, Taxonomy Strategies LLC Director, Solutions Architecture, Interwoven VP, Infoware, Metacode Technologies – (acquired by Interwoven, November 2000) Program Manager, Getty Foundation Manager, Pricewaterhouse v Metadata and taxonomies community leadership. President, American Society for Information Science & Technology Director, Dublin Core Metadata Initiative Adviser, National Research Council Computer Science and Telecommunications Board Reviewer, National Science Foundation Division of Information and Intelligent Systems Founder, Networked Knowledge Organization Systems/Services

3 3 Taxonomy Strategies LLC The business of organized information Recent & current projects

4 4 Taxonomy Strategies LLC The business of organized information Agenda v Metadata themes & issues v Metadata costs & benefits

5 5 Taxonomy Strategies LLC The business of organized information Overall enterprise metadata goals v Provide a single methodology for categorizing information across EPA offices, programs, and regions. v Reduce the time it takes to successfully target and find cross-Program/Region information Enable and enforce content linking across the agency v Build common agency-wide terminology resources Eliminate multiple, ambiguous taxonomies Eliminate multiple glossaries, abbreviations and acronyms v Group things differently depending on the context e.g., ground water with drinking water, or ground water with water quality v Get the right content to the right people in the right format at the right time.

6 6 Taxonomy Strategies LLC The business of organized information Epa.gov site search v Put almost everything in the search index (PDF libraries, EIMS and other repositories, etc.) v Search across Programs & Regions on broad reaching topics. v Enable automatic synonym search (query expansion) v Avoid retrieving too much stuff. v Provide guidance about how to choose the best keywords. v Provide a single EPA-wide glossary, abbreviations and acronyms resource. v Find related information on-the-fly (more like this) v Identify major new resources (new topics, new major sites, documents of interest, whats important today)

7 7 Taxonomy Strategies LLC The business of organized information Link information to & from Programs v Enforce linking to major national information. v Identify & recommend related content when pages are submitted to CMS (content management system). v Provide reliable & efficient process to efficiently assemble super topic sites, e.g., on mercury. v Define process to assemble topical sites quickly, e.g., in response to Hurricane Katrina. v Relate things to a certain application that supports a service being provided to certain end users. v Scope linking beyond EPA including GPO, Dept of Energy, & some commercial sites. * GPO – Government Printing Office

8 8 Taxonomy Strategies LLC The business of organized information Issues in using information from other Programs v Cant reliably search information from other programs. v Terminology often means different things in different contexts, e.g., risk assessment. v Information from other programs may be contradictory, e.g., research information may conflict with regulations. v Links send people to another site. v Different look & feel. v Links are not necessarily reciprocal.

9 9 Taxonomy Strategies LLC The business of organized information Metadata v Require metadata. v Make it easy to add & change metadata. Incorporate metadata into content workflow. Pre-populate metadata. v Provide incentives for quality user-contributed metadata Provide almost instantaneous feedback using that metadata. v Make it easy to change website organization without having to re-index or re-code pages.

10 10 Taxonomy Strategies LLC The business of organized information Agenda v Metadata themes & issues v Metadata costs & benefits

11 11 Taxonomy Strategies LLC The business of organized information Success measures: Usage metrics v Reduce FOIA requests/costs. v Expand use to include different types of people (new audiences) v Improve customer satisfaction survey results Score higher on American Customer Satisfaction Index (ACSI) government-wide survey v Improve OMB Performance and Accountability Reports (PARS) Show cause and effect especially between regulation & measured outcome, e.g, arsenic removed from water and health. Provide more visibility for research pages. v Reduce cost per unique user (UU) Increase Web statistics (page hits) v Increase number of successful website searches. v Others? * FOIA – Freedom of Information Act. ** OMB – Office of Management & Budget.

12 12 Taxonomy Strategies LLC The business of organized information Success measures: IA Metrics v Increased number of links. v Increased number of internal cross-cutting links. v Reduced time to build super topic website. v Increased number of metadata fields filled-in. v Others?

13 13 Taxonomy Strategies LLC The business of organized information Benefit:Reduce FOIA* Requests Number of FOIA requests 5,000 Average cost per FOIA response $ 500 FOIA response cost per year $2,500,000 Percentage reduction of FOIA requests per year5% FOIA cost savings per year $ 125,000 Potential benefit * FOIA – Freedom of Information Act.

14 14 Taxonomy Strategies LLC The business of organized information Benefit:Reduce Other Information Requests Number of information requests 50,000 Average cost per response $ 30 Info response cost per year $1,500,000 Percentage reduction of info requests per year50% Info requests cost savings per year $ 750,000 Potential benefit

15 15 Taxonomy Strategies LLC The business of organized information Benefit:Reduce cost per unique user (UU)20052006 Total IT/Data management budget*$13,020,000$12,657,400 Percentage epa.gov1% Estimated epa.gov budget$ 1,320,000$ 1,265,740 Epa.gov unique users per year10,000,000 10,500,000 Cost per user$.13$.12 Percentage increase in users per year5% Potential benefit * Summary of EPA 2006 Budget.

16 16 Taxonomy Strategies LLC The business of organized information Benefit:Expand to new audiences % Identified target audiences Industry Advocacy General Public 33% Online survey self-identified audiences Business & Industry Advocacy General Public Competitors/Collaborators State & local governments Tribal councils Academic K-12 15% 10% 20% 10% 15% 5% 10% 5% Potential benefit

17 17 Taxonomy Strategies LLC The business of organized information Benefit:Improve customer satisfaction ACSI* score Average clicks per UU session10 Reduce clicks by10% Potential benefit * ACSI – American Customer Satisfaction Index.

