Presentation on theme: "Marketing Solutions Targeting Customers with Disabilities – the McDonalds Approach."— Presentation transcript:
Marketing Solutions Targeting Customers with Disabilities – the McDonalds Approach
Our History McDonalds has used talent with disabilities in TV ads McDonalds Canada has featured Paralympic athletes in advertising Special Olympic athletes featured in commercial spots
Current State Ads more geared toward product New commercial featuring deaf customers to be unveiled this quarter US Paralympic athletes featured during every Olympic marketing campaign People with disabilities used in Global Talent Search promotion
In the Restaurants Customizing Customer Service training video for Crew and Managers Braille Menus Picture Menus Story on employees and customers with disabilities to appear in in-house Managers publication (Fall 2009)
Outside of the Restaurants Strong and long-term sponsor of the Paralympics Supporter of BLN from conception to present day Presence at World Congress on Disabilities Ronald McDonald Houses
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