Presentation is loading. Please wait.

Presentation is loading. Please wait.

CHANGING TECHNOLOGIES: Implications for viewers & listeners Philip Laven VLV Autumn Conference 201418 November 2014.

Similar presentations


Presentation on theme: "CHANGING TECHNOLOGIES: Implications for viewers & listeners Philip Laven VLV Autumn Conference 201418 November 2014."— Presentation transcript:

1 CHANGING TECHNOLOGIES: Implications for viewers & listeners Philip Laven (laven@ebu.ch) VLV Autumn Conference 201418 November 2014

2 A BATTLE FOR SPECTRUM Operators of mobile networks are demanding reallocation of spectrum used for terrestrial TV (470 – 862 MHz) 2 500600700800 Frequency (MHz) Mobile Before 2012 2012 Stage 2 TV Mobile TV & Mobile Mobile Stage 3

3 GLOBAL MOBILE DATA TRENDS

4 MEETING THE DEMAND FOR VIDEO Mobile networks need more spectrum to cope with the rapid growth in demand for video services on smart-phones and tablets Typical mobile phone tariffs limit data usage to 1 or 2 GB per month –one hour of SDTV = 0.5 GB –one hour of HDTV = 2 GB To avoid high data charges, about 95% of video is actually received via Wi-Fi networks, rather than via mobile phone networks –do they really need much more spectrum?

5 LEGITIMATE DEMANDS? Mobile network operators have lots of under-used spectrum between 900 MHz and 2300 MHz, but they want spectrum below 900 MHz to provide better coverage from each transmitter –“good for rural broadband” Digital TV allows broadcasters to deliver more services using less spectrum –resulting in a “digital dividend” for all users Are broadcasters being selfish in trying to keep their spectrum?

6 SPECTRUM EFFICIENCY Analogue TV: 1 TV service per 8 MHz channel Digital TV (1 st generation: “Freeview”) –DVB-T and MPEG-2 compression –6-8 TV services per 8 MHz channel Digital TV (2 nd generation: “Freeview HD”) –DVB-T2 and MPEG-4 AVC compression –5-6 HDTV services per 8 MHz channel or 15-20 SDTV services per 8 MHz channel Digital TV (3 rd generation?) –DVB-T2 and HEVC compression –10-12 HDTV services per 8 MHz channel

7 INCOMPATIBLE TECHNOLOGIES New technologies are available that would allow broadcasters to maintain their services whilst using less spectrum BUT each new generation is incompatible with the previous generation –TV sets designed for Freeview HD can also receive Freeview services –TV sets designed for Freeview cannot receive Freeview HD services If the UK converted to Freeview HD, millions of Freeview TV sets would stop working …

8 MARKET SHARES OF TV PLATFORMS Primary TV sets only

9 CONSUMER CHOICE The importance of various delivery mechanisms varies dramatically from country to country: –in some countries (e.g. Germany, Netherlands, Belgium) < 10% of homes use terrestrial TV –in other countries (e.g. Spain, Italy, France, UK) terrestrial TV is much more important Opinions about the long-term importance of digital terrestrial TV vary widely across Europe!

10 TV IN THE UK 10 Digital satellite (pay) Analogue terrestrial Digital terrestrial Digital cable Primary TV sets Analogue cable Digital satellite (free)

11 Satellite (pay) Terrestrial Cable Satellite (free)

12 A QUESTION OF TIMING Mobile network operators want rapid access to the 700 MHz band and hope for even more spectrum later Broadcasters cannot move quickly because it takes time to: –re-equip consumers –re-engineer the transmitter networks Who decides? –National regulators/Governments –European Union –ITU (International Telecommunications Union)

13 EU HIGH-LEVEL GROUP European Commission established a High-Level Group (under Pascal Lamy) to agree the timetable for the transitions As consensus proved to be impossible, Lamy gave his personal recommendations: –mobile use of 700 MHz band in 2020 + 2 years –broadcast use of 470-694 MHz maintained until 2030, with flexibility to allow non-broadcast downlinks on a national basis –stock-taking exercise in 2025

14 EU RADIO SPECTRUM POLICY GROUP Last week, the EU RSPG issued a draft opinion on “A long-term strategy on the future use of the UHF band (470-790MHz) in the EU” –mobile use of 700 MHz band to start in either 2020 or 2022 (to be decided) –TV use of 470-694 MHz to continue for the foreseeable future (i.e. 2030) –other uses of 470-694 MHz permitted if they are compatible with TV usage –more efficient technologies for TV (e.g. DVB-T2 and HEVC) should be adopted (mandated?) –EC should clarify if possible compensation would conflict with rules on State Aid

15 EU RADIO SPECTRUM POLICY GROUP The EU RSPG also issued a draft opinion on “Common Policy Objectives for ITU WRC-15” –Member States should support no mobile allocation in the band 470 – 694 MHz Public consultation on both documents is now in progress (until 12 January 2015) As the RSPG opinions are likely to be vigorously opposed by telecoms sector, it is important that VLV should respond to the consultations

16 CONCLUSIONS Terrestrial TV is still the most popular delivery platform – not just in the UK, but across Europe The UK’s switchover from analogue to digital in 2012 was successful – but it took 14 years –most people could see the benefits of digital TV (more choice, better picture quality) We must plan for further digital switchovers (to more efficient digital TV standards) –it will be difficult to persuade people to adopt the new technologies if the main improvement is “spectrum efficiency”


Download ppt "CHANGING TECHNOLOGIES: Implications for viewers & listeners Philip Laven VLV Autumn Conference 201418 November 2014."

Similar presentations


Ads by Google