18 18 Taxonomy Strategies LLC The business of organized information Benefit: Improve OMB* Performance and Accountability Reports (PARS)2006 2007 Research scoresambergreen No links to/from research pages1,0002,000 % increase in links to/from Research pages100% Potential benefit * OMB – Office of Management & Budget.

19 19 Taxonomy Strategies LLC The business of organized information Benefit: Increase number of successful website searches20062007 No of searches with 0 hits100,00020,000 % decrease in searches with 0 hits500% Potential benefit

20 20 Taxonomy Strategies LLC The business of organized information Benefit: Increase number of links (internal cross-cutting links)20062007 No. of links to/from epa.gov pages200,000400,000 % increase in links to/from epa.gov pages100% Potential benefit

21 21 Taxonomy Strategies LLC The business of organized information Benefit: Reduce time to build topic websites Time to build Hurricane Katrina site1 month Cost to build Hurricane Katrina site$ 250,000 Time to build Mercury site1 year Cost to build Mercury site$ 750,000 Potential benefit

22 22 Taxonomy Strategies LLC The business of organized information Benefit: Increased metadata consistency & quality20062007 Total epa.gov webpages500,000 No of webpages with metatags50,000100,000 Percentage pages with metatags10%20% Potential benefit

23 23 Taxonomy Strategies LLC The business of organized information Benefit:Decrease time to regulation Cost per regulation$ 150,000 Percentage decrease10% Regulations per year100 Total savings$ 1,500,000 Potential benefit

24 24 Taxonomy Strategies LLC The business of organized information Benefit:Improve e-government (one-stop-shop) Current avg cost to obtain permit$ 1,500 Total number of permits100,000 Percentage decrease5% Total savings$ 7,500,000 Potential benefit

25 25 Taxonomy Strategies LLC The business of organized information Benefit:Decrease grant cycle Get information out faster Improve quality of grant proposals More effective use of grant money Potential benefit

26 26 Taxonomy Strategies LLC The business of organized information Other potential beneits?

27 27 Taxonomy Strategies LLC The business of organized information Estimated tagging costs Taxonomy FacetHier? Typical CV Size Time/ Value (min)* Avg # values / Item$ / Min Cost/ Element AudiencesN10.252 $ 0.42 $ 0.21 SubstancesN20,000.503$ 0.42$ 0.63 FunctionsY500.501 $ 0.42 $ 0.21 IndustriesY2,500.502$ 0.42 Information TypesN20.251 $ 0.42 $ 0.11 LocationsY5,000.502 $ 0.42 OrganizationsY50.502 $ 0.42 TopicsY100.502 $ 0.42 TOTALS 28,1803.5015 $ 2.84 * Assumption: All values are automatically populated using business rules, clues, or training sets. So the time per value is editorial quality checking, not indexing from scratch.

28 28 Taxonomy Strategies LLC The business of organized information Cost assumptions ASSUMPTIONS Enterprise SW License*$ 250,000 Annual Maintenance/Support15% SW Implementation100% Annual Application Tech Support$ 50,000 Legacy Content Items100,000 Content Growth Rate15% Tagging/Item$ 2.84 Enterprise Taxonomy$ 100,000 * Assumption: Includes one-time Documentum, Northern Lights, and other SW license costs

29 29 Taxonomy Strategies LLC The business of organized information Total cost of ownership (TCO) DescriptionYear 1Year 2Year 3Year 4Year 5 SW Licenses $ 250,000 Maintenance $ 37,500 Implementation $ 250,000 Appl Support $ 37,500 Tagging Legacy Content $ 284,000 Ongoing $ 42,600 Taxonomy Creation $ 100,000 Maintenance $ 15,000 TOTAL $ 884,000$ 132,600

30 30 Taxonomy Strategies LLC The business of organized information Benefits Service efficiency increase Reduce FOIA Requests10% $ 250,000 Reduce Other Information Requests50% $ 1,250,000 Reduce cost per UU (unique user)8% $ 108,333 Reduce time/cost to build super topic website50% $ 250,000 Increase no. of webpages with metatags100% $ 142,000 Decrease time/cost-to-regulation cycle10% $ 1,500,000 Decrease time/cost to obtain permit5% $ 7,500,000 TOTAL $ 11,000,333

31 31 Taxonomy Strategies LLC The business of organized information ROI Calculations DescriptionYear 1Year 2Year 3Year 4Year 5 Costs SW Licenses/Maintenance$ 250,000$ 37,500 Implementation/Support$ 250,000$ 37,500 Build/Maintain Taxonomy$ 100,000$ 15,000 Legacy/Ongoing Tagging$ 284,000$ 42,600 Benefits* Reduce info requests $ 1,500,000 Improve website efficiency $ 500,333 Service efficiency gains $ 9,000,000 Yearly Net Benefits$ (884,000)$ 10,867,733 Payback period1.9Years until Benefits = Costs

32 Strategies LLC Taxonomy October 4, 2006Copyright 2006 Taxonomy Strategies LLC. All rights reserved. Questions? Joseph A. Busch 415-377-7912, jbusch@taxonomystrategies.com jbusch@taxonomystrategies.com For more information about the EPA Taxonomy Project please see: http://taxonomy.jkshirey.us/doku.php Logon: EPA-Taxonomy Passcode: taxonomy


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