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IEEE in Action Maura Schreier-Fleming President, Best@Selling www.BestatSelling.com Leadership Workshop 03/12/2005 Tucson, AZ
Outline l Why IEEE in Action? l What is IEEE in Action? l How we did it l The Results l Lessons learned
Why IEEE in Action? l % of U.S. engineering undergraduates is the 2 nd lowest among developed nations 1/27/05 DMN l Down 20% from 1985
What is IEEE in Action l 4- 30 minute interview shows l Local Community TV station l Features Local IEEE members
How we did it 1. Develop show topics 2. Select guests 3. Schedule programs 4. Develop questions 5. Write guest introductions 6. Write show introductions 7. Promote
Develop Show Topics l The Women of IEEE l Entrepreneurs of IEEE l Ethics and Engineering l Inventors of IEEE
Select guests l Interesting story to tell l Articulate l Temperament
Schedule programs l Use email l Offer 3 choices of times
Develop questions l 10 is more than enough l Share beforehand l Open-ended
Before the show l Write guest intros l Write show intros l Practice reading
Promote l Local newspaper/pre ss release l IEEE section newsletter l Other local organizations
The Results l Comments l Publicity in Dallas Morning News
Lessons learned l Participants enjoyed l DVD copying issues l What next? l Spread the word!
IEEE-USA Communications & Successful Local Media Coverage Chris McManes, IEEE-USA Sr. Public Relations Coordinator IEEE-USA Leadership Workshop 12 March.
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