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Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO

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Presentation on theme: "Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO"— Presentation transcript:

1 Its NOT Just About Train Timetables The Mobile Pervasive Web (WAP IS Crap) Paul Walsh CEO Paul@segala.com

2 What is Mobile Web 1.0? The Mobile Web 1.0 = WAP, iMode, Live (Premium Content) The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com Its NOT Just About Train Timetables

3 Mobile Web 2.0 = A Website That Works On a Mobile Device Its NOT Just About Train Timetables The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com

4 What Does The Future Hold For Traditional Access To The Web? Its NOT Just About Train Timetables The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com

5 Measure Twice Cut Once Render Everywhere Its NOT Just About Train Timetables The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com

6 Mobile Web, NOT WAP The Mobile Web 1.0 = WAP, iMode, Live Mobile Web 2.0 = A Website That Works On a Mobile Device What will the Mobile Web 2.0 Be? By: Paul Walsh www.segala.com www.segala.com

7 Large Scale Study Of Mobile Search Behaviour by Google http://www1.cs.columbia.edu/~mkamvar/publications/CHI_06.pdf Its NOT Just About Train Timetables The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com

8 The Mobile Pervasive Web Websites (xHTML, CSS…) NOT WAP (cHTML, WML…) WAP IS Crap Its NOT Just About Train Timetables The Mobile Pervasive Web By: Paul Walsh www.segala.com www.segala.com

9 Segala - Mobile Web Specialist Visit Our Stand For a Private Demo on How Users Will… Filter Out Sponsored Links in Google Based on Trust (Personalized Search) Thanks For Listening Paul Walsh CEO paul@segala.com www.segala.com Enabling a Reliable, Consistent and Trusted Experience


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