1. DIY Marketing (how to get the job done with limited resources)

4. Build Relationships College Marketing and Communications School board partners Partner colleges within your RPT Past and present dual credit students Local news media

5. College Marketing/Communications Dept. For templates, media outreach, website updates Provide photos with captions, and articles for possible publication on the College website Create a calendar of events listing D.C. programs, activity days, and D.C. class visits to the college Make it easy for them to help you

6. Calendar of events provides easy access to info for publication in weekly staff newsletter.

7. Create materials using available software

8. School Board Partners Board partners can provide insight into what’s going on in various high schools Provide in-school promotion/awareness to teachers and students (through distribution of SCWI promo materials) Recruit most appropriate students for D.C. programs and activities

9. Partner Colleges Collaboration with other colleges to build on their best practices and success If they’ve created a winning formula – use it – don’t reinvent the wheel

10. Past and Present Dual Credit Participants Gather feedback from students who’ve attended dual credit programs and SCWI activity days Share feedback with faculty, deans, coordinators – keep them abreast of what’s happening and what the students are saying Petition students for testimonials

11. “Learning about radio, speaking, writing in Media. Experience was great!” “I very much enjoyed the hands-on experience. It was a great way to explore the sections and staff of the college.” “ Teachers were very helpful, cool experiment. All hands - on.”

12. Working with Local News Media Develop contacts with appropriate local news media Ensure they have background and access to key spokes- people Invite them to activity days Don’t be shy – pitch ideas (involve college PR, journalism, and marketing students)

13. In Conclusion Be opportunistic – hunt for tie-ins, piggyback on other community/college events that will allow you to showcase the SCWI programs. Build and maintain good relationships with partners and stakeholders – make their jobs easy Take advantage of available software